The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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121Loyalty StrategyHow CPG Brands Can Win the Battle for DTC Engagement
Over the past ten years, the landscape that CPG brands operate in has evolved rapidly. Historically, these brands (also referred to as...
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5.9KLoyalty NewsWireLoyalty Newswire – September 20th, 2021
Welcome back to The Wise Marketer. Every Monday, our team of editors curate a list of the latest customer loyalty, marketing, and...
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138Loyalty Strategy2021 Premium Loyalty Study Highlights Rising Consumer Expectations
Post-Pandemic Trends Influence Rise of Premium Loyalty Programs “You have to spend money to make money.” An age-old adage? Perhaps. But every...
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111RetailPersonalizing Price With AI: How Walmart, Kroger Do It
Who invests a database worth of intelligence into the price of a chocolate bar? Turns out, it could be more than half...
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127Loyalty Strategy3 Tactical Steps to Increase Potential Profits From Mid-Tier Customers
A company’s success doesn’t always hinge on its best customers — often, those lagging or mid-tier consumers present the best opportunities. Don’t miss...
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5.9KLoyalty NewsWireLoyalty Newswire – September 13th, 2021
Welcome back to The Wise Marketer. Every Monday, our team of editors curate a list of the latest customer loyalty, marketing, and...
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110Loyalty Strategy2021’s Retail Investor Boom Shows Time Is Right for an Ownership Economy
Early this year, we watched a group of retail investors use their buying power to drive GameStop and AMC’s values up by...
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168Executive InterviewCharting a Course for the Future of MarTech
It’s much more than hyperbole to say that we have embarked on a new phase of customer loyalty. It has become a...
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159Loyalty StrategyAmazon Prime Is Not a Loyalty Program
Monday was a national holiday in the US and Canada. The rest of the world may not care much, but we took...
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5.8KLoyalty NewsWireLoyalty Newswire – September 7th, 2021
Welcome back to The Wise Marketer. Every Monday, our team of editors curate a list of the latest customer loyalty, marketing, and...
Recent Posts
The Role of Zero Party Data in the Future of Loyalty Marketing
Loyalty Newswire – October 25th, 2021
Women in Loyalty: Episode 7 — Clare Dorrian, SugarCRM
The David vs. Goliath of Ecommerce: How Businesses Can Compete With Retail Giants Like Amazon
Middle East Loyalty Update: An Interview With Manav Fernandez
#153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights
