The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Customer Engagement
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6.2KPowering Lifetime Connections – The Retail Ecosystem
Pathways to creating meaningful brand relationships By Tad Fordyce, Epsilon The retail landscape is complex. Brick-and-mortar is still thriving, and within its...
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3.8KStreaming media – A new frontier for Loyalty Marketing
Photo by Victoria Heath You’ve mustered the courage to cut the cable on your television service at home. In the end, the decision...
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3.7KLifetime Network builds audience with … Loyalty??
With the advent of the OTT networks, viewers have an entirely new set of options to access their favorite programming. With advent...
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3.4K2Third-party retail Amazon Prime’s next perk?
According to a recent survey by RBC Capital Markets, Amazon Prime’s U.S. membership may have peaked. It showed no growth between June...
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4.0K1The key to your loyalty program’s survival and success is all about making the right choice
Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no...
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3.9KCould cryptocurrency increase Millennial loyalty engagement, reduce loyalty liabilities?
Do Millennials like loyalty programs? Doubters and disruptors want cryptocurrency in the mix of redemption options. But will allowing drivers to pay for vehicle...
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3.8KTending to the emotional side of your customer relationships
Today’s employers face a challenge their predecessors did not encounter: having five different generations in the workplace at the same time. Generational...
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5.8K
Wait, what?? Loyalty programs have a higher influence on Gen Z and Millennials??
According to a new report from Bond Brand Loyalty, loyalty programs have a higher influence on Gen Z and Millennial consumer spend...
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5.3KLoyalty in Canada just isn’t what it used to be
Eagle Eye study debunks long-held beliefs about Canadian loyalty. By Mike Giambattista Back in the 80’s when it was important to have...
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4.4KNew Maritz-Wise Marketer Loyalty Landscape Study Demonstrates Untapped Opportunity for Marketers
68% of Consumers Identify as “Transient” Brand Loyalists. ST. LOUIS (PRWEB) MARCH 19, 2018 Maritz Motivation Solutions, a leading provider of loyalty programs...
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