The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Data and Privacy
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4.3KAI in Loyalty Marketing and Loyalty Programs
Charles Ehredt, CEO Currency Alliance, shares his latest thoughts on this hot topic Artificial Intelligence is on the minds of marketers –...
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2.3KNielsenIQ Launches Omnichannel Sales Data for Small, Emerging Brands
Emerging brands now have a single view of online, in-store, delivery and pickup performance through NielsenIQ’s Byzzer platform CHICAGO, November 21, 2022...
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1.1KThe Power of Loyalty Program Data
Using customer loyalty data to succeed in a cookie-less world Insights from Joseph Taylor, CLMP™, Epsilon’s SVP of Strategic Consulting and Operations...
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1.5KDetermining the Best and Most Ethical Use of Customer Data
Customers are the life’s blood of any business. After all, without your customers, your company wouldn’t exist at all. To serve your...
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2.9KAd Fraud Costs U.S. Businesses Billions Every Year: It’s Time To Take It Seriously
The online digital advertising industry is booming. And while this is great news for advertisers and marketers everywhere, fraudsters are rubbing their...
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