The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "Wise Reads"

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Thought Leadership
Our Latest Top 6 Best Marketing Books for Loyalty Professionals in 2019

We try to keep your reading appetite filled at the Wise Marketer and going into the holidays, we know you’ll have some...
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Retail
Cumberland Farms SmartPay Rewards: What would you do for ten cents per gallon?

Buying gasoline to fuel our vehicles is like paying our utility or water bills each month. The fuel is essential to smooth...
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Leadership
A Thanksgiving Message from The Wise Marketer

The tradition of the Thanksgiving holiday in the United States originated in 1621 when the Plymouth colonists and Wampanoag Indians jointly celebrated...
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Customer Experience
Delighted by Accessorize, A Truly Personal Loyalty Experience

It was a cold Autumn day at, as usual, an entirely overcrowded Waterloo station, deep in the heart of London, and deep...
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Mobile Loyalty
Tim Hortons Needs to Amp-Up Its Mobile App to Know Its Customers

There’s a certain coffee chain that dominates the Canadian market and is a pretty big thing in Western New York too. Whether...
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Loyalty Strategy
A Punch Card Killed My Devotion to a Favorite Restaurant

There’s a restaurant chain in South Florida that is known for its ribs, wings and drink specials. “Best ribs in town” most...
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Data and Privacy
A Case of Mistaken Identity?

The day wasn’t anything special, but it was a day for doing errands and I thought I would stop in to a...
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Loyalty Strategy
The Moment of Truth for Loyalty Marketers

Marketers often talk about the “moment of truth” in their interactions with customers. For loyalty marketers that moment typically starts with the...
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Discussion
Introducing a New Column: Real. Life. Loyalty.

The Wise Marketer is working to become the leading voice for customer engagement and loyalty marketing. Every day we deliver timely and...

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