The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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48Loyalty Leaders 2021: Measuring Consumer Expectations Is All That Matters
The 2021 Brand Keys Loyalty Leaders report was released this week. This year’s survey, a cross-category examination of brand loyalty conducted by...
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32How CPG Brands Can Win the Battle for DTC Engagement
Over the past ten years, the landscape that CPG brands operate in has evolved rapidly. Historically, these brands (also referred to as...
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452021 Premium Loyalty Study Highlights Rising Consumer Expectations
Post-Pandemic Trends Influence Rise of Premium Loyalty Programs “You have to spend money to make money.” An age-old adage? Perhaps. But every...
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363 Tactical Steps to Increase Potential Profits From Mid-Tier Customers
A company’s success doesn’t always hinge on its best customers — often, those lagging or mid-tier consumers present the best opportunities. Don’t miss...
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452021’s Retail Investor Boom Shows Time Is Right for an Ownership Economy
Early this year, we watched a group of retail investors use their buying power to drive GameStop and AMC’s values up by...
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84Amazon Prime Is Not a Loyalty Program
Monday was a national holiday in the US and Canada. The rest of the world may not care much, but we took...
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564 Ways Brands Can Make a Splash With Reels
TikTok’s popularity as an entertainment and advertising venue continues to rise, with many enterprise marketers naming it the number two app for...
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75Women in Loyalty™: Episode 5 — Lesley Saitta, Impact 21
This is the first time we have had the opportunity to interview someone who has been at the forefront of loyalty in...
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103Using Loyalty To Profile Your Customers
Loyalty is so much more than a solution to reward your customers. Loyalty is also about data, insights, analytics, personalised experiences, and...
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166Email Marketing Isn’t Dead, but Old Practices Have Become Obsolete
It’s true that talks about the demise of email marketing have been going on for quite some time. “Social media is taking...
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#145: South African Consumer Loyalty Insights 2021
Loyalty Leaders 2021: Measuring Consumer Expectations Is All That Matters
How CPG Brands Can Win the Battle for DTC Engagement
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#144: Bryan Pearson of LoyaltyOne Former CEO – Short Summary Show
