The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "headlines"
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4.8KLoyalty NewsWireLoyalty Newswire – February 22nd, 2021
Our goal is to make it easy and simple for busy loyalty professionals to stay up to date with essential news and...
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156Data and Privacy48 Trillion Reasons Loyalty Fraud Is on the Rise
Although the intention of loyalty programs is to provide customers with extra value and a great customer experience, within the ecosystem lurks...
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170AirlinesAs Travelers Eagerly Await the Recovery, Travel Membership Programs Continue to Innovate and Diversify for the Future
COVID-19 brought travel to a standstill. However, with vaccine developments and rollouts underway across multiple continents, and new testing initiatives already starting...
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153Retail5 Food And Beverage Trends Heated Up By Crisis
When it comes to how the pandemic affects retail, supermarkets are fairly high up the food chain. But if they don’t pay...
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192AirlinesThe Future of Frequent Flyer Programs: An Interview With Evert deBoer
The Wise Marketer continues its survey of the airline and travel industry with an interview with Evert de Boer, Managing Partner at...
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4.8KLoyalty NewsWireLoyalty Newswire – February 15th, 2021
Our goal is to make it easy and simple for busy loyalty professionals to stay up to date with essential news and...
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389Dining And EntertainmentCan I Have Rewards With That?
How MyMcdonald’s Rewards Is Serving Up Loyalty There are lots of reasons why the new loyalty program from the lord of the...
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2551Loyalty StrategyCoalition vs Proprietary Loyalty Programs
In the “Wild Kingdom” of loyalty programs, the highest level of loyalty taxonomy would categorize program models as either Proprietary or Coalition. The two kingdoms are composed...
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4.8KLoyalty NewsWireLoyalty Newswire – February 9th, 2021
Our goal is to make it easy and simple for busy loyalty professionals to stay up to date with essential news and...
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177Loyalty StrategyProduct-Level Loyalty in Home Fitness is a Cost/Benefit Trade-off
Focused on fitness? If so, the mere sight of your living room walls might be enough to break you into a cold...
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