People prefer to spend time with others based on their personalities. We are attracted to people based on their sense of humor,...
Every Monday, the editors at The Wise Marketer curate a list of the latest customer loyalty and marketing news to make it...
Discover how loyalty ROI modeling deeply impacts loyalty campaign metrics. We examine ROI modeling techniques, segmentation approaches, and how to use the...
Many Brands See Equity Sharing Benefits, But Not All Customers Do We’ve all been there. A message notification pops up on your...
Production and cargo ships might have been stalled, but shoppers keep on moving. For retailers short of in-demand goods, this could mean...