Let’s Hope Retailers Have Ordered A Lot Of Erasers Back to-school season is upon us, and parents are learning a lot about...
The Festival of Marketing has begun! It’s now Day 2 of their week-long event addressing the biggest issues facing marketers during these...
People ask for loyalty program metrics on a regular basis. The hard numbers are not easy to obtain because most brands, for...
GRINCH OR CUSTOMER ADVOCATE? The case against Loyalty Programs1 Consumers love Loyalty Programs, enrolling in many of them in the typical household...
Thanks to all who participated and attended in our recent webinar titled Serving Up New Experiences and Engagement in a New Normal....
Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...
Covid-19 Is Testing Retail Intelligence. Will Retailers Pass? The question came to mind after reading this statement in an article by the CEO...
In the past, UK utility providers have struggled with customer retention as they were losing hard earned customers and their relationships because...
[Editor’s Note: Churn is becoming even more difficult to measure these days due to increased privacy around customer transaction data. This article/white...
Digital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19 forced people...