The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Customer Engagement

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Insight: Is the online retargeting cookie crumbling?

Martech Today poses the question: with ad-blockers and privacy regulations converging into a perfect storm of privacy, is the predominant digital marketing...
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Counterpoint: Jury still out on revenue-based FFPs

Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
Insight: How damaging is a Trumpstorm?

Ad Age has a fascinating analysis of the effect on consumer brand perception of companies who ended up in conflict with President...
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Misra: Driving loyalty redemptions

Ad Age has a fascinating analysis of the effect on consumer brand perception of companies who ended up in conflict with President...
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Insight: The secret ingredient of subscription retail

Over the past five years or so, subscription retail has become one of the few bright spots in the cratering retail industry....
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Announcing the Wise Marketer Loyalty Insight Series

Loyalty marketers never stop learning. We’re continually seeking out new best practices, new case studies, new technologies, and new ways of thinking...
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Will Lowe’s UpSkill Project empower more consumers to tackle home improvement jobs?

This article is republished courtesy of RetailWire. Click here to read the full discussion. Some home improvement projects aren’t as easy as the pros...
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Sephora, JustFab Top Retail Personalization Index

Conventional wisdom holds that experience personalization forms part of the foundation of customer loyalty. Whether it’s personalized communications, personalized customer service, or...

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