The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data and Privacy

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Axonius Highlights the Human Side of Cybersecurity Complexity Through Partnerships with World Champion Simone Biles and CrossFit Champion Amy Bream

Biles and Bream will share unique stories and insights that speak to their experiences in overcoming adversity London — April 27, 2022 —...
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Top Reasons Why Stricter ID Verification Is Helpful for Business

Excerpt: There are lots of sound reasons why a stricter ID verification system makes sense in your company including improving the customer...
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Consumers Gave You Their Data, What Will You Give Them?

The best marketing strategies evolve and grow with the consumer. In this six-part series, we focus on Relationship Marketing and how to...
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4 Common Loyalty Program Scams, and How To Prevent Them

An estimated $3.1 billion in redeemed loyalty points are deemed to be fraudulent, according to the Loyalty Security Association. Yet half of...
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Why Is Loyalty Fraud on the Rise?

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target...

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