The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Airlines
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181Southwest Rapid Rewards Proves Their Commitment to the Customer Experience
Updated: December 12, 2019, 4:25 PM Southwest Airlines announced two significant changes to its Rapid Rewards program in October 2019. We wanted...
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407United MileagePlus Liberates Its Frequent Flyer Miles from Expiration
United MileagePlus frequent traveler program has been making news lately. Effective August 28, the carrier announced that earned miles will live indefinitely...
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930Miles & More and Loylogic Announce the Launch of Loylogic’s New Transfer Miles Solution
Zurich, Switzerland | 3rd September 2019 Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Miles & More,...
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2.1KRational Pricing for Frequent Flyer Airline Miles
Best practices for frequent flyer programs selling miles directly to members. Many Frequent Flyer programs sell currency directly to members through a...
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2.3KReflections and the path forward for a new travel loyalty story
Air Canada and the consortium it led to purchase Aeroplan discussed the acquisition at an exclusive industry event. If you could ask...
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3.4KLoyalty Newswire – March 4, 2019
We’re not sure if this is a seasonal phenomenon, but there is a lot of loyalty research being released right now. The...
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3.4KLoyalty Newswire – February 25, 2019
In loyalty news this week, hospitality takes the major headlines with two different (but very interesting) sets of customer behavior research, and...
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3.4KLoyalty Newswire: February 18, 2019
It seems like there is a lot of punditry going on in loyalty news this week. Yes, of course we have a...
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3.0KEmotional data – a void that would only make predictive analytics stronger
Capturing emotion-related data from a human interaction isn’t as easy as acceptance of cookies for behavioral data from a website. And until...
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3.4KExecutive Interview: Emma Kisby, Commercial Director at Virgin Red
We were fortunate enough to speak with Emma Kisby, Commercial Director at Virgin Red, shortly after her fire-side conversation onstage at the...