The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
-
39What’s the Impact of Data Privacy Regulation on Loyalty Marketing?
[Editor’s Note: The management, care and use of PII (Personally identifiable information) is bubbling to the top of legislative agendas across the world...
-
105Insights on Data Privacy and Data Rights That Every Marketer Needs to Know
The subject of Data Privacy is on all marketer’s minds these days, or at least it should be. The ubiquity of search,...
-
162European Court of Justice Ruling Invalidates EU-US Privacy Shield
[Editor’s Note: Data Privacy is an evolving field of study. As predicted, lack of attention to irresponsible collection, management, and use of...
-
219How Coronavirus is Infecting the State of Data Security
Coronavirus Concerns Encourage Officials to Hijack Loyalty Programs The threat of disease spread during the COVID-19 pandemic is stirring some creative thinking...
-
273Customer Science in the Age of Privacy
[Editor’s Note: Churn is becoming even more difficult to measure these days due to increased privacy around customer transaction data. This article/white...
-
379Zoom CEO Addresses Influx of Users and Declares Security a Priority
Digital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19 forced people...
-
450Loyalty Program Fraud Increasing as 600,000 Tesco Clubcards Targeted
As loyalty program databases and the depth of information around the world grows in size, security concerns, namely loyalty program fraud, are...
-
578How to Increase Loyalty Program Fraud Awareness and Protection
All businesses have a responsibility to protect against fraud and chase down its perpetrators. The responsibility today goes beyond due diligence and...
-
471Global Enterprises and Merchants Unprepared as Fraudsters Focus on Rewards Programs
Forter Launches Loyalty Program Protection Solution to Help Merchants Tackle Increased Attacks on Loyalty Programs February 04, 2020 03:30 AM Eastern Standard...
-
661Wawa Announces Major Data Breach Nationwide
Wawa, PA (December 19, 2019) – Wawa is notifying potentially impacted individuals about a data security incident that affected customer payment card...
