The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
-
34Riding the Forrester Wave With Bond Brand Loyalty
Bond Brand Loyalty was named a Leader in Loyalty Solutions by independent research firm Forrester in its recently released Forrester Wave™ Loyalty...
-
308Getting to Know Executives in Loyalty: Mike Hughes of Exchange Solutions
Today we feature an interview with Mike Hughes, CEO Exchange Solutions. Mike is a seasoned executive with a long track record of...
-
808Loyalty Marketing’s Role During Downturns and Beyond
The Wise Marketer had the opportunity to sit down with Lars Holmquist, EVP Americas, Collinson Group, to talk about today’s uncertain landscape...
-
827Part 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers
This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
-
798Part 1: Data Stewardship and How Loyalty is Playing a Major Role
Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...
-
806How to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results
At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
-
806An Insider’s Look Into the Irish Loyalty Landscape
In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and...
-
1.5KTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
-
1.2K1The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
-
941Executive Interview: Discussing Flight Shaming with Ravindra Bhagwanani, MD Global Flight
Around the mid-point of 2019, we first noticed the term “Flight Shaming”. Defined by Citi as “the inherent guilt that an individual...
Recent Posts
How to Destroy a Brand in Three Easy Steps
Workplaces Offer Covid-19 Vaccine Incentives Despite Legal Concerns
New Report Finds CMOs at Risk of Missing Revenue Targets
BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management
TCN Launches TCN Operator, Its Next-Generation Call Center Platform with a Comprehensive Suite of Automated Agent Tools and Advanced Apps
What Do Brands Look for in a Loyalty Solution?
