The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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75Air Canada’s Aeroplan and LCBO Join Together to Launch New Loyalty Partnership
Multi-year agreement will provide market-leading value to Ontarians Aeroplan members to earn points on LCBO purchases and redeem points for LCBO gift cards Partnership...
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97Monitoring the Grey Web: What’s Missing From Your Communications Strategy
By: Jonathon Morgan The Internet is an amazing place with immense potential even beyond what we’ve already seen. Today, many brands are...
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109Loylogic and Equity Bank Kenya Partner to Enhance American Express Membership Rewards Experience
19th August, 2021: Loylogic, a leading global innovator in loyalty and points commerce experiences, has partnered with Equity Bank Kenya to revamp...
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194Rebuilding Trust and Tackling Confusion in the Travel Industry Post-Covid-19
Public trust in the travel industry has hit an all-time low. While it’s fair to say that travel was — and continues...
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Vasa Fitness Expands Rewards Program for Studio Members
INNOVATIVE PILOT PROGRAM LAUNCHES IN SELECT VASA LOCATIONS IN COLORADO AND ARIZONA DENVER, CO — AUGUST 2, 2021 — Today VASA Fitness announces...
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Aisle, a Game-Changing Instant Cash Back Rewards Platform, Launches in the US in Partnership With Top Consumer Brands Revolutionizing Customer Rebates
Grocery Shoppers Nationwide Can Access Exclusive Brand Deals and Receive Unmatched cash back payouts and personalized product recommendations based on interests Aisle,...
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137New Roads to Loyalty in the Beauty and Cosmetics Industry
The beauty and cosmetic industry has successfully banked on making people feel and look good for centuries. It’s a business where both...
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130How E-Commerce Businesses Can Inspire Credibility & Trust With Gen Z
With the crowning of each new generation, there’s an implied truth that, the younger the consumer, the more they are “all in”...
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277How To Redefine Customer Loyalty for Your Organization
What is Customer Loyalty? How would you define it? That one question has sparked passionate debates, both in the boardroom and in...
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226Getting Personal With Customer Loyalty Scoring
How a Customer Loyalty Score (CLS) and Customer Loyalty Index (CLI) can help generate better customer engagement Marketeers are long accustomed to...
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#144: Bryan Pearson of LoyaltyOne Former CEO – Short Summary Show
