2018 was a newsworthy year in customer engagement and loyalty marketing. Even though we live with this industry daily, there is often...
As we compile this Loyalty Newswire on the last day of 2018, we here at The Wise Marketer are feeling a heady...
We, like most media outlets at this time of year, have compiled our year-end / year-ahead prognostications for your reading pleasure. This...
Likes are nice, but buys are better business. This is what several social media networks seem to think. Platforms from Snapchat to...
Is your brand being treated like a secret lover? And is that a bad thing? Is your wearable giving up the goods...
Marriott is still having trouble integrating the loyalty accounts of its brands (Marriott, Courtyard and Fairfield) with Starwood, the hotel chain it...
Key facts FIS Loyalty Rewards program will integrate real-time redemption at approximately 13,400 Shell-branded fuel stations nationwide through a joint initiative with...
Earlier this year, Penn National Gaming acquired Pinnacle Gaming. The massive $2.8 billion deal makes Penn National Gaming one of the largest casino corporations in the...
Leading Customer Experience and Engagement agency appoints new senior hires, expands client roster, and continues to add new strategic roles TORONTO, Dec....
We were fortunate enough to speak with Emma Kisby, Commercial Director at Virgin Red, shortly after her fire-side conversation onstage at the...