We’ve been discussing often of late the struggles of retailers to personalize interactions with their best customers in an age in which...
While loyalty programs for the legal cannabis industry have been in the marketplace for a few years now, a renewed interest from...
TechCrunch reports that General Motors is launching an in-vehicle shopping portal that will allow drivers to make purchases and reservations through the...
Ever since Fred Reichheld heralded Net Promoter Score (NPS) as the “One number you need to grow” in his 2003 Harvard Business...
When a company like Facebook makes future trend predictions, you almost have to pay attention. After all, the company knows so much...
It’s a question that bedevils marketers and customers alike: Why are so many retailers still so bad at personalization? Customers demand it;...
A new nationwide study commissioned by Citi Retail Services has discovered that more than two-thirds of Americans who participate in rewards programs...
You’ve no doubt been hearing a lot lately about the rise in digital assistants as a key component of the loyalty revolution....
It may seem obvious to say so, but surprising a customer should be different from just exceeding their expectations – it’s not...
An interview with Nathan Ansell, Director of Customer Loyalty at M&S Marks and Spencer is one of Britain’s most iconic brands, a...