Data and Privacy Archives

NielsenIQ Launches Omnichannel Sales Data for Small, Emerging Brands

Emerging brands now have a single view of online, in-store, delivery and pickup performance through NielsenIQ’s Byzzer platform CHICAGO, November 21, 2022...

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The Power of Loyalty Program Data

Using customer loyalty data to succeed in a cookie-less world Insights from Joseph Taylor, CLMP™, Epsilon’s SVP of Strategic Consulting and Operations...

Whether a company chooses to pay a data dividend or otherwise compensate customers in some way for the use of their data, a critical issue at play in data ethics is that of transparency.

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Determining the Best and Most Ethical Use of Customer Data

Customers are the life’s blood of any business. After all, without your customers, your company wouldn’t exist at all. To serve your...

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Ad Fraud Costs U.S. Businesses Billions Every Year: It’s Time To Take It Seriously

The online digital advertising industry is booming. And while this is great news for advertisers and marketers everywhere, fraudsters are rubbing their...