The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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201Executive InterviewLoyalty Marketing’s Role During Downturns and Beyond
The Wise Marketer had the opportunity to sit down with Lars Holmquist, EVP Americas, Collinson Group, to talk about today’s uncertain landscape...
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206Loyalty StrategyRedefining Loyalty: 6 Strategies to Shift Priorities During a Global Disruption
“COVID-19” is likely the most-searched term on Google nowadays. To state the obvious, our lives have changed drastically and although we are...
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175B2BThe Essentials Catalogue: B2B Loyalty in Action
The ancient Greek philosopher, Plato, was the original author of the phrase, “Necessity is the mother of invention.” Fast forward to a COVID-19...
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2.9KLoyalty NewsWireLoyalty Newswire – April 20th, 2020
As Congress deliberates over the next funding round, businesses big and small are working creatively and diligently to survive. Hilton’s sign of...
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211RetailCould COVID-19 be the Undoing of Third-Party Delivery?
Some of the most successful direct to consumer brands share a common theme of ‘the founder identified a problem in their life...
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258Loyalty Strategy119 Customer Loyalty Ideas to Combat COVID-19
When we started the Loyalty Academy and introduced the first ever professional certification for loyalty marketers, our mission was to offer educational...
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178B2BB2B Loyalty Marketing: A Call to Arms
The Wise Marketer has been diligent and insightful in its coverage of the loyalty marketing, customer loyalty, CRM, etc. industries for more...
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2.8KLoyalty NewsWireLoyalty Newswire – April 13th, 2020
As the world’s best drugmakers, researchers, and scientists scramble to find a vaccine (3 are in human trials), loyalty program managers and...
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343Data-Driven MarketingHow a Mobile Messaging and POS Technology Company is Supporting Brands During COVID-19
How Brands Respond During COVID-19 Will Determine How They’re Perceived in the Long-Term Mobivity is a technology platform that captures data at...
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198B2BB2B Loyalty and the Gemini Effect (Revisited)
Veteran B2B loyalty marketers know that the redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred...
