Featured Archives - Page 3 of 42 - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

Loyalty Trends 2020: Insights From a Panel of Loyalty Marketing Experts

Wise Marketer sketched out loyalty trends for 2020 in customer marketing and based its thoughts in some quantitative research accomplished during recent...

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Loyalty NewsWire

Loyalty Newswire – January 27th, 2020

Here’s what we’re following in loyalty news: Foot Locker unifies loyalty programs with FLX, Enmarket launches new program with integrated payment option,...

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Brand Loyalty

The Era of Brand Purpose is Officially Over

[Editor’s note: We’ve written about how influential brands can be if they align with customers, and specifically when they align themselves with...

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Customer Engagement

Apple’s Recent Acquisitions Pave a Path to Better Customer Engagement

Apple was very busy last week, and a few items caught our eye. In our 2018 Delphi Report, The Future of Loyalty Marketing, we...

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Loyalty Strategy

The Cost of Lost Customer Loyalty

I’ve had the pleasure of working with a wide spectrum of brands and businesses on their customer loyalty strategies and specifically their...

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Loyalty NewsWire

Loyalty Newswire – January 20th, 2020

Here’s what we’re following in loyalty news this week: AMC launches Saudi Arabia’s first cinema loyalty program, new Pak Perks loyalty program...

Man checking SMS marketing messages on his smartphone.

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Customer Engagement

SMS Marketing: What Role Does It Play in Your Strategy for 2020?

Of all the ways that brands can connect, market, and build loyalty with customers, SMS (text messaging) has seemed to be the...

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Loyalty Strategy

Loyalty Trends in 2020: How Will This Year Be Different?

We are fans of mapping out industry trends and predictions at the beginning of each year. It’s part of our mandate as...

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Loyalty NewsWire

Loyalty Newswire – January 13th, 2020

Here’s what we’re following in loyalty news: BP launches new loyalty program, Expensify launches Karma Points aimed at making charitable donations, Carrot...

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Loyalty NewsWire

Loyalty Newswire – January 6th, 2020

Here’s what we’re following: New features added to leading senior healthcare program, Casey’s General Stores plans to launch new loyalty program in...