The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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1.1KThe Role of Zero Party Data in the Future of Loyalty Marketing
Historically Loyalty Marketing has been fueled by behavioral data gathered over time from customer interactions. It serves as the foundation for promotional...
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1.5KA Brand Marketers’ Responsibility: Building Trust
Trust has always been important in the relationship between brands and their customers, but it is now higher on the agenda than...
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702The Missing Links in Customer Data Protection
As companies around the world become increasingly digitized, the relevance of data protection has become an important topic. In this context, data...
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718TCN Launches ‘Understanding STIR/SHAKEN,’ an Online Business Guide to the New FCC Framework for Combating Illegal Caller ID Spoofing
TCN’s online guide offers resources for businesses to understand the technology and compliance issues introduced by STIR/SHAKEN, which takes effect on June...
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783REaD Group Releases Updates to REaDOnline Platform
Leading data management solution benefits from redesigned interface and improved performance London,1 June 2021 — Data and insight company REaD Group has today announced...
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