The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Wise Reads"
-
78Data and PrivacyCustomer Science in the Age of Privacy
[Editor’s Note: Churn is becoming even more difficult to measure these days due to increased privacy around customer transaction data. This article/white...
-
187Data and PrivacyZoom CEO Addresses Influx of Users and Declares Security a Priority
Digital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19 forced people...
-
264Loyalty FinanceLoyalty Program Liability Management in the Age of COVID-19
A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...
-
403Loyalty StrategyThings You Must Know About a Trade Loyalty Program
Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
-
282Data and PrivacyLoyalty Program Fraud Increasing as 600,000 Tesco Clubcards Targeted
As loyalty program databases and the depth of information around the world grows in size, security concerns, namely loyalty program fraud, are...
-
681HeadlinesSeason’s Greetings From the Wise Marketer
No matter where this holiday season finds you, here’s hoping you’re encountering peace amidst the hustle and bustle of wrapping up another...
-
769Thought LeadershipOur Latest Top 6 Best Marketing Books for Loyalty Professionals in 2019
We try to keep your reading appetite filled at the Wise Marketer and going into the holidays, we know you’ll have some...
-
746RetailCumberland Farms SmartPay Rewards: What would you do for ten cents per gallon?
Buying gasoline to fuel our vehicles is like paying our utility or water bills each month. The fuel is essential to smooth...
-
534LeadershipA Thanksgiving Message from The Wise Marketer
The tradition of the Thanksgiving holiday in the United States originated in 1621 when the Plymouth colonists and Wampanoag Indians jointly celebrated...
-
509Customer ExperienceDelighted by Accessorize, A Truly Personal Loyalty Experience
It was a cold Autumn day at, as usual, an entirely overcrowded Waterloo station, deep in the heart of London, and deep...
