The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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542Customer Engagement and Return on Loyalty
It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The...
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412MoEngage Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms
The company has achieved rapid growth and adoption of its AI-powered, insights-led customer engagement solution MoEngage, the leading insights-led customer engagement platform,...
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Cheetah Digital Customer Engagement Innovation in 2020 MarTech Breakthrough Awards Program
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World LOS ANGELES, September 23, 2020 – MarTech Breakthrough,...
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561Forrester’s New Touchless Customer Experience Solution Tracks Real-Time Consumer Feedback During Pandemic
With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment CAMBRIDGE, Mass., Sept. 30, 2020 / – Forrester (Nasdaq: FORR) today unveiled the...
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Casted Collaborates with HubSpot, WordPress and Drift to Further Facilitate Conversations and Conversions
Podcast marketing technology leader announces integrations with leading solutions to improve the modern content marketing strategy INDIANAPOLIS — September 23, 2020 —...
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Brand Keys Loyalty Leaders 2020 Report
Medical and Economic Pandemics Significantly Alter Brand Allegiances: Loyalty Is Shown to Brands That “Showed Up” and “Delivered” 20% of Brands Are...
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Merkle Releases Special Edition of Loyalty Barometer Report
Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors Columbia, MD, September 01, 2020 — Merkle (www.merkleinc.com), a leading...
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726How to Engage Gen Z; Learnings From Youth Marketing Summit, London 2020
Generation Z are a tough audience for loyalty programmes everywhere; they have different expectations and needs, sign up and engage far less...
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967From Turmoil, To Texting, To the TCPA
The Do’s and Don’ts for Troubled Restaurants and Their Mobile Strategies While restaurants are stewing in turmoil amidst the most challenging period...
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6824 Data-Backed Changes to Boost Customer Engagement for Your Ecommerce Site
If there had to be a marketing equivalent to the phrase “content is king,” it would be “engagement is king.” In the...
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#142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)
Loyalty Newswire – September 13th, 2021
