The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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92How Coronavirus is Infecting the State of Data Security
Coronavirus Concerns Encourage Officials to Hijack Loyalty Programs The threat of disease spread during the COVID-19 pandemic is stirring some creative thinking...
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166Customer Science in the Age of Privacy
[Editor’s Note: Churn is becoming even more difficult to measure these days due to increased privacy around customer transaction data. This article/white...
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263Zoom CEO Addresses Influx of Users and Declares Security a Priority
Digital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19 forced people...
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340Loyalty Program Fraud Increasing as 600,000 Tesco Clubcards Targeted
As loyalty program databases and the depth of information around the world grows in size, security concerns, namely loyalty program fraud, are...
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486How to Increase Loyalty Program Fraud Awareness and Protection
All businesses have a responsibility to protect against fraud and chase down its perpetrators. The responsibility today goes beyond due diligence and...
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393Global Enterprises and Merchants Unprepared as Fraudsters Focus on Rewards Programs
Forter Launches Loyalty Program Protection Solution to Help Merchants Tackle Increased Attacks on Loyalty Programs February 04, 2020 03:30 AM Eastern Standard...
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583Wawa Announces Major Data Breach Nationwide
Wawa, PA (December 19, 2019) – Wawa is notifying potentially impacted individuals about a data security incident that affected customer payment card...
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648Who Should Own Customer Data? Examining the “Data Dividend”
Will paying customers to access their data soon become a common trend? Close your eyes and picture your perfect customer. Perhaps, depending...
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672A Case of Mistaken Identity?
The day wasn’t anything special, but it was a day for doing errands and I thought I would stop in to a...
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767EU and UK Data Protection and Privacy Rulings in October 2019
Editor’s Note: The topics of consumer data protection and privacy were headline news in the US during 2018. During the 2019 calendar...
