by Raj De Datta, CEO and Co-founder of Bloomreach Many have spoken about the promise of personalization over the years, but fewer...
Editor’s Note: Today’s author, Stacey Allgeier, like a few others around the Wise Marketer community, has been adopted into the broad fan...
Pop quiz: do customers prefer the path of least resistance? It seems intuitive that they would. After all, amidst such a competitive,...
Findings highlight the increased popularity of PwP among consumers despite the emergence of other redemption options TORONTO, November 17, 2022 /BUSINESS WIRE/...
Gamification is one of the hottest topics in customer strategy circles today. Seeking to connect with customers in authentic and relevant ways,...