The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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3.3KThe Loyalty Newswire – February 11, 2019
This week, research is pointing us into some unexpected directions, artificial intelligence is the thing everyone is talking about, managing GDPR is...
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3.8KLoyalty Newswire – February 4, 2019
Today’s loyalty newswire is packed – PACKED – with interesting, useful and actionable nuggets: CX valuation might just be getting a much needed...
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3.3KEmotional data – a void that would only make predictive analytics stronger
Capturing emotion-related data from a human interaction isn’t as easy as acceptance of cookies for behavioral data from a website. And until...
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3.0KThe Loyalty Newswire – January 28, 2019
It’s Data Privacy Day so it’s a good time to review some of the bigger data fraud / privacy / breach /...
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2.7KPredictions are Hard, ‘specially About the Future
Editor's Note: Ellipsis & Co. is a proud sponsor of The Wise Marketer. We find it helpful, for our customers and for...
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7.3KA Professional’s Guide to Loyalty Program Liability
To the great delight of customers, many companies offer loyalty programs. These programs allow customers to receive rewards for the purchases they...
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4.9KMichael Konikoff (of KABN) talks financial ecosystem
One of the best conference events of the year (in my opinion) was held at an unassuming “pub” in Chicago a couple...
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3.2KExecutive Interview: Ray Clopton, CEO of Wilbur Rewards
Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t...
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3.8KLoyalty fraud in the airline world is more pervasive than you think.
Fraud in the loyalty world is a salient issue, and the airline industry is far from immune. Underpinning the discussion is an...
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2.9KA quick guide to getting started with Segmentation
Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
