The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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474How Brands are Communicating About Coronavirus (COVID-19)
The national reality of daily life in the United States has changed progressively over the last week. Like a leaky roof that...
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433Travel Loyalty and COVID-19: Will Loyalty Prevail?
It may seem to be strange that this publication would feature a story about the COVID-19 situation, but travel loyalty is being...
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361Merkle Releases 2020 Loyalty Barometer Report, Reveals Need to Create Human Connections is Top Priority
Report highlights key drivers of emotional loyalty, including gamification, personalization, and recognition Columbia, MD – March 3, 2020 Merkle, a leading technology-enabled,...
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503An Interview With Bond Brand Loyalty and rDialogue Discussing Their Recent Merger
Bond Brand Loyalty announced the acquisition of rDialogue on Feb 11. The press release provides the first level of information about the...
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4141Chipotle Touts Importance of Rewards Program in Q4 2019 Earnings Call
About 8 months after a damaging food safety scare shook the brand image at Chipotle, the company rolled out a nationwide launch...
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578Build Your Circle of Love With a Loyalty Rewards Program
The most important relationship for any business is with their customers. Love for customers translates in the form of how brands focus...
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423Influencer Marketing, TikTok, and AI: Will Predictions for 2020 Come True?
[Editor’s note: We’ve written extensively about influencer marketing, artifical intelligence, and loyalty trends for 2020 — and we always welcome outside perspective...
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6514Loyalty Trends 2020: Insights From a Panel of Loyalty Marketing Experts
After we published our article on Loyalty Trends in 2020, we put our ideas to the test, asking experienced professionals in the...
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1.3KThe Cost of Lost Customer Loyalty
I’ve had the pleasure of working with a wide spectrum of brands and businesses on their customer loyalty strategies and specifically their...
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1.7KLoyalty Trends in 2020: How Will This Year Be Different?
We are fans of mapping out industry trends and predictions at the beginning of each year. It’s part of our mandate as...
