The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "Featured"

197

Loyalty Strategy
Are Loyalty Programs Regularly Re-Evaluating Their Value Proposition?

Here’s an undeniable truth that can be applied to your customer loyalty strategy: Quite often you need to run just to stay...
5.3K

Loyalty NewsWire
Loyalty Newswire – May 24th, 2021

Every Monday, our team compiles a list of the latest customer loyalty and marketing news to make it simple for busy professionals...
204

Listen & Watch
Women in Loyalty: Episode 1 – Margaret Murphy

The Wise Marketer and The Loyalty Academy are proud to announce the Women in Loyalty™ series celebrating female executives in the Customer...
183

Loyalty Strategy
The Lucky Loyalty Effect

What it is and what it means to manage your promotions Editor’s Note: This article on the “Lucky Loyalty Effect” phenomenon was...
168

Loyalty Strategy
Challenges Faced by Loyalty Marketers in the Middle East

“Ask not what your country can do for you, ask what you can do for your country?” Uttered almost 60 years ago...
5.3K

Loyalty NewsWire
Loyalty Newswire – May 17th, 2021

Every Monday, our team compiles a list of the latest customer loyalty and marketing news to make it simple for busy professionals...
454

Loyalty Strategy
Different Ways Storytelling Can Inform Your Marketing Strategy

We tend not to think of storytelling as much more than an escape into fantasy and drama. However, telling stories is so...
188

Research
New Research From the UK: The Significant Value of Promotions to Loyalty Programmes

Promotions are a much misunderstood and under-appreciated marketing discipline and they play a critical role within loyalty programmes. They have the power...
379

1

Brand Loyalty
How to Destroy a Brand in Three Easy Steps

The most powerful brands are forged from different fires. Some point towards a visionary founder who crafted a product line to meet...
192

Loyalty Strategy
Workplaces Offer Covid-19 Vaccine Incentives Despite Legal Concerns

Human behavior can be one of the most difficult things to change. Ideas are powerful concepts, and once they take hold, they...

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