Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target...
Behavioural analytics software provider, Pasabi, has seen a sharp rise in interest in its AI Analytics platform for online fraud detection, with...
Historically Loyalty Marketing has been fueled by behavioral data gathered over time from customer interactions. It serves as the foundation for promotional...
Trust has always been important in the relationship between brands and their customers, but it is now higher on the agenda than...
As companies around the world become increasingly digitized, the relevance of data protection has become an important topic. In this context, data...