Loyalty Strategy Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

Jimmy John’s Sprints Ahead of the Pack With Freaky Fast Rewards®

Fast, Faster, Fastest. Americans are in love with speed. From race cars to running backs, speed thrills. Jimmy John’s founder Jimmy John...

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Things You Must Know About a Trade Loyalty Program

Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...

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Choice and Control: Critical Elements for Loyalty Program Success

Loyalty sponsors are changing the way they think about their loyalty programs’ value propositions. In an era of ever-increasing shifts to customer...

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5 Loyalty Program KPIs That Matter

You and your team have worked tirelessly to design and launch your loyalty program. But what’s next? Once a loyalty program is...

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4 Examples of Loyalty Reward Programs That Deliver Results

Loyalty programs are now powerful tools of relationship marketing and becoming popular to encourage customer loyalty. U.S. consumers have 3.8 billion memberships...

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Publix Introduces Club Publix for a Personalized Experience

LAKELAND, Fla., March 11, 2020 Personalization is everywhere. We expect retailers to recommend products we may be interested in buying. We like...

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How Brands are Communicating About Coronavirus (COVID-19)

The national reality of daily life in the United States has changed progressively over the last week. Like a leaky roof that...

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Travel Loyalty and COVID-19: Will Loyalty Prevail?

It may seem to be strange that this publication would feature a story about the COVID-19 situation, but travel loyalty is being...

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Merkle Releases 2020 Loyalty Barometer Report, Reveals Need to Create Human Connections is Top Priority

Report highlights key drivers of emotional loyalty, including gamification, personalization, and recognition Columbia, MD – March 3, 2020 Merkle, a leading technology-enabled,...