Executive Interview Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

Part 1: Data Stewardship and How Loyalty is Playing a Major Role

Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...

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How to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results

At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...

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An Insider’s Look Into the Irish Loyalty Landscape

In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and...

Animated drawing depicting an executive explaining the importance of Return on Marketing Spend.

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Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity

An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...

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The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson

An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...

What are your thoughts on Flight Shaming?

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Executive Interview: Discussing Flight Shaming with Ravindra Bhagwanani, MD Global Flight

Around the mid-point of 2019, we first noticed the term “Flight Shaming”. Defined by Citi as “the inherent guilt that an individual...

British Gas Rewards with an example of its Augmented Reality feature.

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Executive Interview: Cathryn Lodwidge, Loyalty Marketing Lead at British Gas

Creating meaningful customer loyalty through great rewards, partnerships, and smart use of technology. British Gas Rewards is a fairly new loyalty programme,...