The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "Wise Reads"

716

Retail
Is Covid-19 Stymying Retail’s Intelligence – And Making AI More Critical Than Ever?

Covid-19 Is Testing Retail Intelligence. Will Retailers Pass? The question came to mind after reading this statement in an article by the CEO...
970

Loyalty Strategy
Consumers Move Away From Utilities – Literally

In the past, UK utility providers have struggled with customer retention as they were losing hard earned customers and their relationships because...
782

Data and Privacy
Customer Science in the Age of Privacy

[Editor’s Note: Churn is becoming even more difficult to measure these days due to increased privacy around customer transaction data. This article/white...
908

Data and Privacy
Zoom CEO Addresses Influx of Users and Declares Security a Priority

Digital Marketers have been using Zoom for a while, but it seems that the consumer world discovered Zoom as COVID-19 forced people...
938

Loyalty Finance
Loyalty Program Liability Management in the Age of COVID-19

A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...
1.4K

B2B
Things You Must Know About a Trade Loyalty Program

Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
988

Data and Privacy
Loyalty Program Fraud Increasing as 600,000 Tesco Clubcards Targeted

As loyalty program databases and the depth of information around the world grows in size, security concerns, namely loyalty program fraud, are...
1.4K

Headlines
Season’s Greetings From the Wise Marketer

No matter where this holiday season finds you, here’s hoping you’re encountering peace amidst the hustle and bustle of wrapping up another...
1.6K

Thought Leadership
Our Latest Top 6 Best Marketing Books for Loyalty Professionals in 2019

We try to keep your reading appetite filled at the Wise Marketer and going into the holidays, we know you’ll have some...
1.6K

Retail
Cumberland Farms SmartPay Rewards: What would you do for ten cents per gallon?

Buying gasoline to fuel our vehicles is like paying our utility or water bills each month. The fuel is essential to smooth...

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