The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Airlines
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4.8KThe Psychology behind the Perception of Airline Award Availability
How do you feel about going swimming at the beach right after watching Shark Week? Have the statistical chances of being eaten...
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3.3KFirst ever Loyalty Summit and FT Awards
On September 20, the Wise Marketer had the pleasure of being part of the first Loyalty Summit, held at the Hyatt Regency...
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4.0KLoyalty fraud in the airline world is more pervasive than you think.
Fraud in the loyalty world is a salient issue, and the airline industry is far from immune. Underpinning the discussion is an...
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5.2KWhat Travel Loyalty Can Learn From Aretha Franklin
On September 20, 2018, I will have the privilege to chair the 2018 Loyalty Summit, a new travel loyalty marketing conference taking...
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5.1KLoyalty + Card Payments = Revenues
Airlines are starting to follow Starbuck’s lead in combining payments and loyalty to deliver notable benefits to the bottom line. By Phil...
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3.8KHas the unbundling of the in-flight experience jeopardized Airline Loyalty?
Photo by Suhyeon Choi The airline industry traverses a boom and bust cycle like no other on earth. When fuel prices are low,...
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3.8KRoughly Half of Airline Program Members Don’t Understand their Program
To much industry fanfare and media attention, JD Power recently released their ranking of the best airline loyalty programs. Top of the...
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Alliance Data’s LoyaltyOne Signs New Partnership With Samsung Electronics Canada
Alliance Data’s LoyaltyOne Signs New Partnership With Samsung Electronics Canada PLANO, Texas, July 30, 2018 /PRNewswire/ — Alliance Data Systems Corporation (NYSE:ADS), a leading provider...
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4.9KLove Me or Leave Me – Air Canada may not be the best option for Aeroplan members
The last two weeks have been very exciting for Aeroplan members! They learned from Jeremy Rabe, the new CEO of Aimia, Aeroplan’s...
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3.1KMalaysia Airlines Enrich and Loylogic Announce the Launch of Loylogic’s New BUY Miles Solution
Members of Malaysia Airlines’ Frequent Flyer Program Enrich can now purchase Enrich Miles via Loylogic’s new Buy Miles Solution to get to...
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