The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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2018 Loyalty Marketing Year in Review – Part 1

2018 was a newsworthy year in customer engagement and loyalty marketing. Even though we live with this industry daily, there is often...
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The Loyalty Newswire – December 31, 2018

As we compile this Loyalty Newswire on the last day of 2018, we here at The Wise Marketer are feeling a heady...
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Our 2019 Loyalty Wishlist

We, like most media outlets at this time of year, have compiled our year-end / year-ahead prognostications for your reading pleasure. This...
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Social Shopping is about to Grow Up

Likes are nice, but buys are better business. This is what several social media networks seem to think. Platforms from Snapchat to...
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The Loyalty Newswire – December 24, 2018

Is your brand being treated like a secret lover? And is that a bad thing? Is your wearable giving up the goods...
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Marriott Loyalty Program Facing Numerous Challenges

Marriott is still having trouble integrating the loyalty accounts of its brands (Marriott, Courtyard and Fairfield) with Starwood, the hotel chain it...
FIS Teams with Excentus to Offer Real-time Rewards Points Redemption at Shell Stations Nationwide

Key facts FIS Loyalty Rewards program will integrate real-time redemption at approximately 13,400 Shell-branded fuel stations nationwide through a joint initiative with...
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Penn National Gaming will use Pinnacle Entertainment loyalty program

Earlier this year, Penn National Gaming acquired Pinnacle Gaming. The massive $2.8 billion deal makes Penn National Gaming one of the largest casino corporations in the...
Bond Continues Growth and Momentum with Unprecedented Hiring and Expanded Client Roster

Leading Customer Experience and Engagement agency appoints new senior hires, expands client roster, and continues to add new strategic roles TORONTO, Dec....
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Executive Interview: Emma Kisby, Commercial Director at Virgin Red

We were fortunate enough to speak with Emma Kisby, Commercial Director at Virgin Red, shortly after her fire-side conversation onstage at the...

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