The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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5.8KDriving loyalty for a British icon; Sparks at Marks and Spencer
An interview with Nathan Ansell, Director of Customer Loyalty at M&S Marks and Spencer is one of Britain’s most iconic brands, a...
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4.3KInsight: Do customer engagement metrics matter?
Forbes Insights and CRM provider Pega have released their list of the “50 Most Engaged Companies.” The list is chock-full of the...
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4.2KInsights: The Power of the Golden Moment
As time passes and more loyalty programs are launched, it’s becoming increasingly difficult to actually engage customers in the program. Customers are...
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4.6KNot a 26-year-old Millennial? Step aside.
Bad news for us olds out there: According to the Wall Street Journal, unless you’re a 26-year-old Millennial, retail marketers have ceased...
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5.5KUS: Can loyalty save the movie box office?
The US box office just suffered its worst performance in years as Hollywood’s usual summer diet of superhero flicks, sequels and remakes...
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3.8KMessage Personalization Works – So Why Don’t We Do It?
Marketers understand that message personalization drives relevance, which in turn drives loyalty. So why don’t more marketers incorporate personalization elements in their...
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5.9KInsight: To fight Amazon, retail turns to loyalty
During what retail analysts have dubbed the Retail Apocalypse, retailer quarterly financial reports have followed a familiar pattern. First, the retail issues...
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3.4KUS: Forget marketing – just rent your customers
Every time we think that digital startups have disrupted the last industry they’re capable of disrupting, along comes another startup to disrupt...
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2.6KWatch out – here comes Generation Z
For the past decade, the demographic focus for most marketers has been Millennials – remember them? – the generation that crashed the...
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6.5KSponsor spotlight: Allison Cripps Ferguson, Merkle Loyalty Solutions
For this month’s sponsor spotlight, we talk with Merkle Loyalty Solutions senior strategist Allison Cripps Ferguson about the Great Loyalty Reset: the...
Recent Posts
The Wise Marketer Announces the Women in Loyalty Series
Loyalty Newswire – April 19th, 2021
![[Webinar] Consumer Loyalty: Building Consistent Engagement in Everyday Retail](https://thewisemarketer.com/wp-content/uploads/2021/03/Supermarket-Aisle-45x45.png)
[Webinar] Consumer Loyalty: Building Consistent Engagement in Everyday Retail
Digital Détente: How Omnichannel Retail is Fostering a Truce Between Online and In-Store Customer Engagement
#98: Innovative Technology Driving Loyalty – Whatsapp, Voice Marketing & Payment-led Loyalty
![[Webinar] Prioritizing Customer-Centricity in the Age of COVID-19 With Allen Edmonds](https://thewisemarketer.com/wp-content/uploads/2021/03/QuickPivot-Allen-Edmonds-Webinar-Cover-Photo-45x45.jpg)
[Webinar] Prioritizing Customer-Centricity in the Age of COVID-19 With Allen Edmonds
![[Webinar] Consumer Loyalty: Building Consistent Engagement in Everyday Retail](https://thewisemarketer.com/wp-content/uploads/2021/03/Supermarket-Aisle-45x45.png.webp)
