The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Headlines
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4.0KMessage Personalization Works – So Why Don’t We Do It?
Marketers understand that message personalization drives relevance, which in turn drives loyalty. So why don’t more marketers incorporate personalization elements in their...
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6.2K1US: Nordstrom to Launch Inventory-Free Store
The silver lining of the so-called Retail Apocalypse: retailers are innovating again. Some retailers, such as Ulta and Fabletics, are leveraging loyalty...
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4.6KWill a $1K iPhone test the limits of Apple loyalty?
For at least the ten years since the launch of the original iPhone, Apple has enjoyed brand loyalty the depth of which...
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3.9KRussia: Burger King Launches Cryptocurrency
While the Gartner Hype Cycle may declare blockchain and cryptocurrencies at the peak of inflated expectations, there is one business case for...
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4.7KUS: Can Uber rebuild loyalty?
The news that US-based ride-sharing service Uber has finally settled on a new CEO to replace departed CEO Travis Kalanick should, on...
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3.1K1US: Amazon Fires a Shot Across Grocers’ Bow
Well, that was quick. After Amazon’s Whole Foods acquisition, we wondered if successfully leveraging the partnership would require Amazon to change more...
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4.5KUS: T-Mobile tops carrier loyalty
Few industries suffer from greater customer loyalty problems than telecom providers. There are many reasons for this reality; telecoms are essentially utility...
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6.1KInsight: To fight Amazon, retail turns to loyalty
During what retail analysts have dubbed the Retail Apocalypse, retailer quarterly financial reports have followed a familiar pattern. First, the retail issues...
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3.7KUK: Have mobile payments reached critical mass?
After five years or so of marketers waiting patiently for consumers to embrace mobile payments, we may finally be reaching the tipping...
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3.7K1Another Canada Divorce: CIBC Quits Loblaws
The one thing you can say about the Canadian loyalty industry is that it’s never boring. Disastrous policy changes, PR snafus, legislative...
Recent Posts
Loyalty Newswire – November 29th, 2021
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How Partnerships Can Help Your Brand Drive Customer Loyalty in the Digital Era
Coffee with Comarch Loyalty | Episode 4: Paula Thomas
