A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...
Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
As loyalty program databases and the depth of information around the world grows in size, security concerns, namely loyalty program fraud, are...
No matter where this holiday season finds you, here’s hoping you’re encountering peace amidst the hustle and bustle of wrapping up another...
We try to keep your reading appetite filled at the Wise Marketer and going into the holidays, we know you’ll have some...
Buying gasoline to fuel our vehicles is like paying our utility or water bills each month. The fuel is essential to smooth...
The tradition of the Thanksgiving holiday in the United States originated in 1621 when the Plymouth colonists and Wampanoag Indians jointly celebrated...
It was a cold Autumn day at, as usual, an entirely overcrowded Waterloo station, deep in the heart of London, and deep...
There’s a certain coffee chain that dominates the Canadian market and is a pretty big thing in Western New York too. Whether...
There’s a restaurant chain in South Florida that is known for its ribs, wings and drink specials. “Best ribs in town” most...