Customer Experience Archives

Keeping your customers happy is essential to increase their customer lifetime value.

7 Tips for Increasing Customer Lifetime Value: How to Keep Your Customers Happy

Over their lifetime, customers will spend a certain amount on a company’s goods or services, which is referred to as their customer...

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Capillary Technologies Ramps up Loyalty Game with Acquisition of Persuade

Capillary’s acquisition of Minneapolis-based company strengthens its ability to deliver hyper-personalized customer loyalty and engagement experiences in an increasingly online world MINNEAPOLIS...

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ON24 Engagement Hub Brings Together Live Webinar Viewing and On-Demand Content

Captivate audiences with memorable live experiences and keep them engaged with on-demand content all in one place to accelerate customer journeys SAN...

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MoEngage Research Reveals Global Consumers Want More Personalization from Brands

Survey of 1,000 Consumers in the U.S., U.K., Canada, and Germany Shows that Consumers are Willing to Share Their Data if Brands...

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CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

Positive Level of Confidence in Marketing’s Ability to Lead Recovery; Revenue + SalesGrowth Top Measure of Performance; Functional Modernization Biggest Need Management...