The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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1.0KThe Cruise Comeback: Re-framing the Value Proposition of Cruise Travel Once Again
Demand for cruise travel is soaring. But that doesn’t mean people are willing to board at any price. Value for money is...
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1.4KUnderstanding How SEO and PPC Strategies Can Fuel Customer Engagement and Loyalty
Customer engagement is an important predecessor of customer loyalty. Brands today need to build awareness for their product, services, and values as...
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1.3KThinking About a Rebrand? Here’s How To Ensure It’s Successful
A strong brand is an essential component of a successful company. Your organization’s visual identity and messaging are part of communicating the...
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1.7KThree Stats That Will Change the Way You Think About Customer Loyalty
Whether due to the rise of e-commerce, the disruptions of the pandemic, or other factors specific to a given industry, the old...
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913Aeroplan & Starbucks – Introducing Points to Stars Conversion
Aeroplan members are now able to directly convert Aeroplan points to Starbucks Stars to redeem for Starbucks coffee, food items and more....
Recent Posts
How To Hang Onto Your Customers as the Cost of Living Continues To Climb
Decoding the Indian Loyalty Landscape: Part One
CleverTap Recognized by Great Place to Work Among India’s Great Mid-size Workplaces
#240: Collinson’s Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region
The Loyalty Academy Announces Global Penetration of CLMP™ Professionals
The Start of the New Post-COVID Employee Relationship — Pillar #1: Attraction