The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Executive Interview

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Coffee with Comarch Loyalty | Episode 3: ExxonMobil

The third episode of Coffee with Comarch Loyalty features Devin Miller, who has been creating amazing digital experiences at ExxonMobil for the...
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How Collaborative Commerce Can Change the World

Collaborative Commerce is a powerful concept being leveraged by leading businesses around the world, yet it is still a phantom concept to many — in...
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Riding the Forrester Wave With Bond Brand Loyalty

Bond Brand Loyalty was named a Leader in Loyalty Solutions by independent research firm Forrester in its recently released Forrester Wave™ Loyalty...
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Getting to Know Executives in Loyalty: Mike Hughes of Exchange Solutions

Today we feature an interview with Mike Hughes, CEO Exchange Solutions. Mike is a seasoned executive with a long track record of...
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Loyalty Marketing’s Role During Downturns and Beyond

The Wise Marketer had the opportunity to sit down with Lars Holmquist, EVP Americas, Collinson Group, to talk about today’s uncertain landscape...
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Part 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers

This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
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Part 1: Data Stewardship and How Loyalty is Playing a Major Role

Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...
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How to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results

At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
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An Insider’s Look Into the Irish Loyalty Landscape

In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and...
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Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity

An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...

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