The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "Wise Reads"

607

Customer Engagement
7 Creative Ideas to Maximize Your Marketing Impact

Marketing is much more than brand promotion; that’s only a part of it. It involves a much more in-depth analysis and tactics...
508

Retail
Halloween 2020 Spending Predictions

A recent survey was conducted from the data gathered on how American households will celebrate Halloween 2020. CouponLawn has revealed data on...
625

Retail
Pandemic-Era Altruism: 3 Lessons From Pedigree, Kroger, Zappos and More

The Pandemic Has Taken A Lot Out Of Us. So More People Are Giving Back. With the pandemic earlier this year effectively...
553

Retail
3 Ways Walmart+ Will Change Distribution For All

Let’s Unpack What Walmart WMT+0.2%+ Means To The Supply Chain When the Walmart+ member delivery program launches on Sept. 15, the materials...
526

Retail
6 Predictions For Back-To-School Spending, And How Staples, Walmart And Others Act

Let’s Hope Retailers Have Ordered A Lot Of Erasers Back to-school season is upon us, and parents are learning a lot about...
555

Events
[Right Now] The Festival of Marketing is Going Digital for an Unmissable Week of Learning

The Festival of Marketing has begun! It’s now Day 2 of their week-long event addressing the biggest issues facing marketers during these...
592

Retail
Fuel Loyalty Program Members Purchase Way More Fuel Than Non-Members

People ask for loyalty program metrics on a regular basis. The hard numbers are not easy to obtain because most brands, for...
709

Retail
Loyalty Programs and Exit Costs

GRINCH OR CUSTOMER ADVOCATE? The case against Loyalty Programs1 Consumers love Loyalty Programs, enrolling in many of them in the typical household...
723

Customer Experience
[Webinar] Serving Up New Experiences and Engagement in a New Normal

Thanks to all who participated and attended in our recent webinar titled Serving Up New Experiences and Engagement in a New Normal....
924

B2B
[Webinar] Lessons Learned Through Building Loyalty Channels

Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...

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