The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Loyalty Strategy

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New Report Finds Opportunity to Re-Think Customer Lifetime Value

New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability SAN...
367

Measurement Planning, KPIs, and the Elusive Loyalty Dashboard

One of the most refined aspects of loyalty marketing is the unique ability to measure everything. By offering reward and recognition in...
274

Spilling the Tea on Gen Z: 5 Take-Aways From YMS:Online Europe

A couple of weeks ago I virtually attended the YMS:Online Europe festival to check in on the latest and greatest Gen Z...
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What Would Happen to Customer Loyalty if Rewards Currency Became Taxable?

What would happen to the global customer loyalty business if taxing authorities declared the value of points received as ordinary income, triggering...
232

Aeroplan Announces First-Of-Its-Kind Partnership with Starbucks Canada so Members Can Pour on the Points to Their Next Reward

Starbucks Rewards and Aeroplan Members can now link their accounts Aeroplan Members can earn and redeem points every day with Starbucks MONTREAL, March...
442

The State of Loyalty in 2021

Editor’s Note: We’ve surveyed the loyalty marketing world for thoughts and opinions on loyalty marketing in 2021 and there has been no...
221

How World Events Impacted the Future of Loyalty Marketing During 2020

There is no doubt that world events impacted the future of customer loyalty, a direct result of how we as people shifted...
234

Do Stock Rewards Programs Create Brand Loyalty?

Stock ownership is something everyone should consider, yet most of the time it gets shelved due to intimidation or lack of knowledge...
298

Coalition Loyalty or Proprietary Loyalty: Insights From Around the Globe

Which one will come out on top? Our recent story on Coalition vs Proprietary loyalty designs prompted some lively debate among readers...
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Coalition vs Proprietary Loyalty Programs

In the “Wild Kingdom” of loyalty programs, the highest level of loyalty taxonomy would categorize program models as either Proprietary or Coalition. The two kingdoms are composed...

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