The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Wise Reads"
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891Thought LeadershipOur Latest Top 6 Best Marketing Books for Loyalty Professionals in 2019
We try to keep your reading appetite filled at the Wise Marketer and going into the holidays, we know you’ll have some...
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850RetailCumberland Farms SmartPay Rewards: What would you do for ten cents per gallon?
Buying gasoline to fuel our vehicles is like paying our utility or water bills each month. The fuel is essential to smooth...
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619LeadershipA Thanksgiving Message from The Wise Marketer
The tradition of the Thanksgiving holiday in the United States originated in 1621 when the Plymouth colonists and Wampanoag Indians jointly celebrated...
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554Customer ExperienceDelighted by Accessorize, A Truly Personal Loyalty Experience
It was a cold Autumn day at, as usual, an entirely overcrowded Waterloo station, deep in the heart of London, and deep...
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730Mobile LoyaltyTim Hortons Needs to Amp-Up Its Mobile App to Know Its Customers
There’s a certain coffee chain that dominates the Canadian market and is a pretty big thing in Western New York too. Whether...
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625Loyalty StrategyA Punch Card Killed My Devotion to a Favorite Restaurant
There’s a restaurant chain in South Florida that is known for its ribs, wings and drink specials. “Best ribs in town” most...
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704Data and PrivacyA Case of Mistaken Identity?
The day wasn’t anything special, but it was a day for doing errands and I thought I would stop in to a...
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747Loyalty StrategyThe Moment of Truth for Loyalty Marketers
Marketers often talk about the “moment of truth” in their interactions with customers. For loyalty marketers that moment typically starts with the...
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7301DiscussionIntroducing a New Column: Real. Life. Loyalty.
The Wise Marketer is working to become the leading voice for customer engagement and loyalty marketing. Every day we deliver timely and...
