The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Loyalty NewsWire
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2.1KLoyalty Newswire – May 20, 2019
Is it just us or are you noticing that more brands are assembling teams to leverage the entirety of their customer-facing efforts?...
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2.6KLoyalty Newswire – May 13, 2019
In this Loyalty News we look at consumer psychology from 3 different angles, consumer data strategies from 4 different angles, QANTAS designates...
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2.5K1Loyalty Newswire – May 6, 2019
In today’s loyalty news, there are steps and there are mis-steps. Fortunately, we’re documenting both so we can learn from their efforts....
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1.7KLoyalty Newswire – April 29, 2019
This Loyalty Newswire can be broadly classified into two categories: “Good News” and “We Told You So”. In the Good News category,...
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2.6KLoyalty Newswire – April 22, 2019
On the heels of National “Get-to-Know-Your-Customer” Week, we nominate this week as “International-Customer-Loyalty-Data-Nuggets” Week (or possibly something shorter). Lots of actionable data...
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2.4KLoyalty Newswire – April 15, 2019
Here is what we’re following in loyalty news – Publicis buys Epsilon, Brexit informs consumer choices, Tim Horton’s rewards comes to the...
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2.8KLoyalty Newswire – April 8, 2019
If you’re not launching or re-launching a loyalty program right now you may want to get on the bandwagon. UAL has an...
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3.6KLoyalty Newswire – April 1, 2019
Customer Experience seems to be dominating loyalty conversations of late. Virtual reality is now a loyalty reality. Our friends in the UK...
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3.6KLoyalty Newswire – March 25, 2019
Lots and lots and LOTS of loyalty programs to talk about – and some of them are showcasing some very innovative approaches....
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2.5KLoyalty Newswire – March 18, 2019
It is very interesting how some brands are thinking about the value of customer data – and we have some creative examples...
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