The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Data and Privacy

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Predictions are Hard, ‘specially About the Future

Editor's Note: Ellipsis & Co. is a proud sponsor of The Wise Marketer. We find it helpful, for our customers and for...
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A Professional’s Guide to Loyalty Program Liability

To the great delight of customers, many companies offer loyalty programs. These programs allow customers to receive rewards for the purchases they...
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Michael Konikoff (of KABN) talks financial ecosystem

One of the best conference events of the year (in my opinion) was held at an unassuming “pub” in Chicago a couple...
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Executive Interview: Ray Clopton, CEO of Wilbur Rewards

Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t...
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Loyalty fraud in the airline world is more pervasive than you think.

Fraud in the loyalty world is a salient issue, and the airline industry is far from immune. Underpinning the discussion is an...
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A quick guide to getting started with Segmentation

Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
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Hospitality Highlight: The Opportunities and Challenges of Facial Recognition Technology

Photo by JC Gellidon A familiar face is a great way of building a strong brand in the hospitality industry. Of course, this...
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Earning points for data security

Photo by rawpixel U.S. consumers currently hold about 3.8 billion memberships in customer loyalty programs, and they rely on companies to keep their...
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Three Reasons Why Gen Z Ignores Your Loyalty Program

Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
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GDPR makes loyalty even more important to sports clubs

Described by the Information Commissioner’s Office (ICO) as a “game changer for everyone”, the General Data Protection Regulation (GDPR), came into effect...

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