The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Wise Reads"
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609Loyalty FinanceLoyalty Program Liability Management in the Age of COVID-19
A famous statistician once said, “All models are wrong, but some are useful.” This could not be truer for loyalty program models...
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946B2BThings You Must Know About a Trade Loyalty Program
Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
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636Data and PrivacyLoyalty Program Fraud Increasing as 600,000 Tesco Clubcards Targeted
As loyalty program databases and the depth of information around the world grows in size, security concerns, namely loyalty program fraud, are...
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1.0KHeadlinesSeason’s Greetings From the Wise Marketer
No matter where this holiday season finds you, here’s hoping you’re encountering peace amidst the hustle and bustle of wrapping up another...
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1.2KThought LeadershipOur Latest Top 6 Best Marketing Books for Loyalty Professionals in 2019
We try to keep your reading appetite filled at the Wise Marketer and going into the holidays, we know you’ll have some...
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1.2KRetailCumberland Farms SmartPay Rewards: What would you do for ten cents per gallon?
Buying gasoline to fuel our vehicles is like paying our utility or water bills each month. The fuel is essential to smooth...
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863LeadershipA Thanksgiving Message from The Wise Marketer
The tradition of the Thanksgiving holiday in the United States originated in 1621 when the Plymouth colonists and Wampanoag Indians jointly celebrated...
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657Customer ExperienceDelighted by Accessorize, A Truly Personal Loyalty Experience
It was a cold Autumn day at, as usual, an entirely overcrowded Waterloo station, deep in the heart of London, and deep...
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1.0KMobile LoyaltyTim Hortons Needs to Amp-Up Its Mobile App to Know Its Customers
There’s a certain coffee chain that dominates the Canadian market and is a pretty big thing in Western New York too. Whether...
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756Loyalty StrategyA Punch Card Killed My Devotion to a Favorite Restaurant
There’s a restaurant chain in South Florida that is known for its ribs, wings and drink specials. “Best ribs in town” most...
Recent Posts
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Driving Loyalty Education Forward in 2021
Swaarm on Customer Centricity in Performance Marketing
Lunchables Is Covering the Cost of Groceries Plus Instacart Grocery Delivery for a Year as Part of New Rewards Program
