Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying...
Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal...
Demand for cruise travel is soaring. But that doesn’t mean people are willing to board at any price. Value for money is...
Customer engagement is an important predecessor of customer loyalty. Brands today need to build awareness for their product, services, and values as...
When the customer is your toughest competitor, it’s crucial you get everything right. This may be the thinking of many retailers now...