The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Headlines
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5.3KA Trip Down (Rewards) Memory Lane
A historical perspective on the ever-changing role of rewards in a loyalty value proposition. By Mike Capizzi, CLMP Consumers join loyalty marketing...
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Yoyo Survey Reveals UK’s Under 34 Year Olds Biggest Fans of Loyalty Programmes
Half of 18 to 34-year-olds in Britain say retail loyalty schemes make them a more loyal customer, but while 70% regularly collect...
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Como and Revel Systems Bring the Technology Behind the Online Giants to Brick and Mortar
Como (www.como.com), the award winning global leader in customer engagement solutions, has partnered with Revel Systems (www.revelsystems.com), a feature-rich Point of Sale...
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4.0KSWISS Miles & More and Loylogic Announce a Strategic Partnership on PointsPay to Offer Increased Member Choice and Flexibility
Zurich, 11 June 2018 A new strategic collaboration has been launched between SWISS Miles & More, part of the biggest frequent flyer...
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5.4KIs consumer loyalty increasing or decreasing? Conflicting reports
Recent research calls consumer loyalty stronger than ever. Or it announces a downward spiral. Which depends on what you read. By Kelly...
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