Customer Engagement Archives

Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?

The Majority of Social Media Ads Reach Only 5% of Their Target Audience, Sotrender’s Research Shows

Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying...

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California Fish Grill Picks Mobivity’s SmartMessage™ to Connect with Diners through Personalized Text Message Marketing

Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized guest engagement solutions that drive customer frequency and spend, announced today that...

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Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

ATLANTA — (BUSINESS WIRE) — Sparkfly, an award-winning retail technology solutions company that helps innovative restaurants and merchants unify customer engagement technologies...

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MoEngage Raises Additional Funding of $30M led by Steadview Capital, Achieves 120% Growth YoY

Following the company’s success in the customer engagement market, new funding will further accelerate its product innovation and global growth strategy SAN...

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Dezerved Partners With Sixt To Offer Exclusive Rewards and Experiences To Loyal Customers

Registered SIXT customers can access the Dezerved marketplace platform for free and receive complementary credits to access exclusive content, insights and offers...