The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "Featured"

4.9K

Loyalty Technology
The Loyalty Card Conundrum

Remember Radio Shack (a Tandy company)? Great place for plugs and jacks, odd-size batteries, cheap tape recorders and arcane fuses but did...
4.1K

1

Loyalty Strategy
Loyalty & Rewards: Pathways to Success

In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition...
5.5K

Cards & Payments
Visa brings digital loyalty to Latam & Caribbean banks

This weeks’ announcement that Visa had launched a new, all-digital loyalty platform for its Latin American and Caribbean bank partners could have...
3.2K

Retail - eCommerce
Pet Supply Loyalty: Its More About the Brand

Photo by Matt Nelson If you’re one of the 84.6 million pet households in the country you spend a great deal of money...
4.6K

Loyalty Strategy
What if a program is so costly, its own franchisees disavow it?

Subway, the national franchiser (with no company-owned shops, by the way), that’s also the country’s biggest fast-food chain. The sandwiches – an...
3.5K

Executive Interview
Optimizing Loyalty: The Role of Rewards Curation

Continuing this month’s theme of loyalty rewards, The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of...
4.9K

Cards & Payments
PSD2 Prompts Open Banking APIs in EU, then Across the Pond

Driven by consumer desire for more value, the Revised Payment Service Directive (PSD2) forces banks to share their data with third parties....
10.8K

Loyalty Strategy
How does CVS ExtraCare stack up against Walgreens Balance Rewards? The Tale of two Tapes

The news of Amazon’s big move into the pharmacy business caught our attention. Predictions about the impact of the impending disruption of...
4.4K

Headlines
A Trip Down (Rewards) Memory Lane

A historical perspective on the ever-changing role of rewards in a loyalty value proposition. By Mike Capizzi, CLMP Consumers join loyalty marketing...
3.6K

Data and Privacy
GDPR makes loyalty even more important to sports clubs

Described by the Information Commissioner’s Office (ICO) as a “game changer for everyone”, the General Data Protection Regulation (GDPR), came into effect...

Page 74 of 80« First ‹ Previous 70 71 72 737475 76 77 78 Next ›Last »

To Top