The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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1.8KSpring Smiles on Retail
Never underestimate the purchasing influence of a daffodil. As consumers emerge from their month’s-long hibernation, jostled out of their comfort-food stupors by...
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3.3KLoyalty Newswire – April 1, 2019
Customer Experience seems to be dominating loyalty conversations of late. Virtual reality is now a loyalty reality. Our friends in the UK...
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3.3KLoyalty Newswire – March 25, 2019
Lots and lots and LOTS of loyalty programs to talk about – and some of them are showcasing some very innovative approaches....
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2.7KThe Future of Loyalty Engagement
Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have...
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3.5K14 Ways Chipotle Rewards Gets Loyalty Right
Ever since their first foray into loyalty in 2016 with a summer themed continuity play known as “Chiptopia” – drawing more than...
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3.0KAs “BOPIS” Grows, Loyalty Anticipation Flows
The modern era of platform-agnostic, omni-channel loyalty has ushered in countless opportunities for customer engagement in any context. Customers now have the...
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3.2KExecutive Interview: Kurtis Van Horn
“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one...
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2.2KBig Win for WalMart’s BOPIS Efforts
The almost ubiquitous spots featuring cameos from a roster of movie-famous cars, trucks, and Transformers have all but filled the morning and...
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1.7KThe Book of Love: Retail Version
The history of retail may be recorded as a chronicle of commerce, but it’s really a book of love. Products that improve...
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2.1KThe Brand Love is Real
From the first time we met, I could feel a connection. You asked me questions and showed sincerity in learning more about...
