The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "headlines"

75

Loyalty Strategy
Follow the (Marketing) Leader: NielsenIQ Shares How Small Brands are Tapping Into Big Brand Data Strategy

Data-driven marketing is one of the most important and effective strategies that marketers should be using today to stay competitive in their...
129

Loyalty Technology
Provider Profile — Exchange Solutions

Modular architecture provides flexibility and accelerates success in customer loyalty Editor’s note: True to our role as the Global Voice of Customer...
6.3K

Loyalty NewsWire
Loyalty Newswire – December 28th, 2021

Welcome back to the Wise Marketer! That is, if you’ve been here before! Each week, our team of editors curate a list...
104

Retail
5 Things Amazon Sellers Learned From the 2020 Holiday Season You Should Apply Now

The 2020 selling environment was challenging for many sellers. It’s fair to say most people were relieved when the new year rolled...
2.0K

Cards & Payments
2021 Delphi Report: Pay With Points — Reducing the Friction in Loyalty Redemptions

An Exclusive Study From the Loyalty Academy and Wise Marketer Research Services in Collaboration with Engage People In our groundbreaking 2018 Delphi...
92

Data and Privacy
4 Common Loyalty Program Scams, and How To Prevent Them

An estimated $3.1 billion in redeemed loyalty points are deemed to be fraudulent, according to the Loyalty Security Association. Yet half of...
6.2K

Loyalty NewsWire
Loyalty Newswire – December 20th, 2021

Welcome back to the Wise Marketer! That is, if you’ve been here before! Each week, our team of editors curate a list...
114

Retail
Luxury Resale Creates High-Class Challenge: 4 Silver Bullets

An outsized demand for five-figure watches would seem to mark a good time for the economy, until one follows the chain of...
102

Loyalty Strategy
Four Ways to Optimize CX This Holiday Shopping Season

With all the uncertainty around supply shortages, inflation and COVID, the 2021 holiday season is presenting retailers and brands with a myriad...
135

Loyalty Strategy
Partnerships in Retail: Joint Effort for Shared Loyalty Success

Retail partnership announcements are frequently newsworthy because of the disruption they create in the industry and the innovation and imitation they inspire...

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