The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Loyalty Strategy

311

Virgin Red’s Creative Strategy Inflates New Rewards Portfolio

A Close-Up Look At Virgin Red’s New Strategy Imagine a multi-national loyalty program built around one of the world’s largest brands. And...
160

Women in Loyalty: Episode 4 — Rachel Bicking

The 4th episode in the Women in Loyalty series features Rachel Bicking, Chief Digital Officer, Tenerity. Rachel walks us through not only...
148

Anheuser-Busch Vaccination Campaign Is Brilliant, or Is It?

Anheuser-Busch recently teamed up with the White House to support the goal of getting 70% of adults partially vaccinated by July 4th....
204

Permission-Based Advertising is the New Click-And-Collect

In June, an international coalition of consumer rights organizations and data protection experts called for a ban on “surveillance-based advertising.” Are you surveilling the...
139

CVS Continues To Improve an Already Winning Loyalty Formula

New updates to CVS App and ExtraCare rewards Recently, we wrote about CVS’ deep entrenchment into both mobile optimization and into the...
153

Managing Customer Appreciation: One Friend at a Time

Think about growing up in your neighborhood and the lasting friendships you’ve had since an early age. How much do you value those...
264

Women in Loyalty: Episode 3 — Cheryl Nuttall

The 3rd episode in the Women in Loyalty™ series features Cheryl Nuttall, Director, Enterprise Strategy — Loyalty at FIS. Tune in to...
218

8 Tips to Launch a Loyalty Program on a Tight Budget

Consumers are enrolled in an average of 14.8 loyalty programs each, yet are active in less than half. The reason is not...
261

The Branding Law of Attraction. Can You Feel It?

People prefer to spend time with others based on their personalities. We are attracted to people based on their sense of humor,...
354

[Webinar] ROI Modeling Techniques & Loyalty Campaign Results

Discover how loyalty ROI modeling deeply impacts loyalty campaign metrics. We examine ROI modeling techniques, segmentation approaches, and how to use the...

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