The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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The Festival of Marketing joins the digital space to host its annual event!

The Festival of Marketing joins the digital space to host its annual event!

[Right Now] The Festival of Marketing is Going Digital for an Unmissable Week of Learning

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Don’t Be Afraid to Make Changes to Your Loyalty Strategy in 2020

Celebrating the New Year is an annual ritual that can be a powerful influencer for the upcoming year, or it can be...
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Season’s Greetings From the Wise Marketer

No matter where this holiday season finds you, here’s hoping you’re encountering peace amidst the hustle and bustle of wrapping up another...
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Mobivity Launches Personalized Offers and Promotions Platform to Consumers Across All Print and Digital Marketing Channels

PHOENIX, Nov. 13, 2019 (GLOBE NEWSWIRE) – Mobivity Holdings Corp. (OTCQB: MFON), creators of the award-winning customer personalization platform, Recurrency, today announced the launch of its Omnichannel...
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PDI Announces Offer Network Reaching Over 30,000 Convenience Retail Locations

National offer network brings incremental CPG brand dollars to retailers while connecting CPG brands to millions of consumers ATLANTA – October 1,...
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3 Interesting Insights from Day One of the Festival of Marketing 2019

Learning One: Good data is worth more than you think Did you know that better quality data would boost the profit margin...
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Part 2 – A Deeper Dive: Maritz | Wise Marketer Loyalty Landscape Study

We are recapping the first set of insights from the 2019 Maritz Motivation / Wise Marketer Loyalty Landscape Study. In the first...
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United MileagePlus Liberates Its Frequent Flyer Miles from Expiration

United MileagePlus frequent traveler program has been making news lately. Effective August 28, the carrier announced that earned miles will live indefinitely...
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Amazon and Future Retail Partner Through Acquisition of Future Coupons

Future Retail may be one of the largest retail organizations that you’ve never heard about. The Indian based retailer operates a variety...
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Hotels.com Rewards to Introduce $5 Fee to Redeem Free Nights

There are hotel loyalty programs that build emotional connections to the brand — and then there are some that just flat out...

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