The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Airlines
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3.6KEmotional data – a void that would only make predictive analytics stronger
Capturing emotion-related data from a human interaction isn’t as easy as acceptance of cookies for behavioral data from a website. And until...
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4.1KExecutive Interview: Emma Kisby, Commercial Director at Virgin Red
We were fortunate enough to speak with Emma Kisby, Commercial Director at Virgin Red, shortly after her fire-side conversation onstage at the...
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4.4KThe Loyalty Newswire – October 29, 2018
Today’s Loyalty Newswire is filled with headlines that will likely surprise no one. But the stories behind the announcements are some of...
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4.6KThe Travel Paradox: From Jet Set to Generation easyJet, why do we still aspire to travel?
Why does everybody still desire what everybody can easily get? Travel has become far more accessible very quickly and in most parts...
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5.0KThe Loyalty Newswire – October 22, 2018
This week – further proof that the future belongs to AI, cannabis loyalty is on fire (note: I didn’t say its smokin’),...
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4.9KThe Psychology behind the Perception of Airline Award Availability
How do you feel about going swimming at the beach right after watching Shark Week? Have the statistical chances of being eaten...
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3.4KFirst ever Loyalty Summit and FT Awards
On September 20, the Wise Marketer had the pleasure of being part of the first Loyalty Summit, held at the Hyatt Regency...
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4.1KLoyalty fraud in the airline world is more pervasive than you think.
Fraud in the loyalty world is a salient issue, and the airline industry is far from immune. Underpinning the discussion is an...
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5.3KWhat Travel Loyalty Can Learn From Aretha Franklin
On September 20, 2018, I will have the privilege to chair the 2018 Loyalty Summit, a new travel loyalty marketing conference taking...
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5.3KLoyalty + Card Payments = Revenues
Airlines are starting to follow Starbuck’s lead in combining payments and loyalty to deliver notable benefits to the bottom line. By Phil...
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#144: Bryan Pearson of LoyaltyOne Former CEO – Short Summary Show
Loyalty Newswire – September 20th, 2021
