The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
-
86430 Highlights From 2019 to Guide Your Loyalty Strategy in 2020
We gathered up 30 highlights from 2019 to kick off your new year. We hope you find this compilation of content useful...
-
818Verizon Up: The Best Loyalty Program You May Not Have Heard About
Editor’s note: Once in a while it’s good to revisit the basics. For us that means reviewing the structure, value proposition, and...
-
773Can Influencer Marketing Advance Loyalty?
Or Will the Risks Doom the Tactic? We live in a world where it matters what other people say. And while this...
-
754Let’s Talk Loyalty Podcast #11: Why Loyalty Programs Fail
On this episode of “Let’s Talk Loyalty”, Paula Thomas discusses the recently released 2019 Delphi Report: Why Loyalty Programs Fail with Mike...
-
630A Punch Card Killed My Devotion to a Favorite Restaurant
There’s a restaurant chain in South Florida that is known for its ribs, wings and drink specials. “Best ribs in town” most...
-
757Starbucks’ Quarterly Earnings Report Showcases Value of Customer Loyalty
Starbucks announced quarterly results yesterday and a few things caught our ear in the earnings call with Wall Street analysts. Starbucks reported...
-
1.0K1Are Loyalty Points Really Dead?
“Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the...
-
7411Australian Report on Loyalty “Schemes”
The Australian Competition and Consumer Commission (ACCC), a government watchdog and consumer protection bureau, released a scathing report on Australian Customer Loyalty...
-
812Is Loyalty in Transition? Highlights from the UK’s 2019 Loyalty Surgery
The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich McIntosh, Editor & CEO of Loyalty Magazine Group, kicked off the...
-
755The Moment of Truth for Loyalty Marketers
Marketers often talk about the “moment of truth” in their interactions with customers. For loyalty marketers that moment typically starts with the...
