The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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2.6KThe Future of Loyalty Engagement
Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have...
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3.4K14 Ways Chipotle Rewards Gets Loyalty Right
Ever since their first foray into loyalty in 2016 with a summer themed continuity play known as “Chiptopia” – drawing more than...
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2.9KAs “BOPIS” Grows, Loyalty Anticipation Flows
The modern era of platform-agnostic, omni-channel loyalty has ushered in countless opportunities for customer engagement in any context. Customers now have the...
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3.0KExecutive Interview: Kurtis Van Horn
“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one...
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2.1KBig Win for WalMart’s BOPIS Efforts
The almost ubiquitous spots featuring cameos from a roster of movie-famous cars, trucks, and Transformers have all but filled the morning and...
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1.7KThe Book of Love: Retail Version
The history of retail may be recorded as a chronicle of commerce, but it’s really a book of love. Products that improve...
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2.0KThe Brand Love is Real
From the first time we met, I could feel a connection. You asked me questions and showed sincerity in learning more about...
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4.4KThe Most Effective Loyalty Metrics for Measuring Customer Loyalty ROI
When it comes to your company’s loyalty program, it’s not enough to know that loyalty programs frequently accomplish their objectives — you...
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3.6KExecutive Interview: Emma Kisby, Commercial Director at Virgin Red
We were fortunate enough to speak with Emma Kisby, Commercial Director at Virgin Red, shortly after her fire-side conversation onstage at the...
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4.6KCustomer Retention Made Easy
Customer retention made easy? ‘The customer experience is the next competitive battleground.’ Jerry Gregoire Companies are realizing the importance of focusing on...
