The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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Building Better Regulations by Example: A Critical Assessment of the GDPR – Part 1

Editor’s Note: The themes surrounding personal data privacy are as complex as they are important – especially as they relate to the...
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Mobivity Selected to Drive Sales and Frequency at Kahala Brands-Owned Blimpie Restaurants

Recurrency Pilot Showed Significant Lift in Customer Frequency and Spend Phoenix, Mar. 19, 2019 (GLOBE NEWSWIRE) – Mobivity Holdings Corp. (OTCQB: MFON), creators of the...
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Loyalty Newswire – January 21, 2019

Big naming news, big data news, big merger news, some tip-jar news, and some cannabis news we didn’t see coming. Here’s what...
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The Executive Interview: Efrem Berman

One of the best aspects of being in this kind of media job is the opportunity we get to converse with some...
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Executive Interview: The Human Element of CX

The Wise Marketer Executive Interview: Howard Curtis of Impact 21 Bill Hanifin, CEO of The Wise Marketer, recently sat down with (virtually)...
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The Retail Disruptors – things are about to get interesting …

They may not all succeed, but a new class of merchants deserves an “A” for at least one notable accomplishment: These retail...
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The Loyalty Newswire – January 7, 2019

Keeping up with the technological innovations alone is a challenging task – but we’re on it. Plus, AI improves customer loyalty and...
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The Space Between Viewers and Viewer Loyalty

Broadcast is almost by definition a one-way transaction. Networks send, viewers receive. Except for a handful of (admittedly noble) experiments broadcasters don’t...
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Pearson’s Picks: Best Retail Trends from 2018

We walked into the retail year with our eyes fixed on the latest shopping app craze and our hearts set on exotic...
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2018 Loyalty Marketing Year in Review – Part 2

After reviewing all the news reported during 2018, our staff identified 4 topics that you needed to know about as we transition...

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