The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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62Purpose Driven Marketing is Here… for Good
Consumers are becoming more attuned than ever to the authenticity of the brands they prefer. Research completed since the pandemic took hold...
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42How To Boost B2B Loyalty Engagement With Loyalty Auctions
Looking for ways to boost engagement in a B2B loyalty program? Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method...
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47How Facebook’s New Hacker Plus Program Incentivizes Software Debugging
Bugged Out On Rewards Loyalty has the power to spur purchase behavior, fuel brand affinity, and create a continuous cycle of emotional...
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135How Financial Service Brands Can Build Trust and Loyalty on a Foundation of Contactless Experiences
With 79% of the world using contactless payments, now’s the time for financial services brands to explore how to build contactless loyalty. New fintech companies had been slowly...
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66[Webinar] Creating Contactless Loyalty: Building Human Connections in an Increasingly Contactless World
The rapidly changing environment for many businesses as a result of the pandemic has put contactless loyalty at the forefront. Businesses are...
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52Marketplace Loyalty Programs Should Benefit Both “Buyers” and “Sellers”
The ongoing debate these days is whether Amazon Prime is truly a “loyalty program”. The loyalty practitioner’s view is that loyalty programs...
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924 Tips for Retailers to Create Contactless Loyalty
Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty....
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125International Roundtable: How Has Loyalty Changed Due To COVID-19?
Mission, vision, and value statements are created in boardrooms with regularity. It’s a tenet of business to have these core expressions of...
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134Multi-Tender Loyalty Earns the Attention of Starbucks
The balancing act between customer maximizing flexibility and fully encapsulating loyalty systems is a tippy seesaw to ride, as the evolution of...
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97Epsilon Launches New Loyalty Solution for Mid-Size Brands, Expanding Industry-Leading Capabilities
Epsilon’s “Launch and Learn” Approach Demonstrates ROI Before Brands Sign a Long-Term Contract BOSTON – September 16, 2020 – Epsilon® today announced the launch of Epsilon PeopleCloud...
