The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "Featured"

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Customer Engagement
Third-party retail Amazon Prime’s next perk?

According to a recent survey by RBC Capital Markets, Amazon Prime’s U.S. membership may have peaked. It showed no growth between June...
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Customer Experience
Is Employee Training the “Jesus Nut” of Customer Loyalty?

Pilot lore from the Vietnam era has it that a single point of risk existed on the most popularly flown helicopters of...
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Customer Engagement
The key to your loyalty program’s survival and success is all about making the right choice

Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no...
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Customer Experience
Australian Millennials keen on cryptocurrency instead of loyalty points

The 6th annual loyalty research study for love or money 2018 reveals Australian Millennial’s are the most interested in earning cryptocurrency rewards...
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Customer Experience
Satisfaction might be the ultimate experiential reward

Should our goal be loyalty or should it be something completely different? By Mike Giambattista, Editor in Chief Last year, a U.S.-based...
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Loyalty Strategy
Aggregation Theory and the Loyalty Industry

An article published way back in 2015 by Tom Goodwin says the following in discussing “Aggregation Theory”: “Uber, the world’s largest taxi...
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Airlines
Buy and Be Loyal to My Brand: Travel Technology and the Future of Loyalty

There was a time, and not too long ago, when one major brand could legitimately “own” the customer relationship because of its...
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Coalition Loyalty Marketing
The Coalition Conundrum and the Benefits of Owning Your Own Data

Many large organizations no longer feel that they are getting a fair exchange from coalition loyalty programs, and are seeking to take...
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Data-Driven Marketing
Internal Hygiene Factors of a Loyalty Program: Part 2

Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...
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Data-Driven Marketing
Internal Hygiene Factors of a Loyalty Program: Part 1

Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...

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