The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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2.7KRetail Review 2019: Reebok, Cinemark, Dunkin’, and Godiva Set the Pace
In our second edition of Retail Recap 2019, we saw a prevailing theme around the power of loyalty programs. Whether newly launched...
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1.7KWhat Happens when You Can Empathize with Your Customers at Scale?
A conversation with Robin Collyer of Pegasystems I had seen the headline announcing that Uber would begin deactivating riders if their rating...
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2.3KIs This Retail’s Most Overlooked Market Segment?
Call them the hot new “in” b’tweens: Boys ages 8 to 12, an often overlooked retail segment, yet has developed enough spending...
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2.5K1What Makes a Brand “Patriotic” and Customers “Loyal”?
The 17th annual Brand Keys survey of iconic American brands across 115 categories has again identified the brands American consumers feel best...
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3.0KWhat are Your Customers Loyal To?
If you put a group of loyalty experts in a discussion together you are going to get a lot of opinions about...
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2.3KUnderstanding Loyalty Behaviors in the UK
What are the key differences between those who collect and save their points, and those who spend them as quickly as possible...
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4.0KLoyalty through a Millennial lens: 3-part series
We thought we would put the definitive cap on the question that has been dogging loyalty marketers for the past decade by...
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2.5KExecutive Interview: Dennis Becker, CEO of Mobivity
Mobivity has been on our radar for the past year or so as they have been making waves in the restaurant world...
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2.4KSelf-Care 2025: 5 Predictions For How Retail Will Treat Shopper Wellness
If retailers think they can prescribe wellness for their shoppers, their best outcome for success depends, a lot, on prevention. Preventing the...
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3.2KHow Brands are Leveraging Real-Time Consumer Research
Most brands will agree that consumer insights are crucial to the success of any marketing campaign. But critical decisions are still made...
