The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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3.8KExecutive Interview: Michael Grillo of ACI Worldwide
Michael Grillo runs the marketing efforts at ACI Worldwide’s Merchant Solutions area. The fact that ACI Worldwide is so large is a...
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3.1KConsumer Data Concerns Continue to Erode Confidence
The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been...
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3.6KThe Loyalty Newswire – February 11, 2019
This week, research is pointing us into some unexpected directions, artificial intelligence is the thing everyone is talking about, managing GDPR is...
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4.0KLoyalty Newswire – February 4, 2019
Today’s loyalty newswire is packed – PACKED – with interesting, useful and actionable nuggets: CX valuation might just be getting a much needed...
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3.5KEmotional data – a void that would only make predictive analytics stronger
Capturing emotion-related data from a human interaction isn’t as easy as acceptance of cookies for behavioral data from a website. And until...
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3.2KThe Loyalty Newswire – January 28, 2019
It’s Data Privacy Day so it’s a good time to review some of the bigger data fraud / privacy / breach /...
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3.0KPredictions are Hard, ‘specially About the Future
Editor's Note: Ellipsis & Co. is a proud sponsor of The Wise Marketer. We find it helpful, for our customers and for...
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7.8KA Professional’s Guide to Loyalty Program Liability
To the great delight of customers, many companies offer loyalty programs. These programs allow customers to receive rewards for the purchases they...
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5.1KMichael Konikoff (of KABN) talks financial ecosystem
One of the best conference events of the year (in my opinion) was held at an unassuming “pub” in Chicago a couple...
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3.4KExecutive Interview: Ray Clopton, CEO of Wilbur Rewards
Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t...
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