The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
-
5.1KCustomer ExperienceHinda Insights: The Emotional Power of Rewards
True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not...
-
2.4KCustomer EngagementSephora, JustFab Top Retail Personalization Index
Conventional wisdom holds that experience personalization forms part of the foundation of customer loyalty. Whether it’s personalized communications, personalized customer service, or...
-
1.5KHeadlinesThe ‘Uber 11’ rules of effective customer retention
The ‘Uber 11’ rules of effective customer retentionConsumers are much more aware now than ever before of brands’ attempts at garnering customer...
-
784HeadlinesCanadian Air Miles operator buys into Dotz
Canadian Air Miles operator buys into DotzLoyaltyOne, the operator of Canada’s popular Air Miles rewards programme, has acquired a 29% stake in...
-
988HeadlinesCase study: Iceland’s Bonus Card improves insight
Case study: Iceland’s Bonus Card improves insightWhen the UK’s Iceland frozen foods chain decided to launch a new Iceland Customer Card with...
-
3.0KData and PrivacyGDPR – How to Make It Work for Your Brand
According to KPMG’s Privacy Advisory in October 2016, it reveals that on average globally, 56% of people are “concerned” or “extremely concerned”...
Recent Posts
Anheuser-Busch Vaccination Campaign Is Brilliant, or Is It?
Smashburger® Leverages Paytronix AI to IA℠ to Create Data-Driven Loyalty Program that Drives Overall Sales Growth
Bond Introduces a New Loyalty Paradigm
Loyalty Newswire – July 26th, 2021
B2B Digital Marketing: How to Build a Multilingual Website
Permission-Based Advertising is the New Click-And-Collect
