The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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68How to Engage Gen Z; Learnings From Youth Marketing Summit, London 2020
Generation Z are a tough audience for loyalty programmes everywhere; they have different expectations and needs, sign up and engage far less...
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164From Turmoil, To Texting, To the TCPA
The Do’s and Don’ts for Troubled Restaurants and Their Mobile Strategies While restaurants are stewing in turmoil amidst the most challenging period...
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1764 Data-Backed Changes to Boost Customer Engagement for Your Ecommerce Site
If there had to be a marketing equivalent to the phrase “content is king,” it would be “engagement is king.” In the...
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2977 Ways That Social Media Can Increase Customer Retention
Running a successful company takes a lot of work, energy, and time. From day 0, when our business might just be a...
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992Apple’s Recent Acquisitions Pave a Path to Better Customer Engagement
Apple was very busy last week, and a few items caught our eye. In our 2018 Delphi Report, The Future of Loyalty Marketing, we...
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1.6K1SMS Marketing: What Role Does It Play in Your Strategy for 2020?
Of all the ways that brands can connect, market, and build loyalty with customers, SMS (text messaging) has seemed to be the...
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1.1KTop 5 Customer Retention Trends for 2020
What is customer retention? Most would describe it as the art of recognizing your most loyal customers, identifying their user behavior with...
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820Giving Credit to Millennials
One of today’s most powerful demographics frequently opt-out of credit cards, but remember: not every Millennial is created equally … In loyalty,...
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1.0KData-Driven Loyalty: Rethinking Consumer Engagement
Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more...
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1.6KTowards a Universal View of the Customer
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
