The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Wise Reads"
-
18Data and PrivacyWhy Is Loyalty Fraud on the Rise?
Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target...
-
46Executive InterviewCoffee with Comarch Loyalty | Episode 4: Paula Thomas
The fourth episode of the Coffee with Comarch Loyalty podcast features Paula Thomas, CLMP, host of “Let’s Talk Loyalty”. In this episode,...
-
368Data and PrivacyA Brand Marketers’ Responsibility: Building Trust
Trust has always been important in the relationship between brands and their customers, but it is now higher on the agenda than...
-
225Loyalty TechnologyWhy Businesses Shouldn’t Automate When Designing Their Customer Experience
To streamline processes and reduce spending, many businesses have begun to transition to an automated customer experience (CX). While automated CX has...
-
266Financial ServicesMarketing and Accounting: An Essential Partnership for Business Success
Marketing and accounting may behave like opposing camps in many organizations — and it’s often true. From the marketer’s perspective, accountants are...
-
447Loyalty TechnologyHow AI Innovations Are Influencing All Aspects of Marketing
Today artificial intelligence (AI) still sounds like something out of a sci-fi movie, but it’s undoubtedly real. AI is leaving its footprint...
-
451B2BB2B Digital Marketing: How to Build a Multilingual Website
B2B marketing spending has been continuously shifting to “the digital space.” In fact, as of January 2021, digital marketing for B2B products...
-
300LeadershipCRMC Suffers Loss of Key Team Member in Miami Condo Collapse
Many of you have seen the news of the horrific collapse of the Champlain Towers South Condo in Surfside, Florida. The tragedy...
-
305Loyalty TechnologyHow Prospective Business Students Can Set Themselves Apart in the Face of Automation
Automation is a buzzword in most industries these days. For prospective business and marketing students, the idea of automation replacing work opportunities...
-
371Loyalty StrategyWhy Giving Gifts to Customers Remains an Important Business Practice
Also known as the art of gifting, the practice of giving gifts to your customers and prospects can help boost sales and...
Recent Posts
B2B vs B2C Loyalty Programs: What Are the Key Differences?
#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy
Generation Alpha May Be The Mall’s Best Future Bet
Why Is Loyalty Fraud on the Rise?
Brands Must Create Better Connections in a Cookieless Future
-
#164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)
