The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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3.9KLoyalty StrategyWhat really happened on Prime Day?
Amid the chaos and snafus, Amazon broke its own records. First, I think we can settle once and for all that Amazon...
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3.5KListen & WatchOptimizing Loyalty: Creating a Compelling Loyalty Rewards Catalogue
Lets start this off with a quick poll. If you are a consumer brand, how likely are you to be “afraid” of...
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4.5KLoyalty TechnologyIs loyalty best served locally?
Local businesses struggle to attract and retain customers. Can locally-focused loyalty programs help? By Len Vraniak Approximately 100 percent of all business...
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3.4KLoyalty StrategyRewarding for Tenure: the richer relationships are the long-term ones
Photo: Hannah Busing In the world of academia, mention of the word “tenure” conjures up equal measures of glee and terror, depending on...
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4.9KLoyalty TechnologyThe Loyalty Card Conundrum
Remember Radio Shack (a Tandy company)? Great place for plugs and jacks, odd-size batteries, cheap tape recorders and arcane fuses but did...
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4.1K1Loyalty StrategyLoyalty & Rewards: Pathways to Success
In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition...
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5.4KCards & PaymentsVisa brings digital loyalty to Latam & Caribbean banks
This weeks’ announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have...
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3.2KRetail - eCommercePet Supply Loyalty: Its More About the Brand
Photo by Matt Nelson If you’re one of the 84.6 million pet households in the country you spend a great deal of money...
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4.6KLoyalty StrategyWhat if a program is so costly, its own franchisees disavow it?
Subway, the national franchiser (with no company-owned shops, by the way), that’s also the country’s biggest fast-food chain. The sandwiches – an...
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3.4KExecutive InterviewOptimizing Loyalty: The Role of Rewards Curation
Continuing this month’s theme of loyalty rewards, The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of...
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#150: Subscription Loyalty – Lessons and Insights (Short Summary Show)
Loyalty Newswire – October 11th, 2021
