The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
-
22Why Is Loyalty Fraud on the Rise?
Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target...
-
153The Role of Zero Party Data in the Future of Loyalty Marketing
Historically Loyalty Marketing has been fueled by behavioral data gathered over time from customer interactions. It serves as the foundation for promotional...
-
373A Brand Marketers’ Responsibility: Building Trust
Trust has always been important in the relationship between brands and their customers, but it is now higher on the agenda than...
-
242The Missing Links in Customer Data Protection
As companies around the world become increasingly digitized, the relevance of data protection has become an important topic. In this context, data...
-
424TCN Launches ‘Understanding STIR/SHAKEN,’ an Online Business Guide to the New FCC Framework for Combating Illegal Caller ID Spoofing
TCN’s online guide offers resources for businesses to understand the technology and compliance issues introduced by STIR/SHAKEN, which takes effect on June...
-
387REaD Group Releases Updates to REaDOnline Platform
Leading data management solution benefits from redesigned interface and improved performance London,1 June 2021 — Data and insight company REaD Group has today announced...
-
341Don’t Want Your Pictures Used? FotoWare Launches Image Consent Management App To Meet Growing Data Privacy Requirements
Consent changes can be made easily by individuals via app or email New consent information linked immediately to all digital assets 24...
-
60448 Trillion Reasons Loyalty Fraud Is on the Rise
Although the intention of loyalty programs is to provide customers with extra value and a great customer experience, within the ecosystem lurks...
-
549Stuzo and Kount Partner to Bring Industry-Leading Fraud Protection to Stuzo’s Open Commerce® Platform and Managed Software Services
Kount’s Digital Identity Trust Solution Delivers Protection and Frictionless Experiences Across the Entire Customer Journey for Everyday Spend Retailers Philadelphia, PA, January...
-
530No Compromise: The Leading Cybersecurity Standards Your Company Needs to Follow
Every day it seems there is a new announcement of yet another major enterprise that has been hacked. From government departments to...
Recent Posts
B2B vs B2C Loyalty Programs: What Are the Key Differences?
#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy
Generation Alpha May Be The Mall’s Best Future Bet
Why Is Loyalty Fraud on the Rise?
Brands Must Create Better Connections in a Cookieless Future
-
#164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)
