The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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2.3KWatch out – here comes Generation Z
For the past decade, the demographic focus for most marketers has been Millennials – remember them? – the generation that crashed the...
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6.2KSponsor spotlight: Allison Cripps Ferguson, Merkle Loyalty Solutions
For this month’s sponsor spotlight, we talk with Merkle Loyalty Solutions senior strategist Allison Cripps Ferguson about the Great Loyalty Reset: the...
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3.3KReport: Does the retail future belong to our robot overlords?
The rush to retail automation is the result of multiple converging factors: the need for many retailers to cut costs in the...
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1.8KInsight: Is the online retargeting cookie crumbling?
Martech Today poses the question: with ad-blockers and privacy regulations converging into a perfect storm of privacy, is the predominant digital marketing...
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7.2KCounterpoint: Jury still out on revenue-based FFPs
Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
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Insight: How damaging is a Trumpstorm?
Ad Age has a fascinating analysis of the effect on consumer brand perception of companies who ended up in conflict with President...
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2.0KMisra: Driving loyalty redemptions
Ad Age has a fascinating analysis of the effect on consumer brand perception of companies who ended up in conflict with President...
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3.4KInsight: The secret ingredient of subscription retail
Over the past five years or so, subscription retail has become one of the few bright spots in the cratering retail industry....
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4.1KAnnouncing the Wise Marketer Loyalty Insight Series
Loyalty marketers never stop learning. We’re continually seeking out new best practices, new case studies, new technologies, and new ways of thinking...
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3.3KWill Lowe’s UpSkill Project empower more consumers to tackle home improvement jobs?
This article is republished courtesy of RetailWire. Click here to read the full discussion. Some home improvement projects aren’t as easy as the pros...
