Data and Privacy Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

As mobile ads become more prominent, Ogury has selected DoubleVerify to increase fraud prevention and data privacy.

Q&A with Ogury: User-Driven Mobile Advertising and Fraud Prevention

There used to be a time when handshakes and words were enough to bind a contract, but when purchasing advertising online these...

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Loyalty Fraud Continues to Evolve

First, the bad news! Fraudulent activities in the loyalty marketplace continue to grow and evolve. Attacks in the airline and hotel industries, long...

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UK Covid-19 Survey Reveals Consumers Lack Trust in Government

According to a global survey of 16,000 mobile users conducted by adtech company Ogury, only 41% of UK citizens are willing to share...

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What’s the Impact of Data Privacy Regulation on Loyalty Marketing?

[Editor’s Note: The management, care and use of PII (Personally identifiable information) is bubbling to the top of legislative agendas across the world...

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Insights on Data Privacy and Data Rights That Every Marketer Needs to Know

The subject of Data Privacy is on all marketer’s minds these days, or at least it should be. The ubiquity of search,...

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European Court of Justice Ruling Invalidates EU-US Privacy Shield

[Editor’s Note: Data Privacy is an evolving field of study. As predicted, lack of attention to irresponsible collection, management, and use of...

How is COVID-19 affecting our data security and privacy rights?

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How Coronavirus is Infecting the State of Data Security

Coronavirus Concerns Encourage Officials to Hijack Loyalty Programs The threat of disease spread during the COVID-19 pandemic is stirring some creative thinking...

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Customer Science in the Age of Privacy

[Editor’s Note: Churn is becoming even more difficult to measure these days due to increased privacy around customer transaction data. This article/white...