The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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4.0KLoyalty fraud in the airline world is more pervasive than you think.
Fraud in the loyalty world is a salient issue, and the airline industry is far from immune. Underpinning the discussion is an...
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3.1KA quick guide to getting started with Segmentation
Getting started with segmentation? It can be daunting to face the challenge of making the most of customers in transactional databases. This...
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5.1KHospitality Highlight: The Opportunities and Challenges of Facial Recognition Technology
Photo by JC Gellidon A familiar face is a great way of building a strong brand in the hospitality industry. Of course, this...
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4.3KEarning points for data security
Photo by rawpixel U.S. consumers currently hold about 3.8 billion memberships in customer loyalty programs, and they rely on companies to keep their...
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5.4KThree Reasons Why Gen Z Ignores Your Loyalty Program
Photo by Elijah O’Donell The loyalty world is frantic to get Gen Z signed onto their programs. They’re young, filled with disposable income...
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3.5KGDPR makes loyalty even more important to sports clubs
Described by the Information Commissioner’s Office (ICO) as a “game changer for everyone”, the General Data Protection Regulation (GDPR), came into effect...
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5.5K5 Top Trends for Customer Loyalty in 2018: Part 2
Editor’s Note: Bill Hanifin has been thinking about, and writing about loyalty marketing for almost two decades now. His perspectives on customer...
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5.5KBlockchain could pay big dividends for hotel loyalty and rewards
The decentralized, secure and shareable nature of blockchain technology has captured the imagination of fintechs. And other industries want in, too. Hotels,...
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5.0KGDPR – Opportunity or Threat?
New research from IBM concludes that GDPR and changing consumer attitudes are causing companies to re-evaluate everything they do with personal data. ...
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5.5KFacebook’s New “Loyalty” Initiative is Something to Behold
As a loyalty marketer, what would you do if given access to one of the world’s largest customer databases and the best...
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