The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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177Why Loyalty Programs Fail: It’s Time To Eat Some Humble Pie
By: Adam Posner, CLMP™, CEO and Founder of The Point of Loyalty It seems to me loyalty programs are going through a...
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211NielsenIQ 2022 Balancing Act: Sharing Tips on Consumer Preference and Perception for SMB Growth
As if small and medium-sized businesses (SMBs) don’t have enough to deal with in the battle against large global brands, the impact...
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521Antavo Powers New KFC Rewards Arcade Loyalty Programme in the UK and Ireland
The brand-new KFC Rewards Arcade is the latest loyalty programme giving fried chicken fans the chance to win instantly. The programme is...
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611Automotive Loyalty Trends All Drivers Should Know
Driver Loyalty Is Evolving Gas prices are through the roof. The state of the environment is an ever-present concern. Vehicles are more...
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710Growing Your Digital Ecosystem
Digital Ecosystems Are Blossoming And Why You Should Care Before we can begin to understand digital ecosystems, let’s rein things back to...
Recent Posts
Why Loyalty Programs Fail: It’s Time To Eat Some Humble Pie
#281: Sweatcoin Rewards Walking – Driving Health and Wealth Through Loyalty
NielsenIQ 2022 Balancing Act: Sharing Tips on Consumer Preference and Perception for SMB Growth
25 Years in Loyalty: 5 Lessons Learned
Loyalty Newswire – September 26th, 2022
Insights on the Future of Travel Loyalty With Global Flight’s Ravindra Bhagwanani