The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Executive Interview

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Getting to Know Executives in Loyalty: Mike Hughes of Exchange Solutions

Today we feature an interview with Mike Hughes, CEO Exchange Solutions. Mike is a seasoned executive with a long track record of...
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Loyalty Marketing’s Role During Downturns and Beyond

The Wise Marketer had the opportunity to sit down with Lars Holmquist, EVP Americas, Collinson Group, to talk about today’s uncertain landscape...
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Part 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers

This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
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Part 1: Data Stewardship and How Loyalty is Playing a Major Role

Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...
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How to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results

At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
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An Insider’s Look Into the Irish Loyalty Landscape

In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and...
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Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity

An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson

An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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Executive Interview: Discussing Flight Shaming with Ravindra Bhagwanani, MD Global Flight

Around the mid-point of 2019, we first noticed the term “Flight Shaming”. Defined by Citi as “the inherent guilt that an individual...
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Executive Interview: Cathryn Lodwidge, Loyalty Marketing Lead at British Gas

Creating meaningful customer loyalty through great rewards, partnerships, and smart use of technology. British Gas Rewards is a fairly new loyalty programme,...

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