The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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19048 Trillion Reasons Loyalty Fraud Is on the Rise
Although the intention of loyalty programs is to provide customers with extra value and a great customer experience, within the ecosystem lurks...
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218Stuzo and Kount Partner to Bring Industry-Leading Fraud Protection to Stuzo’s Open Commerce® Platform and Managed Software Services
Kount’s Digital Identity Trust Solution Delivers Protection and Frictionless Experiences Across the Entire Customer Journey for Everyday Spend Retailers Philadelphia, PA, January...
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246No Compromise: The Leading Cybersecurity Standards Your Company Needs to Follow
Every day it seems there is a new announcement of yet another major enterprise that has been hacked. From government departments to...
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283UK Logistics Sector Faces Major Threats
London: 17 December 2020: The logistics industry, currently one of the greatest winners in the 2020 pandemic world, is under enormous threat going...
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316Data Security Tips to Prepare for the Holiday Season
As the holiday season approaches, cybersecurity becomes even more important than ever. Hackers tend to exploit sensitive personal and business data during...
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339Part 2: Data Privacy and Data Security With Elias Partnership
In this month’s continuing coverage of Data Security & Data Privacy, we talk with Dean Armstrong QC and Richard Dutton, two of...
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208
New Competition Regime for Tech Giants to Give Consumers More Choice and Control Over Their Data, and Ensure Businesses are Fairly Treated
A dedicated Digital Markets Unit will be set up to introduce and enforce a new code to govern the behaviour of platforms...
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1.2KQ&A with Ogury: User-Driven Mobile Advertising and Fraud Prevention
There used to be a time when handshakes and words were enough to bind a contract, but when purchasing advertising online these...
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3681Loyalty Fraud Continues to Evolve
First, the bad news! Fraudulent activities in the loyalty marketplace continue to grow and evolve. Attacks in the airline and hotel industries, long...
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452UK Covid-19 Survey Reveals Consumers Lack Trust in Government
According to a global survey of 16,000 mobile users conducted by adtech company Ogury, only 41% of UK citizens are willing to share...
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