The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Customer Engagement

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Influencers’ Impact on Consumer Purchase Decisions

SlickText survey reveals importance of legitimate influencer reviews for e-commerce, plus relevance of preferred posting and channel cadence Nashville, Tenn — June...
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Comarch Launches New Microsite Featuring Market-Leading Loyalty & Marketing Solutions

NEW YORK, March 4, 2021 /PRNewswire/ — Comarch, a global software house delivering customer engagement and marketing solutions, today announced the launch of its...
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How Can Businesses Improve Post-Purchase Engagement with Contactless Marketing Strategies?

With attention span plummeting and loyalties fluctuating, companies need more than new customers. You need to convince your existing customers to stay...
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Could Loyalty Program Members Drive Post-Pandemic Recovery within the Travel Industry?

A recent survey* compiled by Points has uncovered that many loyalty members place a high value on points/miles and are taking advantage...
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Mobivity and ParTech Partner to Accelerate Digital Transformation for Brands

Brink POS Integrates with Mobivity’s Recurrency to Deliver Actionable Insights and Power 1:1 Digital Engagement PHOENIX, December 14, 2020 – Mobivity Holdings Corp. (OTCQB: MFON)...
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Increase in Online Shopping Accelerating Race for Customer Loyalty, Research Finds

The Digital Business Collective is encouraging FMCG brands to invest in their online experiences in order to take back control of their...
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Loyalty Programs for Holiday Season Campaigns

Traditionally the biggest revenue generating opportunity of the year for retailers is around the corner! This period should be leveraged to maximize...
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7 Creative Ideas to Maximize Your Marketing Impact

Marketing is much more than brand promotion; that’s only a part of it. It involves a much more in-depth analysis and tactics...
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AccuraCast Releases New Research Around Consumers and Wills

60% of respondents do not have a will83.3% men were prompted to take out a will after seeing an advert, compared to 16.7% of womenLess than 1% were...
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Customer Engagement and Return on Loyalty

It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The...

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