The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Experience
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4.0KHow Artificial Intelligence Is Changing Kroger, Walgreens And Others
In their efforts to eliminate marketing misfires in the aisles, more retailers are investing in ways to physically connect with their customers...
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3.5KLoyalty Newswire – February 4, 2019
Today’s loyalty newswire is packed – PACKED – with interesting, useful and actionable nuggets: CX valuation might just be getting a much needed...
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1.4KFinding the Truth in Beauty
Clean beauty can be a dirty business: Beautycounter, Sephora and P&G are working hard to change that. Here’s one term you can...
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2.4KPredictions are Hard, ‘specially About the Future
Editor's Note: Ellipsis & Co. is a proud sponsor of The Wise Marketer. We find it helpful, for our customers and for...
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2.2KThe future of seamless retail looks a lot like Home Depot
If there’s one retailer that can install a window of opportunity for all merchants by improving its own shopper expectations, it might...
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3.5KExecutive Interview: Emma Kisby, Commercial Director at Virgin Red
We were fortunate enough to speak with Emma Kisby, Commercial Director at Virgin Red, shortly after her fire-side conversation onstage at the...
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2.6K5 reasons why purpose will matter more to the customer experience in 2019
‘Brand purpose’ is not a new concept but it has grown to become a widely-discussed topic in the global marketing landscape, in...
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3.1KBrand Evangelists … Fuel for Loyalty Program Growth
In traditional advertising and marketing circles the most desired result from brand impressions is advocacy. Advocacy represents belief and that breeds word...
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2.1KHatch and Stuzo Partner to Enable Retailers to Better Manage Customer Lifecycles Across Channels
PHILADELPHIA, PA, December 4, 2018 — Stuzo, the leading provider of personalized and predictive retail commerce technology, powered by its Open Commerce...
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3.4KMapping the Customer Journey? Expect the Unexpected.
The behaviors you anticipate for your customer and the actions they eventually undertake can often be two very different things. This is...
