The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
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1.2KPart 1: Data Stewardship and How Loyalty is Playing a Major Role
Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...
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1.2KHow to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results
At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
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1.2KAn Insider’s Look Into the Irish Loyalty Landscape
In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and...
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2.2KTalking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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1.6K1The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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Decoding the Indian Loyalty Landscape: Part One
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#240: Collinson’s Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region
The Loyalty Academy Announces Global Penetration of CLMP™ Professionals
The Start of the New Post-COVID Employee Relationship — Pillar #1: Attraction