The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Wise Reads"
-
574Loyalty StrategyA Punch Card Killed My Devotion to a Favorite Restaurant
There’s a restaurant chain in South Florida that is known for its ribs, wings and drink specials. “Best ribs in town” most...
-
599Data and PrivacyA Case of Mistaken Identity?
The day wasn’t anything special, but it was a day for doing errands and I thought I would stop in to a...
-
639Loyalty StrategyThe Moment of Truth for Loyalty Marketers
Marketers often talk about the “moment of truth” in their interactions with customers. For loyalty marketers that moment typically starts with the...
-
6241DiscussionIntroducing a New Column: Real. Life. Loyalty.
The Wise Marketer is working to become the leading voice for customer engagement and loyalty marketing. Every day we deliver timely and...
