The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data and Privacy

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Loyalty Program Fraud Increasing as 600,000 Tesco Clubcards Targeted

As loyalty program databases and the depth of information around the world grows in size, security concerns, namely loyalty program fraud, are...
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How to Increase Loyalty Program Fraud Awareness and Protection

All businesses have a responsibility to protect against fraud and chase down its perpetrators. The responsibility today goes beyond due diligence and...
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Global Enterprises and Merchants Unprepared as Fraudsters Focus on Rewards Programs

Forter Launches Loyalty Program Protection Solution to Help Merchants Tackle Increased Attacks on Loyalty Programs February 04, 2020 03:30 AM Eastern Standard...
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Wawa Announces Major Data Breach Nationwide

Wawa, PA (December 19, 2019) – Wawa is notifying potentially impacted individuals about a data security incident that affected customer payment card...
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Who Should Own Customer Data? Examining the “Data Dividend”

Will paying customers to access their data soon become a common trend? Close your eyes and picture your perfect customer. Perhaps, depending...
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A Case of Mistaken Identity?

The day wasn’t anything special, but it was a day for doing errands and I thought I would stop in to a...
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EU and UK Data Protection and Privacy Rulings in October 2019

Editor’s Note: The topics of consumer data protection and privacy were headline news in the US during 2018. During the 2019 calendar...
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The Future of Personalization: How to Shift Creepy to Cool

Every business today, regardless of industry, faces the threat that its goods and services will become commoditized vis-a-vis competition. Winning in this...
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It’s Time to Take Loyalty Fraud Seriously

We report frequently on the subject of loyalty fraud for two main reasons. 1) Because maintaining the integrity of a loyalty program...
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GDPR Violations and Fines: One Year Later

If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to...

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