The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty Strategy
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210Slice Launches America’s Largest Rewards Program for Pizza-Lovers
Slice Rewards is the First-Ever Incentive Program To Reward Consumers For Staying Loyal to Independent Pizzerias Across the Country NEW YORK, April 7,...
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250The Parent Company Launches Loyalty Program: Caliva CLUB
The new integrated loyalty program demonstrates The Parent Company’s technology capabilities and commitment to expanding its omnichannel strategy SAN JOSE, Calif., April...
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199Tractor Supply Upgrades Its Neighbor’s Club Loyalty Program to Provide Customers Even More Rewards
Lifestyle retailer reinvents its loyalty program introducing points and Neighbor’s Club status with three tiers of members New design based on customer...
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187The Final Round: Coalition Loyalty vs Proprietary Loyalty
We stirred up the loyalty nest with our recent articles pitting the two kingdoms of loyalty against each other: coalition loyalty versus...
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2423 Ways You Should Be Using Your FAQs
Have you ever thought about all the content you can reap from your FAQ section? When customers ask you questions, you have...
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6542Trends That Will Dominate the Digital Advertising World This Summer
The world of digital advertising is changing faster than a lot of firms can keep up with, and it’s essential you’re aware...
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24525 Customer Loyalty Highlights to Review for 2021
Last year, we gathered 30 highlights from 2019 to guide your customer loyalty strategy in 2020 — and then COVID happened. So...
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New members-only marketplace Dezerved debuts with Miles & More to give people a novel way to maximise the value of their loyalty miles
New platform Dezerved connects loyalty program customers with exclusive offers from luxury brands – including fashion retail platform Farfetch, Sony, Fitbit and...
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199Loyalty Grows Up: A Maturity-Based Roadmap to Connecting with Customers
Most — if not all — consumer-facing companies have a strategy for building and maintaining customer loyalty. But how comprehensive and sophisticated...
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254Lidl Plus: Big on Shaking up Grocery Loyalty; Lidl on Price
Lidl is one of the UK’s favourite grocers, recently crowned “Supermarket of the Year” at the Retail Industry Awards in 2020, beating...
Recent Posts
Talking On-Demand Consumer Research With Suzy Founder & CEO, Matt Britton
Omnichannel Imperative: Digital Strategy Will Never Go Out of Fashion
#116: Leveraging Loyalty to Build Your Brand with Epsilon’s Paul Davies
How Prospective Business Students Can Set Themselves Apart in the Face of Automation
Women in Loyalty: Episode 2 — Canadian Retail Panel
Moz Acquired by iContact
