The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
-
313The Essentials Catalogue: B2B Loyalty in Action
The ancient Greek philosopher, Plato, was the original author of the phrase, “Necessity is the mother of invention.” Fast forward to a COVID-19...
-
398119 Customer Loyalty Ideas to Combat COVID-19
When we started the Loyalty Academy and introduced the first ever professional certification for loyalty marketers, our mission was to offer educational...
-
1.2KLoyalty Marketing in a Post COVID-19 World: Insights From a Panel of Customer Loyalty Experts
At what we hope is a mid-point in the COVID-19 crisis (fingers are tightly crossed), The Wise Marketer wanted to explore how...
-
454COVID-19 Will Change the Concept of Loyalty
The horrifying realities of the pandemic spreading across the country and around the globe have already changed our lives. On March 30th,...
-
363Jimmy John’s Sprints Ahead of the Pack With Freaky Fast Rewards®
Fast, Faster, Fastest. Americans are in love with speed. From race cars to running backs, speed thrills. Jimmy John’s founder Jimmy John...
-
580Things You Must Know About a Trade Loyalty Program
Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
-
354Choice and Control: Critical Elements for Loyalty Program Success
Loyalty sponsors are changing the way they think about their loyalty programs’ value propositions. In an era of ever-increasing shifts to customer...
-
4285 Loyalty Program KPIs That Matter
You and your team have worked tirelessly to design and launch your loyalty program. But what’s next? Once a loyalty program is...
-
42014 Examples of Loyalty Reward Programs That Deliver Results
Loyalty programs are now powerful tools of relationship marketing and becoming popular to encourage customer loyalty. U.S. consumers have 3.8 billion memberships...
-
341Publix Introduces Club Publix for a Personalized Experience
LAKELAND, Fla., March 11, 2020 Personalization is everywhere. We expect retailers to recommend products we may be interested in buying. We like...
