The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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765Apple’s Recent Acquisitions Pave a Path to Better Customer Engagement
Apple was very busy last week, and a few items caught our eye. In our 2018 Delphi Report, The Future of Loyalty Marketing, we...
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1.3K1SMS Marketing: What Role Does It Play in Your Strategy for 2020?
Of all the ways that brands can connect, market, and build loyalty with customers, SMS (text messaging) has seemed to be the...
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787Top 5 Customer Retention Trends for 2020
What is customer retention? Most would describe it as the art of recognizing your most loyal customers, identifying their user behavior with...
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568Giving Credit to Millennials
One of today’s most powerful demographics frequently opt-out of credit cards, but remember: not every Millennial is created equally … In loyalty,...
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750Data-Driven Loyalty: Rethinking Consumer Engagement
Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...
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1.4KTowards a Universal View of the Customer
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
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2.4KRetail Review 2019: Reebok, Cinemark, Dunkin’, and Godiva Set the Pace
In our second edition of Retail Recap 2019, we saw a prevailing theme around the power of loyalty programs. Whether newly launched...
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1.5KWhat Happens when You Can Empathize with Your Customers at Scale?
A conversation with Robin Collyer of Pegasystems I had seen the headline announcing that Uber would begin deactivating riders if their rating...
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2.0KIs This Retail’s Most Overlooked Market Segment?
Call them the hot new “in” b’tweens: Boys ages 8 to 12, an often overlooked retail segment, yet has developed enough spending...
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2.3K1What Makes a Brand “Patriotic” and Customers “Loyal”?
The 17th annual Brand Keys survey of iconic American brands across 115 categories has again identified the brands American consumers feel best...
