The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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1.3K3Loyalty Fraud Continues to Evolve
First, the bad news! Fraudulent activities in the loyalty marketplace continue to grow and evolve. Attacks in the airline and hotel industries, long...
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790UK Covid-19 Survey Reveals Consumers Lack Trust in Government
According to a global survey of 16,000 mobile users conducted by adtech company Ogury, only 41% of UK citizens are willing to share...
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1.1KWhat’s the Impact of Data Privacy Regulation on Loyalty Marketing?
[Editor’s Note: The management, care and use of PII (Personally identifiable information) is bubbling to the top of legislative agendas across the world...
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833Insights on Data Privacy and Data Rights That Every Marketer Needs to Know
The subject of Data Privacy is on all marketer’s minds these days, or at least it should be. The ubiquity of search,...
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825European Court of Justice Ruling Invalidates EU-US Privacy Shield
[Editor’s Note: Data Privacy is an evolving field of study. As predicted, lack of attention to irresponsible collection, management, and use of...
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