The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data and Privacy

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48 Trillion Reasons Loyalty Fraud Is on the Rise

Although the intention of loyalty programs is to provide customers with extra value and a great customer experience, within the ecosystem lurks...
94

Stuzo and Kount Partner to Bring Industry-Leading Fraud Protection to Stuzo’s Open Commerce® Platform and Managed Software Services

Kount’s Digital Identity Trust Solution Delivers Protection and Frictionless Experiences Across the Entire Customer Journey for Everyday Spend Retailers Philadelphia, PA, January...
126

No Compromise: The Leading Cybersecurity Standards Your Company Needs to Follow

Every day it seems there is a new announcement of yet another major enterprise that has been hacked. From government departments to...
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UK Logistics Sector Faces Major Threats

London: 17 December 2020: The logistics industry, currently one of the greatest winners in the 2020 pandemic world, is under enormous threat going...
207

Data Security Tips to Prepare for the Holiday Season

As the holiday season approaches, cybersecurity becomes even more important than ever. Hackers tend to exploit sensitive personal and business data during...
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Part 2: Data Privacy and Data Security With Elias Partnership

In this month’s continuing coverage of Data Security & Data Privacy, we talk with Dean Armstrong QC and Richard Dutton, two of...
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New Competition Regime for Tech Giants to Give Consumers More Choice and Control Over Their Data, and Ensure Businesses are Fairly Treated

A dedicated Digital Markets Unit will be set up to introduce and enforce a new code to govern the behaviour of platforms...
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Q&A with Ogury: User-Driven Mobile Advertising and Fraud Prevention

There used to be a time when handshakes and words were enough to bind a contract, but when purchasing advertising online these...
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Loyalty Fraud Continues to Evolve

First, the bad news! Fraudulent activities in the loyalty marketplace continue to grow and evolve. Attacks in the airline and hotel industries, long...
351

UK Covid-19 Survey Reveals Consumers Lack Trust in Government

According to a global survey of 16,000 mobile users conducted by adtech company Ogury, only 41% of UK citizens are willing to share...

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