The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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317CFOs Should Want to Lead the Charge for Enhanced Loyalty
A well-run loyalty program provides the data to make informed decisions, the flexibility to adapt to ROI targets, and perhaps most important,...
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419A Preview of Air Canada’s New Aeroplan Program
Trust Over Turbulence Air Canada has announced a new loyalty program that celebrates bringing people together. But will the innovative play, promising...
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421Opportunities for Growth in Loyalty Marketing
There is a broad spectrum of providers in our world today offering enabling technology to support the growth of customer engagement and loyalty. The population...
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336Do Good Things Happen When You Drop Points?
In another huge moment for the British loyalty industry, a second mega brand has dropped points in favour of an alternative loyalty...
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387Michaels Revamps Loyalty Program to Reward Customers for Making More
Michaels Rewards Program Expansion Provides Members More Ways to Earn on Purchases IRVING, TEXAS (August 4, 2020) – The Michaels Companies, Inc., (NASDAQ:...
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615Finding Success With Healthcare Loyalty
Healthcare is one of those things that people take for granted — until they don’t. If anything has been learned from the...
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440What Does Real Time Loyalty Mean Today?
A 2019 study by KPMG reported that when a customer is loyal to a brand, 86 percent are willing to recommend the...
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Marketing Technology Provider Aqilliz and Telecoms Giant MyRepublic Create Blockchain-Based Loyalty Programme
The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Singapore — July 29, 2020 — Aqilliz, a...
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320Driving Interest With Golf Loyalty Programs
Lots and lots of fresh air. A great way to get out of the house. Exercise, relaxation, all while keeping your distance...
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619[Webinar] Lessons Learned Through Building Loyalty Channels
Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...
