Increasing Customer Engagement and Profitability with Improved Segmentation Technology MYMOVE™ reaches people planning to move to a new address with information about...
Traditionally the biggest revenue generating opportunity of the year for retailers is around the corner! This period should be leveraged to maximize...
Marketing is much more than brand promotion; that’s only a part of it. It involves a much more in-depth analysis and tactics...
A recent survey was conducted from the data gathered on how American households will celebrate Halloween 2020. CouponLawn has revealed data on...
The Pandemic Has Taken A Lot Out Of Us. So More People Are Giving Back. With the pandemic earlier this year effectively...
Let’s Unpack What Walmart WMT+0.2%+ Means To The Supply Chain When the Walmart+ member delivery program launches on Sept. 15, the materials...
Let’s Hope Retailers Have Ordered A Lot Of Erasers Back to-school season is upon us, and parents are learning a lot about...
The Festival of Marketing has begun! It’s now Day 2 of their week-long event addressing the biggest issues facing marketers during these...
People ask for loyalty program metrics on a regular basis. The hard numbers are not easy to obtain because most brands, for...
GRINCH OR CUSTOMER ADVOCATE? The case against Loyalty Programs1 Consumers love Loyalty Programs, enrolling in many of them in the typical household...