The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "headlines"

58

Loyalty Strategy
Coalition Loyalty or Proprietary Loyalty: Insights From Around the Globe

Which one will come out on top? Our recent story on Coalition vs Proprietary loyalty designs prompted some lively debate among readers...
50

Loyalty Technology
The Technology Driving Innovative Loyalty Programs for Convenience Stores

The oil and gas industry, or more specifically, the convenience store industry is an exciting industry to follow. The rapid shift from...
4.7K

Loyalty NewsWire
Loyalty Newswire – February 22nd, 2021

Our goal is to make it easy and simple for busy loyalty professionals to stay up to date with essential news and...
51

Data and Privacy
48 Trillion Reasons Loyalty Fraud Is on the Rise

Although the intention of loyalty programs is to provide customers with extra value and a great customer experience, within the ecosystem lurks...
71

Airlines
As Travelers Eagerly Await the Recovery, Travel Membership Programs Continue to Innovate and Diversify for the Future

COVID-19 brought travel to a standstill. However, with vaccine developments and rollouts underway across multiple continents, and new testing initiatives already starting...
53

Retail
5 Food And Beverage Trends Heated Up By Crisis

When it comes to how the pandemic affects retail, supermarkets are fairly high up the food chain. But if they don’t pay...
71

Airlines
The Future of Frequent Flyer Programs: An Interview With Evert deBoer

The Wise Marketer continues its survey of the airline and travel industry with an interview with Evert de Boer, Managing Partner at...
4.7K

Loyalty NewsWire
Loyalty Newswire – February 15th, 2021

Our goal is to make it easy and simple for busy loyalty professionals to stay up to date with essential news and...
242

Dining And Entertainment
Can I Have Rewards With That?

How MyMcdonald’s Rewards Is Serving Up Loyalty There are lots of reasons why the new loyalty program from the lord of the...
96

1

Loyalty Strategy
Coalition vs Proprietary Loyalty Programs

In the “Wild Kingdom” of loyalty programs, the highest level of loyalty taxonomy would categorize program models as either Proprietary or Coalition. The two kingdoms are composed...

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