The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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3.8KPersonalization Isn’t a Buzzword, It’s the Key to E-Commerce Growth
by Raj De Datta, CEO and Co-founder of Bloomreach Many have spoken about the promise of personalization over the years, but fewer...
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3.5KWhat the Buffalo Bills Can Teach Us about Loyalty and Engagement
Editor’s Note: Today’s author, Stacey Allgeier, like a few others around the Wise Marketer community, has been adopted into the broad fan...
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2.4KMy Way Or The Highway? Research Suggests Loyalty Is More Important Than Convenience
Pop quiz: do customers prefer the path of least resistance? It seems intuitive that they would. After all, amidst such a competitive,...
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2.8KThe Wise Marketer releases new research “2022 Rewards Redemption Survey: US Consumer Attitudes and Preferences” with Engage People.
Findings highlight the increased popularity of PwP among consumers despite the emergence of other redemption options TORONTO, November 17, 2022 /BUSINESS WIRE/...
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1.6KGamification Strategy: Traps, Trials, and Pitfalls
Gamification is one of the hottest topics in customer strategy circles today. Seeking to connect with customers in authentic and relevant ways,...
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#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
