The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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660Loyalty StrategyLoyalty Marketing in a Post COVID-19 World: Insights From a Panel of Customer Loyalty Experts
At what we hope is a mid-point in the COVID-19 crisis (fingers are tightly crossed), The Wise Marketer wanted to explore how...
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289HindaCOVID-19 Will Change the Concept of Loyalty
The horrifying realities of the pandemic spreading across the country and around the globe have already changed our lives. On March 30th,...
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2.7KLoyalty NewsWireLoyalty Newswire – April 6th, 2020
Our world is adapting to COVID-19: restaurants are scrambling to optimize their online ordering, non-PPE manufacturers are now PPE manufacturers, hotels are...
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395Executive InterviewPart 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers
This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
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185LeadershipThe Global Loyalty Marketing Community’s Response to COVID-19
With the COVID-19 pandemic in full swing in most parts of the world, we have been bombarded with questions, comments, and concerns...
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217Loyalty StrategyJimmy John’s Sprints Ahead of the Pack With Freaky Fast Rewards®
Fast, Faster, Fastest. Americans are in love with speed. From race cars to running backs, speed thrills. Jimmy John’s founder Jimmy John...
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2731Cards & PaymentsAustralian Payment Card Linking for Loyalty Comes of Age
Australia has a well developed loyalty market and sophisticated consumers. Until now though, adoption of card linking has lagged. That’s about to change driven...
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2.7KLoyalty NewsWireLoyalty Newswire – March 30th, 2020
The COVID-19 pandemic is in full force and many brands are scrambling to manage the impact to their businesses. It’s in times...
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231Loyalty StrategyChoice and Control: Critical Elements for Loyalty Program Success
Loyalty sponsors are changing the way they think about their loyalty programs’ value propositions. In an era of ever-increasing shifts to customer...
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666Let's Talk Loyalty Podcast#28: Coronavirus Challenges – Solutions for Convenience Retailers
[Editor’s Note: There seems to be no limit to the impact of COVID-19 on our citizenry and our business world. Some retailers...
