The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Loyalty Strategy

Press release from the Wise Marketer

Press release from the Wise Marketer

Lunchables Is Covering the Cost of Groceries Plus Instacart Grocery Delivery for a Year as Part of New Rewards Program

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Customer Loyalty in 2021: Trends and Future Predictions

Wise Marketer has been collecting opinions the future of loyalty marketing in 2021 from people near and far. We wanted to know...
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4 Global Predictions for Loyalty Marketing in 2021

In our effort to gather a global perspective on what the year 2021 holds for Loyalty Marketing, we engaged five colleagues from...
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Scotiabank and Cineplex Announce Enhancements to the SCENE Loyalty Program

Program to Expand as Scotia Rewards and SCENE to Join Forces SCENE and Recipe Unlimited Corporation Rewards Partnership Extended for Three Years...
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Wise Marketer New Year Message – Should Businesses Return to Normal After the Pandemic?

The most popular message for the New Year seems to be a wish to say goodbye to 2020 and “return to normal”...
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The Changing Psychology of Gifting | Is Your Brand on Trend?

Have you thought about gift giving this year? A lot of companies do because the dynamic is changing. Old traditions are falling...
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Holiday Message From the Wise Marketer Team

All of us who compose The Wise Marketer and the Loyalty Academy wish our readers, sponsors, advertisers, and supporters a peaceful and...
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Gift Experiences Can Create an Emotional Connection With Customers

Psychological Impact of Gifting on Customer Behavior Loyalty is a concept associated with the highest level of connection that brands can create...
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[Webinar] Kendra Scott: Unwrapping 164x Holiday ROI with Personalized Text Messaging/SMS

Nearly 75% of US adults plan to complete their holiday shopping primarily online this year. And as smartphones drove over $50 billion...
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The Essential Guide to Modern Loyalty Programs – Everything You Need to Succeed in the Modern Loyalty Landscape

Editor’s note: This article summarizes the major shifts in modern loyalty programs and was originally published by Sarah Richardson from the Australian...

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