The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
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5.2KThe Wise Marketer Executive Interview: Brandon Logsdon of PDI
Recently, PDI announced its acquisition of Outsite Networks. The acquisition reinforces PDI’s commitment to provide convenience retailers with transformative solutions and business services...
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4.0KHatch Loyalty announces the sale of Belly assets
We spoke with Jake Kiser, Hatch’s Chief Revenue Officer, about what that means for the company internally – and its impact in...
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3.2KExecutive Interview: Ray Clopton, CEO of Wilbur Rewards
Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t...
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4.1KOptimizing Loyalty: Motivating members to redeem
The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of rewards in driving customer engagement and loyalty...
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3.2KOptimizing Loyalty: Removing costs from a Loyalty Program
The business value of loyalty programs is under constant scrutiny and often Marketing’s budget is an easy first target when there are...
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3.1KOptimizing Loyalty: The Role of Rewards Curation
Continuing this month’s theme of loyalty rewards, The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of...
