The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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16Executive InterviewB2B vs B2C Loyalty Programs: What Are the Key Differences?
We’ve heard it said on more than one occasion that “B2B loyalty is just the same as consumer loyalty”. Not true. There’s...
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18RetailGeneration Alpha May Be The Mall’s Best Future Bet
The most important future shoppers can’t yet drive. But they buy. Can retailers steer them to the store? The oldest members of...
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33Loyalty StrategyBrands Must Create Better Connections in a Cookieless Future
Today, it’s apparent that consumers and governments won’t tolerate the tracking technologies and strategies that were once standard digital media industry practices....
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6.1KLoyalty NewsWireLoyalty Newswire – November 29th, 2021
Welcome back to the Wise Marketer! That is, if you’ve been here before! Each week, our team of editors curate a list...
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91Loyalty StrategyWhy We’re Thankful for Loyalty Marketing
Did you know customer loyalty is a win-win-win business? We are celebrating Thanksgiving Day in the US today. But, since the Wise...
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170Loyalty StrategyNickels and Dimes: The Case for Customer Leniency in Points Expiration
If you have thousands (or even millions) of customers, there’s an easy way to boost your bottom line. Consider this: if even...
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65Loyalty StrategyHow Partnerships Can Help Your Brand Drive Customer Loyalty in the Digital Era
Would you be surprised to learn that since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired,...
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6.1KLoyalty NewsWireLoyalty Newswire – November 22nd, 2021
Welcome back to the Wise Marketer! That is, if you’ve been here before! Each week, our team of editors curate a list...
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195EventsLoyalty Observatory Conference: Italy Focuses on the Digital Loyalty Revolution
Editor’s Note: Wise Marketer is pleased to share this summary of the the 21st edition of the Loyalty Conference of the Osservatorio...
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1.2KListen & Watch[Webinar] Collaborative Commerce: The Evolution of Loyalty
Join us for this riveting discussion about the evolution of customer loyalty with two executives from Kognitiv, a global technology solution headquartered...
Recent Posts
B2B vs B2C Loyalty Programs: What Are the Key Differences?
#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy
Generation Alpha May Be The Mall’s Best Future Bet
Why Is Loyalty Fraud on the Rise?
Brands Must Create Better Connections in a Cookieless Future
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#164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)
