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Loyalty Liability and Small Business: Answers From an Expert

What follows is an interview with Len Llaguno, Founder & Managing Partner of Kyros Insights. Len has established himself as the go-to-guy...

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Loyalty NewsWire

Loyalty Newswire – September 7th, 2020

If you’d like to have the Loyalty Newswire delivered directly to your inbox every Monday, subscribe to our newsletter. Stop & Shop...

With the new addition of Walmart+, they might need to add more shopping carts!

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Loyalty Strategy

Walmart Challenges Amazon Prime With New Walmart+ Membership Program

A new player in the era of Amazon Prime Walmart continues to entrench itself further into the home delivery and subscription category,...

As the retail sector faces additional hurdles due to covid-19, brands are starting to focus on DTC distribution strategies.

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Brand Loyalty

Strong Customer-Centric Brands Need to Consider Shifting More to DTC

The pandemic has seen most brands accelerating digital roadmaps that were already in place. This is true especially for retailers, as many were...

As more companies begin to produce socially responsible marketing campaigns, the world will change for the better.

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Brand Loyalty

The Importance of Socially Responsible Marketing Campaigns

When TOMS Shoes began its business model of providing a pair of shoes to a child in need with every pair purchased,...

Private equity firms and investors have been harshly criticized, but are they really to blame for the retail apocalypse?

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Retail

How Do Private Equity Investors Really Impact the Retail Industry?

Myth-busting this uneasy relationship between private equity and retail with Tom Trkla, Chairman and Chief Executive Officer of Brookwood Financial Partners LLC...

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Loyalty NewsWire

Loyalty Newswire – August 31st, 2020

Here’s this week’s list of industry news. We hope everyone is doing well and staying safe out there. If you’d like to...

It's time for UA managers to harness their automation skills to improve user acquisition rates.

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Data-Driven Marketing

The State of UA Automation and How it Affects UA Advertisers and Managers in 2020

User acquisition has been a numbers game for a long time. Back in the old days, like 2017, the numbers were largely...

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Loyalty Strategy

The 4 Pillars of Loyalty Campaigns During COVID-19

It’s no secret, times are changing. The past several months have brought significant anxiety and volatility amidst a full-blown pandemic; many people...