Executive Interview Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

Animated drawing depicting an executive explaining the importance of Return on Marketing Spend.

Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity

An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...

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The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson

An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...

What are your thoughts on Flight Shaming?

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Executive Interview: Discussing Flight Shaming with Ravindra Bhagwanani, MD Global Flight

Around the mid-point of 2019, we first noticed the term “Flight Shaming”. Defined by Citi as “the inherent guilt that an individual...

British Gas Rewards with an example of its Augmented Reality feature.

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Executive Interview: Cathryn Lodwidge, Loyalty Marketing Lead at British Gas

Creating meaningful customer loyalty through great rewards, partnerships, and smart use of technology. British Gas Rewards is a fairly new loyalty programme,...

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Executive Interview: Ravindra Bhagwanani, Managing Director, Global Flight, Loyalty and Awards 2020

The Loyalty and Awards Conference takes place February 24 – 26, 2020 in Vancouver, Canada. The 2020 event is the 16th edition...

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Executive Interview: Judd Marcello, EVP of Global Marketing at Cheetah Digital

When Cheetah Digital announced their acquisition of Wayin a month or so ago, we felt it was industry news worth publishing. To be...

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A few minutes on Premium Loyalty with Carlos Dunlap-Beard and Chris Cobb of Clarus Commerce

Chris Cobb and Carlos Dunlap-Beard of Clarus Commerce discuss some of the hotter topics from this year’s CRMC conference as well as...

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Liberating Customer Data: Optimove & Sweaty Betty at CRMC 2019

Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...

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Loyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program

New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...