The Wise Marketer continues its Executive Spotlight Series with Robert (Bob) Jewell, President and Chief Revenue Officer of Exchange Solutions. Bob has...
Marketing an SaaS company can be difficult. You’re selling something that only exists as lines of code, which means you don’t have...
The beauty industry has it harder than most when it comes to reliable and accurate sources of actionable data. Let’s face it,...
An Executive Interview With Charlie Casey, CEO, LoyaltyLion The Wise Marketer (TWM): Executives in the loyalty business seem to have varied backgrounds....
The Wise Marketer tracks new concepts and thinking from those executives leading marketers into the next phase of digital customer marketing. This...