The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Customer Experience

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Top 5 eCommerce Industries That Will Be Completely Transformed by Drone Technology

As customer expectations regarding shipping and delivery times get higher, the performance of manned couriers starts to bottleneck. Instant gratification has become...
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7 Tips for Increasing Customer Lifetime Value: How to Keep Your Customers Happy

Over their lifetime, customers will spend a certain amount on a company’s goods or services, which is referred to as their customer...
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Capillary Technologies Ramps up Loyalty Game with Acquisition of Persuade

Capillary’s acquisition of Minneapolis-based company strengthens its ability to deliver hyper-personalized customer loyalty and engagement experiences in an increasingly online world MINNEAPOLIS...
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ON24 Engagement Hub Brings Together Live Webinar Viewing and On-Demand Content

Captivate audiences with memorable live experiences and keep them engaged with on-demand content all in one place to accelerate customer journeys SAN...
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MoEngage Research Reveals Global Consumers Want More Personalization from Brands

Survey of 1,000 Consumers in the U.S., U.K., Canada, and Germany Shows that Consumers are Willing to Share Their Data if Brands...
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CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

Positive Level of Confidence in Marketing’s Ability to Lead Recovery; Revenue + SalesGrowth Top Measure of Performance; Functional Modernization Biggest Need Management...
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Emplifi Enters Customer Experience Market, Unifying Marketing, Commerce and Customer Care to Smartly Address CX through AI

Emplifi to provide enterprise brands with a unified CX platform that addresses critical customer experience gaps New York, June 1, 2021 – Today...
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GNC Leverages Verint Experience Management to Provide Exceptional Digital Customer Experience

‘Digital Triage System’ Addresses Customer Engagement Challenges During the Pandemic and Beyond MELVILLE, N.Y., May 6, 2021 — Verint® (NASDAQ: VRNT), the Customer Engagement...
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Mental Wellbeing Just as Important as Physical Wellbeing When It Comes to Post-Pandemic Travel, New Study From Collinson Shows

73% of travelers worldwide said they’ll prioritize their mental wellbeing when they travel more than they did before the COVID-19 pandemic 81%...
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[Webinar] The Current Trends and Technologies Shaping the Future of Customer Experiences

Our increasingly digital, always-on world is transforming the ways companies connect to customers on a daily basis. Now more than ever, customer...

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