The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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2.5KUnderstanding Loyalty Behaviors in the UK
What are the key differences between those who collect and save their points, and those who spend them as quickly as possible...
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4.2KLoyalty through a Millennial lens: 3-part series
We thought we would put the definitive cap on the question that has been dogging loyalty marketers for the past decade by...
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2.8KExecutive Interview: Dennis Becker, CEO of Mobivity
Mobivity has been on our radar for the past year or so as they have been making waves in the restaurant world...
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2.6KSelf-Care 2025: 5 Predictions For How Retail Will Treat Shopper Wellness
If retailers think they can prescribe wellness for their shoppers, their best outcome for success depends, a lot, on prevention. Preventing the...
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3.5KHow Brands are Leveraging Real-Time Consumer Research
Most brands will agree that consumer insights are crucial to the success of any marketing campaign. But critical decisions are still made...
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3.0KSuccessful DTC Retailers Build Community to Create Customer Loyalty
Direct to Consumer retailers are putting a crunch on traditional (brick and mortar) retailers. But in contrast to the biggest DTC retailer...
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4.2KWhat the 1-to-1 Mobile App Boom in Brazil Can Teach Us about Loyalty
Brazilian supermarket chains have launched their own loyalty mobile applications. In the process, they’ve turned technological differentiation into a commodity by focusing...
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8.9KIs Premium Loyalty Right for All Your Customers?
Premium loyalty is proven to work well. Companies like Restoration Hardware and Amazon have had tremendous success with these programs, but they...
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3.0KAmplifying Loyalty Member Count: Part 3
Do traditional advertising tactics like TV, out-of-home, direct mail, and radio still have a place in a hyper-modernized market being slowly enveloped...
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5.5KThe Loyalty Big Picture Report by LoyaltyOne
We’re privileged in that we often get an early look at some of the most important research in loyalty – and today’s...
Recent Posts
New Research From the UK: The Significant Value of Promotions to Loyalty Programmes
How to Destroy a Brand in Three Easy Steps
Workplaces Offer Covid-19 Vaccine Incentives Despite Legal Concerns
New Report Finds CMOs at Risk of Missing Revenue Targets
BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management
TCN Launches TCN Operator, Its Next-Generation Call Center Platform with a Comprehensive Suite of Automated Agent Tools and Advanced Apps
