The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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3.3KWhy Is Loyalty Fraud on the Rise?
Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target...
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897What Is Hiding in Your Data? Demand for a Smarter Approach to Online Fraud Detection Accelerates Growth at Pasabi
Behavioural analytics software provider, Pasabi, has seen a sharp rise in interest in its AI Analytics platform for online fraud detection, with...
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1.4KThe Role of Zero Party Data in the Future of Loyalty Marketing
Historically Loyalty Marketing has been fueled by behavioral data gathered over time from customer interactions. It serves as the foundation for promotional...
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1.8KA Brand Marketers’ Responsibility: Building Trust
Trust has always been important in the relationship between brands and their customers, but it is now higher on the agenda than...
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971The Missing Links in Customer Data Protection
As companies around the world become increasingly digitized, the relevance of data protection has become an important topic. In this context, data...
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The Definitive Guide to the Loyalty Rules Engine
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