The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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88Wawa Announces Major Data Breach Nationwide
Wawa, PA (December 19, 2019) – Wawa is notifying potentially impacted individuals about a data security incident that affected customer payment card...
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251Who Should Own Customer Data? Examining the “Data Dividend”
Will paying customers to access their data soon become a common trend? Close your eyes and picture your perfect customer. Perhaps, depending...
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259A Case of Mistaken Identity?
The day wasn’t anything special, but it was a day for doing errands and I thought I would stop in to a...
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366EU and UK Data Protection and Privacy Rulings in October 2019
Editor’s Note: The topics of consumer data protection and privacy were headline news in the US during 2018. During the 2019 calendar...
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1.4KThe Future of Personalization: How to Shift Creepy to Cool
Every business today, regardless of industry, faces the threat that its goods and services will become commoditized vis-a-vis competition. Winning in this...
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2.5KIt’s Time to Take Loyalty Fraud Seriously
We report frequently on the subject of loyalty fraud for two main reasons. 1) Because maintaining the integrity of a loyalty program...
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3.0KGDPR Violations and Fines: One Year Later
If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to...
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2.4KBuilding Better Regulations by Example: A Critical Assessment of the GDPR – Part 2
Editor’s Note: The themes surrounding personal data privacy are as complex as they are important – especially as they relate to the...
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3.4K1Building Better Regulations by Example: A Critical Assessment of the GDPR – Part 1
Editor’s Note: The themes surrounding personal data privacy are as complex as they are important – especially as they relate to the...
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3.0KLoyalty Newswire – March 11, 2019
There is a LOT going on in customer loyalty news and it fits nicely into three big categories: consumer data, loyalty strategy...