The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
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1.2KHow Collaborative Commerce Can Change the World
Collaborative Commerce is a powerful concept being leveraged by leading businesses around the world, yet it is still a phantom concept to many — in...
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906Riding the Forrester Wave With Bond Brand Loyalty
Bond Brand Loyalty was named a Leader in Loyalty Solutions by independent research firm Forrester in its recently released Forrester Wave™ Loyalty...
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853Getting to Know Executives in Loyalty: Mike Hughes of Exchange Solutions
Today we feature an interview with Mike Hughes, CEO Exchange Solutions. Mike is a seasoned executive with a long track record of...
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1.4KLoyalty Marketing’s Role During Downturns and Beyond
The Wise Marketer had the opportunity to sit down with Lars Holmquist, EVP Americas, Collinson Group, to talk about today’s uncertain landscape...
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1.5KPart 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers
This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
Recent Posts
5 Inflation-Inspired Ideas For Improving Retail Loyalty Now
CRMC #TBT Interview Series: Yan Côté, US Consumer Marketing Director, ExxonMobil
Loving the Lifestyle: How lifestyle rewards can help loyalty programs differentiate and drive brand stickiness
Mission: Loyalty – Episode 5 – Learn From the World’s Biggest Brands
Mission: Loyalty – Episode 5 – Learn From the World’s Biggest Brands
#309: The Future of Crypto Rewards – Research from the Loyalty Academy and Bakkt
