The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "Wise Reads"

172

Retail
6 Predictions For Back-To-School Spending, And How Staples, Walmart And Others Act

Let’s Hope Retailers Have Ordered A Lot Of Erasers Back to-school season is upon us, and parents are learning a lot about...
205

Events
[Right Now] The Festival of Marketing is Going Digital for an Unmissable Week of Learning

The Festival of Marketing has begun! It’s now Day 2 of their week-long event addressing the biggest issues facing marketers during these...
257

Retail
Fuel Loyalty Program Members Purchase Way More Fuel Than Non-Members

People ask for loyalty program metrics on a regular basis. The hard numbers are not easy to obtain because most brands, for...
306

Retail
Loyalty Programs and Exit Costs

GRINCH OR CUSTOMER ADVOCATE? The case against Loyalty Programs1 Consumers love Loyalty Programs, enrolling in many of them in the typical household...
363

Customer Experience
[Webinar] Serving Up New Experiences and Engagement in a New Normal

Thanks to all who participated and attended in our recent webinar titled Serving Up New Experiences and Engagement in a New Normal....
530

B2B
[Webinar] Lessons Learned Through Building Loyalty Channels

Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...
372

Retail
Is Covid-19 Stymying Retail’s Intelligence – And Making AI More Critical Than Ever?

Covid-19 Is Testing Retail Intelligence. Will Retailers Pass? The question came to mind after reading this statement in an article by the CEO...
656

Loyalty Strategy
Consumers Move Away From Utilities – Literally

In the past, UK utility providers have struggled with customer retention as they were losing hard earned customers and their relationships because...
444

Data and Privacy
Customer Science in the Age of Privacy

[Editor’s Note: Churn is becoming even more difficult to measure these days due to increased privacy around customer transaction data. This article/white...
562

Data and Privacy
Zoom CEO Addresses Influx of Users and Declares Security a Priority

Digital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19 forced people...

Page 2 of 4123 4

To Top