The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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9.5KDiscussion: Why are so many brand categories woefully bad at word-of-mouth?
By Tom Ryan This article is republished courtesy of RetailWire. Click here to read the full discussion… According to a new study from Engagement...
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4.7KAmazon wants to kill your smartphone
Amazon is such a dominant player in so many consumer sectors that it’s easy to forget that the company actually has a...
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6.1KInsight: Is personalization the new loyalty?
After all the hand-wringing in the retail industry over the past year about the gap between customer expectations of personalized customer experience...
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4.1KReport: Retailers lag on in-store shopper data
We’ve been discussing often of late the struggles of retailers to personalize interactions with their best customers in an age in which...
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4.8K1Green flowing into cannabis loyalty
While loyalty programs for the legal cannabis industry have been in the marketplace for a few years now, a renewed interest from...
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4.2KNow you can shop with your car
TechCrunch reports that General Motors is launching an in-vehicle shopping portal that will allow drivers to make purchases and reservations through the...
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4.2K1How to game Net Promotor Scores
Ever since Fred Reichheld heralded Net Promoter Score (NPS) as the “One number you need to grow” in his 2003 Harvard Business...
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4.1KFacebook looks into future, sees more Facebook
When a company like Facebook makes future trend predictions, you almost have to pay attention. After all, the company knows so much...
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5.9KWhy do we still stink at personalization?
It’s a question that bedevils marketers and customers alike: Why are so many retailers still so bad at personalization? Customers demand it;...
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3.8KConsumers leverage loyalty in holiday shopping
A new nationwide study commissioned by Citi Retail Services has discovered that more than two-thirds of Americans who participate in rewards programs...
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#164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)
