The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
-
3.2K2Third-party retail Amazon Prime’s next perk?
According to a recent survey by RBC Capital Markets, Amazon Prime’s U.S. membership may have peaked. It showed no growth between June...
-
3.8K1The key to your loyalty program’s survival and success is all about making the right choice
Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no...
-
3.7KCould cryptocurrency increase Millennial loyalty engagement, reduce loyalty liabilities?
Do Millennials like loyalty programs? Doubters and disruptors want cryptocurrency in the mix of redemption options. But will allowing drivers to pay for vehicle...
-
3.6KTending to the emotional side of your customer relationships
Today’s employers face a challenge their predecessors did not encounter: having five different generations in the workplace at the same time. Generational...
-
5.6K
Wait, what?? Loyalty programs have a higher influence on Gen Z and Millennials??
According to a new report from Bond Brand Loyalty, loyalty programs have a higher influence on Gen Z and Millennial consumer spend...
-
5.2KLoyalty in Canada just isn’t what it used to be
Eagle Eye study debunks long-held beliefs about Canadian loyalty. By Mike Giambattista Back in the 80’s when it was important to have...
-
4.2KNew Maritz-Wise Marketer Loyalty Landscape Study Demonstrates Untapped Opportunity for Marketers
68% of Consumers Identify as “Transient” Brand Loyalists. ST. LOUIS (PRWEB) MARCH 19, 2018 Maritz Motivation Solutions, a leading provider of loyalty programs...
-
5.9KTotal Relationship Banking (TRB) is a BIG opportunity
A new research report from Mercator Advisory Group reveals that while U.S. consumers want their financial institution to offer them better rates...
-
4.9K1It was a loyalty revolution …
Or, what happens when you get 100 customer loyalty marketers in a room together? By Wise Marketer Staff This past Thursday one...
-
4.6KConvenience and Value Matter More Than Discounts and Points
Loyalty programs succeed when they don’t make customers do too much for too little. By Richard Pachter There’s a store near my...
Recent Posts
How World Events Impacted the Future of Loyalty Marketing During 2020
Do Stock Rewards Programs Create Brand Loyalty?
6 Pandemic Side Effects on Retail’s Road to Recovery
Loyalty Newswire – March 1st, 2021
How Will the Airline and Travel Sectors Rebound in 2021?
Coalition Loyalty or Proprietary Loyalty: Insights From Around the Globe
