The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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276How Facebook’s New Hacker Plus Program Incentivizes Software Debugging
Bugged Out On Rewards Loyalty has the power to spur purchase behavior, fuel brand affinity, and create a continuous cycle of emotional...
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621How Financial Service Brands Can Build Trust and Loyalty on a Foundation of Contactless Experiences
With 79% of the world using contactless payments, now’s the time for financial services brands to explore how to build contactless loyalty. New fintech companies had been slowly...
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286[Webinar] Creating Contactless Loyalty: Building Human Connections in an Increasingly Contactless World
The rapidly changing environment for many businesses as a result of the pandemic has put contactless loyalty at the forefront. Businesses are...
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257Marketplace Loyalty Programs Should Benefit Both “Buyers” and “Sellers”
The ongoing debate these days is whether Amazon Prime is truly a “loyalty program”. The loyalty practitioner’s view is that loyalty programs...
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3714 Tips for Retailers to Create Contactless Loyalty
Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty....
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361International Roundtable: How Has Loyalty Changed Due To COVID-19?
Mission, vision, and value statements are created in boardrooms with regularity. It’s a tenet of business to have these core expressions of...
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392Multi-Tender Loyalty Earns the Attention of Starbucks
The balancing act between customer maximizing flexibility and fully encapsulating loyalty systems is a tippy seesaw to ride, as the evolution of...
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319Epsilon Launches New Loyalty Solution for Mid-Size Brands, Expanding Industry-Leading Capabilities
Epsilon’s “Launch and Learn” Approach Demonstrates ROI Before Brands Sign a Long-Term Contract BOSTON – September 16, 2020 – Epsilon® today announced the launch of Epsilon PeopleCloud...
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449Walmart Challenges Amazon Prime With New Walmart+ Membership Program
A new player in the era of Amazon Prime Walmart continues to entrench itself further into the home delivery and subscription category,...
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418The 4 Pillars of Loyalty Campaigns During COVID-19
It’s no secret, times are changing. The past several months have brought significant anxiety and volatility amidst a full-blown pandemic; many people...
