The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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2.8KSuccessful DTC Retailers Build Community to Create Customer Loyalty
Direct to Consumer retailers are putting a crunch on traditional (brick and mortar) retailers. But in contrast to the biggest DTC retailer...
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3.9KWhat the 1-to-1 Mobile App Boom in Brazil Can Teach Us about Loyalty
Brazilian supermarket chains have launched their own loyalty mobile applications. In the process, they’ve turned technological differentiation into a commodity by focusing...
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8.7KIs Premium Loyalty Right for All Your Customers?
Premium loyalty is proven to work well. Companies like Restoration Hardware and Amazon have had tremendous success with these programs, but they...
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2.9KAmplifying Loyalty Member Count: Part 3
Do traditional advertising tactics like TV, out-of-home, direct mail, and radio still have a place in a hyper-modernized market being slowly enveloped...
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5.3KThe Loyalty Big Picture Report by LoyaltyOne
We’re privileged in that we often get an early look at some of the most important research in loyalty – and today’s...
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1.7KA few minutes about UK Loyalty with Charlie Hills
Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces...
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3.2KThe 5 Most Common Premium Loyalty Questions Asked by Loyalty Marketers
While many major retailers are getting on board with paid loyalty programs, there are some premium loyalty questions that we keep hearing....
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2.5K13 Surprising Brand Loyalty Statistics
43% of customers are spending more money at brands they’re loyal to; brands that don’t put their returning customers first are losing...
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2.7KIt’s National Get-to-Know-Your-Customer Day
The origin of the holiday is unknown, but it’s likely that the intent was a prompt to genuinely get to know your...
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2.1KThe Power of Strategic Customer Education
As a concept, customer education has been growing in popularity for several years. Why? Because of its capabilities provide an interactive and...
