The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
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4.7KA few minutes with Dominic Hofer, CEO of Loylogic
Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the...
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2.5KExecutive Interview: Brandon Logsdon of PDI Marketing Cloud
When we first met up with Brandon Logsdon last November, we were discussing some of the radical changes taking place at that...
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2.9KExecutive Interview: Dennis Becker, CEO of Mobivity
Mobivity has been on our radar for the past year or so as they have been making waves in the restaurant world...
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2.9KHow to Recover Brand Loyalty after Disaster
If you took an informal office poll and asked your colleagues to name 5 companies with the worst PR disasters in the...
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2.0KA few minutes about UK Loyalty with Charlie Hills
Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces...
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3.7K1How did Nike’s “Blowout” affect Brand Loyalty?
It’s one thing to experience a product failure. Its entirely another thing when its your signature product and that happens in front...
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3.3KExecutive Interview: Robert Passikoff
I was introduced to Robert Passikoff recently by a mutual friend. We had a lunch together and are becoming fast friends. But...
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4.0KExecutive Interview: Kurtis Van Horn
“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one...
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3.9KExecutive Interview: Tamara Oliverio, Epsilon
There is a semi-famous quote that goes something like this, “Life moves pretty fast. If you don’t stop and look around once...
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5.1KExecutive Interview: Theresa McEndree, Blackhawk Network
Theresa McEndree is VP of Marketing at Blackhawk Network, one of the largest – if not THE largest – provider of gift...
Recent Posts
Are Vaccines A Shot In The Arm For Retail Recovery?
#145: South African Consumer Loyalty Insights 2021
Loyalty Leaders 2021: Measuring Consumer Expectations Is All That Matters
How CPG Brands Can Win the Battle for DTC Engagement
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#144: Bryan Pearson of LoyaltyOne Former CEO – Short Summary Show
Loyalty Newswire – September 20th, 2021
