Today we feature an interview with Mike Hughes, CEO Exchange Solutions. Mike is a seasoned executive with a long track record of...
The Wise Marketer had the opportunity to sit down with Lars Holmquist, EVP Americas, Collinson Group, to talk about today’s uncertain landscape...
This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...
At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and...
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
Around the mid-point of 2019, we first noticed the term “Flight Shaming”. Defined by Citi as “the inherent guilt that an individual...
Creating meaningful customer loyalty through great rewards, partnerships, and smart use of technology. British Gas Rewards is a fairly new loyalty programme,...