Customer Engagement

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Wise Marketer Press Release

Merkle Releases Special Edition of Loyalty Barometer Report

Wise Marketer Staff September 2, 2020

Insights on Data Privacy and Data Rights That Every Marketer Needs to Know

Wise Marketer Staff August 19, 2020

What is the best way to engage Gen Z?

How to Engage Gen Z; Learnings From Youth Marketing Summit, London 2020

Wise Marketer Staff July 28, 2020

European Court of Justice Ruling Invalidates EU-US Privacy Shield

Wise Marketer Staff July 24, 2020

Every year, there are many TCPA complaints filed on behalf of consumers.

From Turmoil, To Texting, To the TCPA

Wise Marketer Staff July 14, 2020

4 Data-Backed Changes to Boost Customer Engagement for Your Ecommerce Site

Wise Marketer Staff July 10, 2020

How is COVID-19 affecting our data security and privacy rights?

How Coronavirus is Infecting the State of Data Security

Wise Marketer Staff June 18, 2020

Customer data science helps overcome customer loyalty challenges.

Customer Science in the Age of Privacy

Wise Marketer Staff May 29, 2020

Social media apps can help you focus on increasing customer retention.

7 Ways That Social Media Can Increase Customer Retention

Wise Marketer Staff May 14, 2020

The issue of “zoom bombing” may be the least of our worries as the company's data practices raises concerns about consumer data privacy.

Zoom CEO Addresses Influx of Users and Declares Security a Priority

Wise Marketer Staff April 16, 2020

Richard Jones, CMO of Cheetah Digital, talks about zero-party data, tracking cookies, transparency, and the value exchange for consumers.

Part 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers

Wise Marketer Staff April 3, 2020

Richard Jones discusses data stewardship and loyalty's major role.

Part 1: Data Stewardship and How Loyalty is Playing a Major Role

Wise Marketer Staff March 17, 2020

As loyalty program currencies become more valuable, loyalty fraud will most likely continue to increase.

Loyalty Program Fraud Increasing as 600,000 Tesco Clubcards Targeted

Wise Marketer Staff March 5, 2020

Loyalty fraud global awareness and protection.

How to Increase Loyalty Program Fraud Awareness and Protection

Wise Marketer Staff February 7, 2020

Press release from the Wise Marketer

Global Enterprises and Merchants Unprepared as Fraudsters Focus on Rewards Programs

Wise Marketer Staff February 4, 2020

Apple’s Recent Acquisitions Pave a Path to Better Customer Engagement

Wise Marketer Staff January 22, 2020

Man checking SMS marketing messages on his smartphone.

SMS Marketing: What Role Does It Play in Your Strategy for 2020?

Wise Marketer Staff January 16, 2020

Wawa has announced a massive data breach that exposed sensitive customer information.

Wawa Announces Major Data Breach Nationwide

Wise Marketer Staff December 20, 2019

The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson

Bill Hanifin, CLMP™ December 20, 2019

Who should own customer data?

Who Should Own Customer Data? Examining the “Data Dividend”

Wise Marketer Staff November 7, 2019

A top secret stamp alludes to the importance of loyalty program privacy.

A Case of Mistaken Identity?

Wise Marketer Staff October 26, 2019

Millennials aren't building credit as Baby Boomers did in the past.

Giving Credit to Millennials

Wise Marketer Staff October 15, 2019

Data protection and privacy is discussed by two individuals.

EU and UK Data Protection and Privacy Rulings in October 2019

Wise Marketer Staff October 10, 2019

consumer engagement

Data-Driven Loyalty: Rethinking Consumer Engagement

Wise Marketer Staff September 19, 2019

universal customer view

Towards a Universal View of the Customer

Mike Capizzi, CLMP™ September 16, 2019