The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
-
586A View From the Top: An Executive Interview With Bob Jewell
The Wise Marketer continues its Executive Spotlight Series with Robert (Bob) Jewell, President and Chief Revenue Officer of Exchange Solutions. Bob has...
-
829Thinking Outside of the Box for Your Next SaaS Marketing Campaign
Marketing an SaaS company can be difficult. You’re selling something that only exists as lines of code, which means you don’t have...
-
950How e.l.f. Is Turning Zero Party Data Into a Competitive Advantage
The beauty industry has it harder than most when it comes to reliable and accurate sources of actionable data. Let’s face it,...
-
994Cracking the Code for Sustainable eCommerce Growth
An Executive Interview With Charlie Casey, CEO, LoyaltyLion The Wise Marketer (TWM): Executives in the loyalty business seem to have varied backgrounds....
-
848What Is Intelligent Engagement? An Interview With Rachel Bicking
The Wise Marketer tracks new concepts and thinking from those executives leading marketers into the next phase of digital customer marketing. This...
Recent Posts
How To Hang Onto Your Customers as the Cost of Living Continues To Climb
Decoding the Indian Loyalty Landscape: Part One
CleverTap Recognized by Great Place to Work Among India’s Great Mid-size Workplaces
#240: Collinson’s Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region
The Loyalty Academy Announces Global Penetration of CLMP™ Professionals
The Start of the New Post-COVID Employee Relationship — Pillar #1: Attraction