The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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149RetailBringing Online Shoppers In-Store: 6 Ideas From Macy’s, Target, Others
If a Christmas tree is erected in a department store and no one is around to see it, does it make a...
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4.5KLoyalty NewsWireLoyalty Newswire – December 14th, 2020
Happy Holidays to all readers of the Wise Marketer! We hope everyone is doing well and staying safe during the ongoing pandemic....
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101Brand LoyaltyReengineering Rewards and Gifting With Jonathan Legge of &Open
&Open’s New Gift-Giving and Rewards Concept We all hear a lot about “innovation”, but how should it truly be defined? The more...
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143Data and PrivacyData Security Tips to Prepare for the Holiday Season
As the holiday season approaches, cybersecurity becomes even more important than ever. Hackers tend to exploit sensitive personal and business data during...
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144Loyalty TechnologyHow Market Research Will Forever Change in the Future: An Interview with Suzy President, Avi Savar
How Will Marketing Research Evolve? The pandemic has turned the market research industry on its head. Companies that once depended on in-person...
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134Data and PrivacyPart 2: Data Privacy and Data Security With Elias Partnership
In this month’s continuing coverage of Data Security & Data Privacy, we talk with Dean Armstrong QC and Richard Dutton, two of...
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4.4KLoyalty NewsWireLoyalty Newswire – December 7th, 2020
Happy Monday to all of our readers! We hope everyone had a chance to enjoy the holiday with their family and friends....
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291Loyalty TechnologySMS Marketing May Be the Breakthrough Loyalty Tool of 2020
Speaking with Dennis Becker, Founder and CEO Mobivity, is an opportunity that we don’t like to miss. Recently, Wise Marketer’s Managing Editor...
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130Listen & Watch[Webinar] Kendra Scott: Unwrapping 164x Holiday ROI with Personalized Text Messaging/SMS
Nearly 75% of US adults plan to complete their holiday shopping primarily online this year. And as smartphones drove over $50 billion...
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167Loyalty StrategyThe Essential Guide to Modern Loyalty Programs – Everything You Need to Succeed in the Modern Loyalty Landscape
Editor’s note: This article summarizes the major shifts in modern loyalty programs and was originally published by Sarah Richardson from the Australian...
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