The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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4.0KReport: Retailers lag on in-store shopper data
We’ve been discussing often of late the struggles of retailers to personalize interactions with their best customers in an age in which...
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4.6K1Green flowing into cannabis loyalty
While loyalty programs for the legal cannabis industry have been in the marketplace for a few years now, a renewed interest from...
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4.0KNow you can shop with your car
TechCrunch reports that General Motors is launching an in-vehicle shopping portal that will allow drivers to make purchases and reservations through the...
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4.0K1How to game Net Promotor Scores
Ever since Fred Reichheld heralded Net Promoter Score (NPS) as the “One number you need to grow” in his 2003 Harvard Business...
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4.0KFacebook looks into future, sees more Facebook
When a company like Facebook makes future trend predictions, you almost have to pay attention. After all, the company knows so much...
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5.6KWhy do we still stink at personalization?
It’s a question that bedevils marketers and customers alike: Why are so many retailers still so bad at personalization? Customers demand it;...
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3.7KConsumers leverage loyalty in holiday shopping
A new nationwide study commissioned by Citi Retail Services has discovered that more than two-thirds of Americans who participate in rewards programs...
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9.0K7-11 leads in Digital Transformation
You’ve no doubt been hearing a lot lately about the rise in digital assistants as a key component of the loyalty revolution....
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6.0KHow to Make Surprise & Delight Work for Your Customer Strategy
It may seem obvious to say so, but surprising a customer should be different from just exceeding their expectations – it’s not...
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5.7KDriving loyalty for a British icon; Sparks at Marks and Spencer
An interview with Nathan Ansell, Director of Customer Loyalty at M&S Marks and Spencer is one of Britain’s most iconic brands, a...
Recent Posts
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Loyalty Newswire – March 1st, 2021
How Will the Airline and Travel Sectors Rebound in 2021?
Coalition Loyalty or Proprietary Loyalty: Insights From Around the Globe
