The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
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13Women in Loyalty: Episode 7 — Clare Dorrian, SugarCRM
For Episode 7 in the Women in Loyalty™ series, we are thrilled to be joined by Clare Dorrian, CMO at SugarCRM. Clare...
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21Middle East Loyalty Update: An Interview With Manav Fernandez
The customer loyalty landscape is developing rapidly in the Middle East and this interview with Manav Fernandez, co-founder and CEO, QBF Consulting,...
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51How Collaborative Commerce Solves 5 Key CMO Challenges
The pressure on executives has never been higher. In particular, those responsible for customer loyalty are under constant pressure to deliver more...
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164Charting a Course for the Future of MarTech
It’s much more than hyperbole to say that we have embarked on a new phase of customer loyalty. It has become a...
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173Coffee with Comarch Loyalty | Episode 3: ExxonMobil
The third episode of Coffee with Comarch Loyalty features Devin Miller, who has been creating amazing digital experiences at ExxonMobil for the...
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229How Collaborative Commerce Can Change the World
Collaborative Commerce is a powerful concept being leveraged by leading businesses around the world, yet it is still a phantom concept to many — in...
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334Riding the Forrester Wave With Bond Brand Loyalty
Bond Brand Loyalty was named a Leader in Loyalty Solutions by independent research firm Forrester in its recently released Forrester Wave™ Loyalty...
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480Getting to Know Executives in Loyalty: Mike Hughes of Exchange Solutions
Today we feature an interview with Mike Hughes, CEO Exchange Solutions. Mike is a seasoned executive with a long track record of...
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1.0KLoyalty Marketing’s Role During Downturns and Beyond
The Wise Marketer had the opportunity to sit down with Lars Holmquist, EVP Americas, Collinson Group, to talk about today’s uncertain landscape...
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990Part 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers
This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
Recent Posts
Women in Loyalty: Episode 7 — Clare Dorrian, SugarCRM
The David vs. Goliath of Ecommerce: How Businesses Can Compete With Retail Giants Like Amazon
Middle East Loyalty Update: An Interview With Manav Fernandez
#153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights
A Brand Marketers’ Responsibility: Building Trust
Behavioural Economics and the Loyalty Market — Small Tweaks, Big Impacts
