Wise Reads Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

Fuel Loyalty Program Members Purchase Way More Fuel Than Non-Members

People ask for loyalty program metrics on a regular basis. The hard numbers are not easy to obtain because most brands, for...

95

Retail

Loyalty Programs and Exit Costs

GRINCH OR CUSTOMER ADVOCATE? The case against Loyalty Programs1 Consumers love Loyalty Programs, enrolling in many of them in the typical household...

175

Customer Experience

[Webinar] Serving Up New Experiences and Engagement in a New Normal

Thanks to all who participated and attended in our recent webinar titled Serving Up New Experiences and Engagement in a New Normal....

316

B2B

[Webinar] Lessons Learned Through Building Loyalty Channels

Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...

196

Retail

Is Covid-19 Stymying Retail’s Intelligence – And Making AI More Critical Than Ever?

Covid-19 Is Testing Retail Intelligence. Will Retailers Pass? The question came to mind after reading this statement in an article by the CEO...

UK utility companies have made major changes in recent years.

440

Loyalty Strategy

Consumers Move Away From Utilities – Literally

In the past, UK utility providers have struggled with customer retention as they were losing hard earned customers and their relationships because...

273

Data and Privacy

Customer Science in the Age of Privacy

[Editor’s Note: Churn is becoming even more difficult to measure these days due to increased privacy around customer transaction data. This article/white...

The issue of “zoom bombing” may be the least of our worries as the company's data practices raises concerns about consumer data privacy.

379

Data and Privacy

Zoom CEO Addresses Influx of Users and Declares Security a Priority

Digital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19 forced people...

434

Loyalty Finance

Loyalty Program Liability Management in the Age of COVID-19

A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...

694

B2B

Things You Must Know About a Trade Loyalty Program

Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...