The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Executive Interview
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3.2K1How did Nike’s “Blowout” affect Brand Loyalty?
It’s one thing to experience a product failure. Its entirely another thing when its your signature product and that happens in front...
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2.8KExecutive Interview: Robert Passikoff
I was introduced to Robert Passikoff recently by a mutual friend. We had a lunch together and are becoming fast friends. But...
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3.2KExecutive Interview: Kurtis Van Horn
“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one...
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3.4KExecutive Interview: Tamara Oliverio, Epsilon
There is a semi-famous quote that goes something like this, “Life moves pretty fast. If you don’t stop and look around once...
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4.6KExecutive Interview: Theresa McEndree, Blackhawk Network
Theresa McEndree is VP of Marketing at Blackhawk Network, one of the largest – if not THE largest – provider of gift...
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3.6KExecutive Interview: Michael Grillo of ACI Worldwide
Michael Grillo runs the marketing efforts at ACI Worldwide’s Merchant Solutions area. The fact that ACI Worldwide is so large is a...
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2.9KExecutive Interview: Steve Corcoran, USMC (Retired)
On Leadership, Trust & Loyalty Editor’s Note: Leadership is a hot topic. It is also a vitally important topic that can be...
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4.5KThe Executive Interview: Efrem Berman
One of the best aspects of being in this kind of media job is the opportunity we get to converse with some...
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3.0KThe Wise Marketer Executive Interview: Len Covello, CTO of Engage
Our COO, Aaron Dauphinee, had the opportunity to meet Engage’s CTO, Len Covello. Recently Aaron talked with Len about the role of...
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2.4KExecutive Interview: The Human Element of CX
The Wise Marketer Executive Interview: Howard Curtis of Impact 21 Bill Hanifin, CEO of The Wise Marketer, recently sat down with (virtually)...
