The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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984Who Should Own Customer Data? Examining the “Data Dividend”
Will paying customers to access their data soon become a common trend? Close your eyes and picture your perfect customer. Perhaps, depending...
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1.1KA Case of Mistaken Identity?
The day wasn’t anything special, but it was a day for doing errands and I thought I would stop in to a...
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1.1KEU and UK Data Protection and Privacy Rulings in October 2019
Editor’s Note: The topics of consumer data protection and privacy were headline news in the US during 2018. During the 2019 calendar...
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2.2KThe Future of Personalization: How to Shift Creepy to Cool
Every business today, regardless of industry, faces the threat that its goods and services will become commoditized vis-a-vis competition. Winning in this...
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3.3KIt’s Time to Take Loyalty Fraud Seriously
We report frequently on the subject of loyalty fraud for two main reasons. 1) Because maintaining the integrity of a loyalty program...
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3.7KGDPR Violations and Fines: One Year Later
If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to...
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2.8KBuilding Better Regulations by Example: A Critical Assessment of the GDPR – Part 2
Editor’s Note: The themes surrounding personal data privacy are as complex as they are important – especially as they relate to the...
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3.8K1Building Better Regulations by Example: A Critical Assessment of the GDPR – Part 1
Editor’s Note: The themes surrounding personal data privacy are as complex as they are important – especially as they relate to the...
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3.5KLoyalty Newswire – March 11, 2019
There is a LOT going on in customer loyalty news and it fits nicely into three big categories: consumer data, loyalty strategy...
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3.9KLoyalty Newswire: February 18, 2019
It seems like there is a lot of punditry going on in loyalty news this week. Yes, of course we have a...
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