The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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5.2K1Maybe a little less nefarious …
Its time to address the gap in what data aggregators say and what they do. By Mike Giambattista Last week anyone with...
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5.7K1But How Loyal is Loyal Anyway? The Maritz / Wise Marketer Report
New research suggests the answers are more complex than ever, but agile brands have rare opportunities to gain. By Mike Giambattista We’re...
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3.9KConsumers Sell Personal Data, Knowing Exactly How It Will Be Used
I took the SAT for the first time in sixth grade, to test into a selective extracurricular program. When the results came,...
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5.1KWill the Customer Loyalty Data Pump Run Dry?
The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by...
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4.7KSpotlight: Data, data everywhere—now what?
On December 6, 2017, the Wise Marketer will host our latest Insight Series webinar with rDialogue. “Engaging Your Customer with Loyalty 3.0.”...
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3.7KIndia: Consumers learn the power of data
Around the world, consumers are swiftly learning how much their personal information is worth to marketers. When consumers begin to understand that...
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6.2KThe link between data security and loyalty
With the General Data Protection Regulations (GDPR) coming online in Europe, and high-profile data security breaches happening in the U.S., marketers are...
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5.8KThe Wise Interview: Data security expert Dean Armstrong on GDPR
On May 25, 2018, sweeping new regulations on consumer data privacy and security, collectively known as the General Data Protection Regulations (GDPR),...
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7.1KGetting your Loyalty Programme Ready for GDPR
On the 25th May 2018, when the new GDPR regulation starts, the way brands and business across Europe connect, talk and engage...
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4.9KLoyalty Fraud: The Threat That Could Affect Your Company’s Bottom Line
The topic of fraud is not a new phenomenon. In fact, it’s something we hear about on a near constant basis from...
