Customer Engagement

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Zero Party Data is important because it constitutes a direct connection with the customer.

The Role of Zero Party Data in the Future of Loyalty Marketing

Wise Marketer Staff October 26, 2021

A Brand Marketers’ Responsibility: Building Trust

Wise Marketer Staff October 19, 2021

Companies like data — they love it — but their relationships with it can be pretty complicated.

Determining Your Best Data Fit: For Engagement, Relevancy, and Sanity

Jenn McMillen October 15, 2021

Dezerved Partners With Sixt To Offer Exclusive Rewards and Experiences To Loyal Customers

Wise Marketer Staff September 9, 2021

The Missing Links in Customer Data Protection

Wise Marketer Staff August 12, 2021

The highest scoring player of Chipotle's Race to Rewards Exchange video game will win a Tesla Model 3!

Chipotle Leverages Gamification To Promote Rewards Exchange

Wise Marketer Staff June 29, 2021

MoEngage Research Reveals Global Consumers Want More Personalization from Brands

Wise Marketer Staff June 21, 2021

Influencers’ Impact on Consumer Purchase Decisions

Wise Marketer Staff June 17, 2021

TCN Launches ‘Understanding STIR/SHAKEN,’ an Online Business Guide to the New FCC Framework for Combating Illegal Caller ID Spoofing

Wise Marketer Staff June 9, 2021

REaD Group Releases Updates to REaDOnline Platform

Wise Marketer Staff June 1, 2021

FotoWare has recently announced the world's first Image Consent Management application.

Don’t Want Your Pictures Used? FotoWare Launches Image Consent Management App To Meet Growing Data Privacy Requirements

Wise Marketer Staff May 25, 2021

Comarch Launches New Microsite Featuring Market-Leading Loyalty & Marketing Solutions

Wise Marketer Staff March 8, 2021

QR code generators can have a positive impact on post-purchase customer engagement and experience.

How Can Businesses Improve Post-Purchase Engagement with Contactless Marketing Strategies?

Wise Marketer Staff February 23, 2021

Could Loyalty Program Members Drive Post-Pandemic Recovery within the Travel Industry?

Wise Marketer Staff February 22, 2021

48 Trillion Reasons Loyalty Fraud Is on the Rise

Wise Marketer Staff February 19, 2021

Stuzo partners with Kount to bring industry-leading fraud protection to Stuzo's Open Commerce platform.

Stuzo and Kount Partner to Bring Industry-Leading Fraud Protection to Stuzo’s Open Commerce® Platform and Managed Software Services

Wise Marketer Staff January 28, 2021

Seventy percent of QSR customers who order using both online and offline channels would like to engage with rewards programs.

Personalization in QSR is at a Critical Juncture

Wise Marketer Staff January 26, 2021

As cybersecurity threats continue to become more sophisticated, companies need to have top security standards in place.

No Compromise: The Leading Cybersecurity Standards Your Company Needs to Follow

Wise Marketer Staff December 21, 2020

UK Logistics Sector Faces Major Threats

Wise Marketer Staff December 21, 2020

Mobivity and ParTech Partner to Accelerate Digital Transformation for Brands

Wise Marketer Staff December 14, 2020

During this holiday season, make sure employees know data and cybersecurity basic procedures.

Data Security Tips to Prepare for the Holiday Season

Wise Marketer Staff December 10, 2020

Increase in Online Shopping Accelerating Race for Customer Loyalty, Research Finds

Wise Marketer Staff December 10, 2020

Under UK and EU data protection laws, the performance data of Premier League footballers is actually their personal data.

Part 2: Data Privacy and Data Security With Elias Partnership

Wise Marketer Staff December 8, 2020

Loyalty Programs for Holiday Season Campaigns

Wise Marketer Staff December 1, 2020

New Competition Regime for Tech Giants to Give Consumers More Choice and Control Over Their Data, and Ensure Businesses are Fairly Treated

Wise Marketer Staff December 1, 2020

Customer Engagement

The Role of Zero Party Data in the Future of Loyalty Marketing

A Brand Marketers’ Responsibility: Building Trust

Determining Your Best Data Fit: For Engagement, Relevancy, and Sanity

Dezerved Partners With Sixt To Offer Exclusive Rewards and Experiences To Loyal Customers

The Missing Links in Customer Data Protection

Chipotle Leverages Gamification To Promote Rewards Exchange

MoEngage Research Reveals Global Consumers Want More Personalization from Brands

Influencers’ Impact on Consumer Purchase Decisions

TCN Launches ‘Understanding STIR/SHAKEN,’ an Online Business Guide to the New FCC Framework for Combating Illegal Caller ID Spoofing

REaD Group Releases Updates to REaDOnline Platform

Don’t Want Your Pictures Used? FotoWare Launches Image Consent Management App To Meet Growing Data Privacy Requirements

Comarch Launches New Microsite Featuring Market-Leading Loyalty & Marketing Solutions

How Can Businesses Improve Post-Purchase Engagement with Contactless Marketing Strategies?

Could Loyalty Program Members Drive Post-Pandemic Recovery within the Travel Industry?

48 Trillion Reasons Loyalty Fraud Is on the Rise

Stuzo and Kount Partner to Bring Industry-Leading Fraud Protection to Stuzo’s Open Commerce® Platform and Managed Software Services

Personalization in QSR is at a Critical Juncture

No Compromise: The Leading Cybersecurity Standards Your Company Needs to Follow

UK Logistics Sector Faces Major Threats

Mobivity and ParTech Partner to Accelerate Digital Transformation for Brands

Data Security Tips to Prepare for the Holiday Season

Increase in Online Shopping Accelerating Race for Customer Loyalty, Research Finds

Part 2: Data Privacy and Data Security With Elias Partnership

Loyalty Programs for Holiday Season Campaigns

New Competition Regime for Tech Giants to Give Consumers More Choice and Control Over Their Data, and Ensure Businesses are Fairly Treated

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