The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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2.4K1What Makes a Brand “Patriotic” and Customers “Loyal”?
The 17th annual Brand Keys survey of iconic American brands across 115 categories has again identified the brands American consumers feel best...
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3.0KWhat are Your Customers Loyal To?
If you put a group of loyalty experts in a discussion together you are going to get a lot of opinions about...
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2.2KUnderstanding Loyalty Behaviors in the UK
What are the key differences between those who collect and save their points, and those who spend them as quickly as possible...
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3.9KLoyalty through a Millennial lens: 3-part series
We thought we would put the definitive cap on the question that has been dogging loyalty marketers for the past decade by...
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2.4KExecutive Interview: Dennis Becker, CEO of Mobivity
Mobivity has been on our radar for the past year or so as they have been making waves in the restaurant world...
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2.4KSelf-Care 2025: 5 Predictions For How Retail Will Treat Shopper Wellness
If retailers think they can prescribe wellness for their shoppers, their best outcome for success depends, a lot, on prevention. Preventing the...
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3.1KHow Brands are Leveraging Real-Time Consumer Research
Most brands will agree that consumer insights are crucial to the success of any marketing campaign. But critical decisions are still made...
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2.6KSuccessful DTC Retailers Build Community to Create Customer Loyalty
Direct to Consumer retailers are putting a crunch on traditional (brick and mortar) retailers. But in contrast to the biggest DTC retailer...
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3.7KWhat the 1-to-1 Mobile App Boom in Brazil Can Teach Us about Loyalty
Brazilian supermarket chains have launched their own loyalty mobile applications. In the process, they’ve turned technological differentiation into a commodity by focusing...
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8.5KIs Premium Loyalty Right for All Your Customers?
Premium loyalty is proven to work well. Companies like Restoration Hardware and Amazon have had tremendous success with these programs, but they...
