Featured Archives - Page 2 of 42 - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

Loyalty Training and Education in Ireland and Beyond

[Editor’s note: At Wise Marketer, our goal is to deliver timely, educational, and relevant news to professional data-driven and customer-centric marketers around...

Developing a positive culture in the workplace can boost customer satisfaction.

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Leadership

Developing Positive Workplace Culture Through the Science of Happiness

[Editor’s Note: Wise Marketer believes that fostering a positive workplace culture will lead to better business results. As the C-Suite places more...

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Loyalty NewsWire

Loyalty Newswire – February 10th, 2020

Here’s what we’re following in loyalty news: Scene rewards members now have access to NBA experiences, Tim Horton’s announces point-based program, Merkle...

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Data and Privacy

How to Increase Loyalty Program Fraud Awareness and Protection

All businesses have a responsibility to protect against fraud and chase down its perpetrators. The responsibility today goes beyond due diligence and...

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AI - Artificial Intelligence

Influencer Marketing, TikTok, and AI: Will Predictions for 2020 Come True?

[Editor’s note: We’ve written extensively about influencer marketing, artifical intelligence, and loyalty trends for 2020 — and we always welcome outside perspective...

Grocery shopping with card linked offers.

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Data-Driven Marketing

Where Do Card-Linked Offers Fit in Today’s Customer Loyalty Landscape?

“Card-Linked Offers” (CLOs) encompass the genre of data-driven retailer funded promotions that began as “merchant funded offers” about 10 years ago. The...

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Loyalty NewsWire

Loyalty Newswire – February 3rd, 2020

Here’s what we’re following in loyalty news: Zeamo rewards incentivizes healthy employee lifestyles, Cubic reveals loyalty program for public transit, Tim Horton’s...

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1

Leadership

Happiness is Key to Employee and Customer Loyalty

An introduction to happiness and employee/customer loyalty JoAnna Brandi is a Certified Chief Happiness Officer who I was grateful to meet during...

Gathering declared data from the customer.

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Data-Driven Marketing

Declared Data: Building Emotional Connections to Drive Lifetime Value

The Wise Marketer makes a concerted effort to uncover, understand, and evaluate new concepts in customer management and loyalty marketing. Many times,...