The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Experience
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2.7KPredictions are Hard, ‘specially About the Future
Editor's Note: Ellipsis & Co. is a proud sponsor of The Wise Marketer. We find it helpful, for our customers and for...
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2.4KThe future of seamless retail looks a lot like Home Depot
If there’s one retailer that can install a window of opportunity for all merchants by improving its own shopper expectations, it might...
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3.7KExecutive Interview: Emma Kisby, Commercial Director at Virgin Red
We were fortunate enough to speak with Emma Kisby, Commercial Director at Virgin Red, shortly after her fire-side conversation onstage at the...
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2.9K5 reasons why purpose will matter more to the customer experience in 2019
‘Brand purpose’ is not a new concept but it has grown to become a widely-discussed topic in the global marketing landscape, in...
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3.3KBrand Evangelists … Fuel for Loyalty Program Growth
In traditional advertising and marketing circles the most desired result from brand impressions is advocacy. Advocacy represents belief and that breeds word...
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2.3KHatch and Stuzo Partner to Enable Retailers to Better Manage Customer Lifecycles Across Channels
PHILADELPHIA, PA, December 4, 2018 — Stuzo, the leading provider of personalized and predictive retail commerce technology, powered by its Open Commerce...
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3.6KMapping the Customer Journey? Expect the Unexpected.
The behaviors you anticipate for your customer and the actions they eventually undertake can often be two very different things. This is...
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4.7KCustomer Retention Made Easy
Customer retention made easy? ‘The customer experience is the next competitive battleground.’ Jerry Gregoire Companies are realizing the importance of focusing on...
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3.8KWhite Paper | Shopper Marketing Tech: 2018 Trends
The integration of shopper marketing technology into the retail environment will ultimately future-proof brick-and-mortar stores. Technology allows for experiences, and experiences create stories,...
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4.0KHatch Loyalty announces the sale of Belly assets
We spoke with Jake Kiser, Hatch’s Chief Revenue Officer, about what that means for the company internally – and its impact in...
