The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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4.5KNot a 26-year-old Millennial? Step aside.
Bad news for us olds out there: According to the Wall Street Journal, unless you’re a 26-year-old Millennial, retail marketers have ceased...
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5.5KUS: Can loyalty save the movie box office?
The US box office just suffered its worst performance in years as Hollywood’s usual summer diet of superhero flicks, sequels and remakes...
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3.8KMessage Personalization Works – So Why Don’t We Do It?
Marketers understand that message personalization drives relevance, which in turn drives loyalty. So why don’t more marketers incorporate personalization elements in their...
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5.9KInsight: To fight Amazon, retail turns to loyalty
During what retail analysts have dubbed the Retail Apocalypse, retailer quarterly financial reports have followed a familiar pattern. First, the retail issues...
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3.3KUS: Forget marketing – just rent your customers
Every time we think that digital startups have disrupted the last industry they’re capable of disrupting, along comes another startup to disrupt...
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2.5KWatch out – here comes Generation Z
For the past decade, the demographic focus for most marketers has been Millennials – remember them? – the generation that crashed the...
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6.4KSponsor spotlight: Allison Cripps Ferguson, Merkle Loyalty Solutions
For this month’s sponsor spotlight, we talk with Merkle Loyalty Solutions senior strategist Allison Cripps Ferguson about the Great Loyalty Reset: the...
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3.5KReport: Does the retail future belong to our robot overlords?
The rush to retail automation is the result of multiple converging factors: the need for many retailers to cut costs in the...
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2.0KInsight: Is the online retargeting cookie crumbling?
Martech Today poses the question: with ad-blockers and privacy regulations converging into a perfect storm of privacy, is the predominant digital marketing...
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7.7KCounterpoint: Jury still out on revenue-based FFPs
Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
Recent Posts
Cost Cutting Measures You Should Implement in Your Small Business
B2B Marketing: Where’s the Humour?
How Retailers Handle the Pandemic and Prepared for the Shopping Season
Driving Loyalty Education Forward in 2021
Swaarm on Customer Centricity in Performance Marketing
Lunchables Is Covering the Cost of Groceries Plus Instacart Grocery Delivery for a Year as Part of New Rewards Program
