The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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153The Cost of Lost Customer Loyalty
I’ve had the pleasure of working with a wide spectrum of brands and businesses on their customer loyalty strategies and specifically their...
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557Loyalty Trends in 2020: How Will This Year Be Different?
We are fans of mapping out industry trends and predictions at the beginning of each year. It’s part of our mandate as...
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24130 Highlights From 2019 to Guide Your Loyalty Strategy in 2020
We gathered up 30 highlights from 2019 to kick off your new year. We hope you find this compilation of content useful...
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295Verizon Up: The Best Loyalty Program You May Not Have Heard About
Editor’s note: Once in a while it’s good to revisit the basics. For us that means reviewing the structure, value proposition, and...
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332Can Influencer Marketing Advance Loyalty?
Or Will the Risks Doom the Tactic? We live in a world where it matters what other people say. And while this...
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278[Podcast] Let’s Talk Loyalty: Why Loyalty Programs Fail
On this episode of “Let’s Talk Loyalty”, Paula Thomas discusses the recently released 2019 Delphi Report: Why Loyalty Programs Fail with Mike...
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258A Punch Card Killed My Devotion to a Favorite Restaurant
There’s a restaurant chain in South Florida that is known for its ribs, wings and drink specials. “Best ribs in town” most...
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342Starbucks’ Quarterly Earnings Report Showcases Value of Customer Loyalty
Starbucks announced quarterly results yesterday and a few things caught our ear in the earnings call with Wall Street analysts. Starbucks reported...
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5581Are Loyalty Points Really Dead?
“Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the...
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3251Australian Report on Loyalty “Schemes”
The Australian Competition and Consumer Commission (ACCC), a government watchdog and consumer protection bureau, released a scathing report on Customer Loyalty programs...