The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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16B2B vs B2C Loyalty Programs: What Are the Key Differences?
We’ve heard it said on more than one occasion that “B2B loyalty is just the same as consumer loyalty”. Not true. There’s...
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33Brands Must Create Better Connections in a Cookieless Future
Today, it’s apparent that consumers and governments won’t tolerate the tracking technologies and strategies that were once standard digital media industry practices....
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91Why We’re Thankful for Loyalty Marketing
Did you know customer loyalty is a win-win-win business? We are celebrating Thanksgiving Day in the US today. But, since the Wise...
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170Nickels and Dimes: The Case for Customer Leniency in Points Expiration
If you have thousands (or even millions) of customers, there’s an easy way to boost your bottom line. Consider this: if even...
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65How Partnerships Can Help Your Brand Drive Customer Loyalty in the Digital Era
Would you be surprised to learn that since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired,...
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50Coffee with Comarch Loyalty | Episode 4: Paula Thomas
The fourth episode of the Coffee with Comarch Loyalty podcast features Paula Thomas, CLMP, host of “Let’s Talk Loyalty”. In this episode,...
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1.2K[Webinar] Collaborative Commerce: The Evolution of Loyalty
Join us for this riveting discussion about the evolution of customer loyalty with two executives from Kognitiv, a global technology solution headquartered...
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258How Loyalty Programs Can Ease Supply-Chain Blues This Holiday Season
Supply-chain issues are causing the lion’s share of Americans — 82% — to fret about disruptions to their life plans, according to research...
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69Loyalty Programmes Need to Step up to Support a More Sustainable Future
The world is watching the world leaders at COP26 make pledges to help our planet. More than 100 countries have promised to...
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162Reach for the Stars — Loyalty Program Strategy, Design, & Execution
In communicating with best customers, it is so important to develop a clear and compelling message with a measurable call to action. Ad...
Recent Posts
B2B vs B2C Loyalty Programs: What Are the Key Differences?
#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy
Generation Alpha May Be The Mall’s Best Future Bet
Why Is Loyalty Fraud on the Rise?
Brands Must Create Better Connections in a Cookieless Future
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#164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)
