The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Wise Reads"
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67Customer Experience[Webinar] Serving Up New Experiences and Engagement in a New Normal
Thanks to all who participated and attended in our recent webinar titled Serving Up New Experiences and Engagement in a New Normal....
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216B2B[Webinar] Lessons Learned Through Building Loyalty Channels
Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...
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113RetailIs Covid-19 Stymying Retail’s Intelligence – And Making AI More Critical Than Ever?
Covid-19 Is Testing Retail Intelligence. Will Retailers Pass? The question came to mind after reading this statement in an article by the CEO...
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375Loyalty StrategyConsumers Move Away From Utilities – Literally
In the past, UK utility providers have struggled with customer retention as they were losing hard earned customers and their relationships because...
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200Data and PrivacyCustomer Science in the Age of Privacy
[Editor’s Note: Churn is becoming even more difficult to measure these days due to increased privacy around customer transaction data. This article/white...
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300Data and PrivacyZoom CEO Addresses Influx of Users and Declares Security a Priority
Digital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19 forced people...
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363Loyalty FinanceLoyalty Program Liability Management in the Age of COVID-19
A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...
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568B2BThings You Must Know About a Trade Loyalty Program
Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
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375Data and PrivacyLoyalty Program Fraud Increasing as 600,000 Tesco Clubcards Targeted
As loyalty program databases and the depth of information around the world grows in size, security concerns, namely loyalty program fraud, are...
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781HeadlinesSeason’s Greetings From the Wise Marketer
No matter where this holiday season finds you, here’s hoping you’re encountering peace amidst the hustle and bustle of wrapping up another...
