The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
-
650How Collaborative Commerce Can Change the World
Collaborative Commerce is a powerful concept being leveraged by leading businesses around the world, yet it is still a phantom concept to many — in...
-
681Riding the Forrester Wave With Bond Brand Loyalty
Bond Brand Loyalty was named a Leader in Loyalty Solutions by independent research firm Forrester in its recently released Forrester Wave™ Loyalty...
-
704Getting to Know Executives in Loyalty: Mike Hughes of Exchange Solutions
Today we feature an interview with Mike Hughes, CEO Exchange Solutions. Mike is a seasoned executive with a long track record of...
-
1.3KLoyalty Marketing’s Role During Downturns and Beyond
The Wise Marketer had the opportunity to sit down with Lars Holmquist, EVP Americas, Collinson Group, to talk about today’s uncertain landscape...
-
1.4KPart 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers
This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
Recent Posts
How To Hang Onto Your Customers as the Cost of Living Continues To Climb
Decoding the Indian Loyalty Landscape: Part One
CleverTap Recognized by Great Place to Work Among India’s Great Mid-size Workplaces
#240: Collinson’s Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region
The Loyalty Academy Announces Global Penetration of CLMP™ Professionals
The Start of the New Post-COVID Employee Relationship — Pillar #1: Attraction